How can you collaborate with influencers to promote mental health and wellness?

To do this, I certainly feel the influencers would be the ones in the Health field as they have the audience for that and have carved that niche for themselves. I have worked for 3 brands and all was towards the health sector because I am one, and it somewhat helps the audience too as they know this is the field of such influencer.

There are several influencers in my network that would be open to promoting mental health and wellness, not least since it's something that affects us all. My 'Mental Wellbeing' WhatsApp group champions it.

What benefit will it be using influencers who are outside the brands niche? It is important to collaborate with influencers who align with your brand. You can find some more influencers on social media platforms. Also, with finding the right influencers one needs to pay attention to the demographics of their followers.

Collaborating with influencers for mental health and wellness promotion involves identifying aligned individuals, fostering genuine relationships, and co-creating content that educates and destigmatizes. Encourage influencers to share personal stories, engage in meaningful conversations, and highlight resources. Leverage their reach to amplify positive messages, encouraging well-being and self-care practices.

To effectively collaborate with influencers it is necessary to: -- Align with those who genuinely care about mental health and whose audience matches your target demographic. -- Create authentic relatable content: personal stories, educational content, host interactive sessions (quizzes, surveys, encourage viewer engagement). -- Leverage social media, blogs, podcasts, and webinars. Choose your platforms according to your message and your audience. -- Organize wellness events and challenges (virtual or in-person) like meditation sessions, yoga classes, health & wellness seminars or retreats. This approach will not only promote mental health and wellness but also create a meaningful connection with your audience through trusted voices.

I’d usually advise you contact these influencers through emails or go the extra mile to get a direct contact. Most times, with going through social media to pitch, it doesn’t get to them as they might have a social media manager.

I’d like to add that when working with these influencers, it is important to draw up a contract and clear state their deliverables, so there is no lag or misinformation from both ends.

This is the major part of the marketing. Choose the media platform you’d like to promote these content on, and push it head on. Use relevant CTAs to prompt your audience to engage.

Choosing a medium to pass the information is the first thing. Again choose the most celebrated influencers in society and make sure you locate the content 10 minutes before or 5 minutes after news and you will attract many people.

Measuring your result will help you ascertain if the marketing was a success, and help you know what or what not to do in the future. Depending on the platform, there are different analytics tools to use.

While collaborating with influencers for promoting health & wellness, it is extremely crucial for them to have an alignment with your goals & personally be committed to promoting their own health & wellness! Collaborating with influencers that have a huge following but do not embody the qualities that are required to promote a healthy lifestyle & are endorsing brands that produce products that are not necessarily “healthy”, may be counterintuitive & can potentially lead to a decline in the followership of the brand, as the followers may not be able to relate with the product/service that your brand offers.

To collaborate with influencers for promoting mental health and wellness, strategically partner with those who share an authentic commitment to the cause. Engage them in creating content that combines scientific insights with personal stories to resonate with a broader audience. Encourage influencers to share evidence-based practices and resources, and possibly involve mental health professionals in discussions or Q&A sessions. Such partnerships should aim to destigmatize mental health issues, spread awareness, and encourage seeking help, all while maintaining an informative, compassionate, and scientifically grounded approach to wellness promotion.

En un par de ocasiones al revisar estrategias de redes sociales pensadas en Salud mental y bienestar identificamos la mala escogencia del influenciador o celebrity por solo usar de filtro los alcances y engagement de los mismos, en casos donde el bienestar prima sobre la compra de productos y servicios es imperativo seleccionar personalidades que compartan los valores que se quieren priorizar y que tengan propositos similares o encaminados al concepto, la historia que se cuenta o la problematica que se busca solucionar. no se trata solo de llegar a la máxima cantidad de personas.