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How can you collaborate with HR to improve social media management?

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Social media management is not just about creating and sharing content, it also involves engaging with your audience, monitoring your brand reputation, and aligning your strategy with your business goals. To do this effectively, you need to collaborate with other departments in your organization, especially human resources (HR). HR can help you improve your social media management in several ways, such as:

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1 Recruitment and employer branding

HR can provide you with valuable insights and resources to showcase your company culture, values, and opportunities on social media. They can help you craft compelling stories and testimonials from your employees, highlight your diversity and inclusion initiatives, and promote your job openings and career fairs. By working with HR, you can attract and retain top talent, and enhance your employer brand.

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Roman Anisimov

Social Media Manager @ Snap Finance | x-Vacasa
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Collaborating with HR on recruitment and employer branding can supercharge your social content in several ways. HR's insights into desired talent profiles and company culture help personalize content, making it more relatable and attracting the right candidates. Sharing employee stories and showcasing career growth opportunities humanizes your employer brand, building trust and excitement. Additionally, HR can activate employees as social media ambassadors, amplifying reach and authenticity. This powerful partnership makes your social content a magnet for top talent.

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2 Employee advocacy and engagement

HR can also help you leverage your existing employees as brand ambassadors and influencers on social media. They can help you design and implement an employee advocacy program that encourages and rewards your staff for sharing positive and authentic content about your company, products, and services. They can also help you create and manage internal social media platforms that foster communication, collaboration, and feedback among your employees. By working with HR, you can boost your brand awareness, reach, and trust, and improve your employee engagement and satisfaction.

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Rashida Khilawala ??

Creating Effective and Sustainable Brands | Solutions Consulting | Implementing Impactful GTM Strategies | Inciting Innovation in FMCG | Nurturing communication that wins | TEDx Speaker| Author of 'Thriving Entrepreneur'
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Brand building gets so much easier when there is an endearment factor to its human elements. Along with the HR, the social media team can work on bringing forward the day-to-day of how the business functions. More so, a lot of HR management and productivity improvements can be done easier when one brings in the instant gratification offered by social media. Not just Linkedin, that helps the professional circuit know about achievements, but also instagram. Creating R&R content, making it a part of the "life at" page can go a long way in giving the employees the dopamine hit that is needed to perform with consistency. I think SM and HR can work together beautifully!

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3 Crisis management and reputation

HR can also help you prepare and respond to potential crises and issues that may affect your company's reputation on social media. They can help you develop and update your social media policy and guidelines that outline the roles, responsibilities, and expectations of your employees when using social media for work or personal purposes. They can also help you train and educate your employees on how to handle negative comments, reviews, or complaints on social media, and how to escalate them to the appropriate channels. By working with HR, you can protect your brand image, reputation, and values, and mitigate any risks or damages.

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4 Analytics and feedback

HR can also help you measure and improve your social media performance and impact. They can help you collect and analyze data and feedback from your social media platforms, such as engagement, sentiment, reach, conversions, and retention. They can also help you align your social media metrics with your business objectives, such as revenue, growth, customer satisfaction, and employee retention. By working with HR, you can optimize your social media strategy, tactics, and content, and demonstrate your value and return on investment.

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Chelsea Webster?

Data-driven social media strategist obsessed with turning numbers into narratives.
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As a data-driven social media marketer, surveys that include employee feedback of brand perception on social media can be really insightful and bring in fresh ideas. Do they feel what’s being presented matches brand culture? What’s missing? What’s not authentic? What can be proved? Do they have ideas they’d love to see executed?

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5 Innovation and learning

HR can also help you stay ahead of the curve and learn new skills and best practices in social media management. They can help you identify and access relevant training and development opportunities, such as courses, webinars, workshops, and certifications. They can also help you network and collaborate with other social media managers and experts, both internally and externally, and share your knowledge and experience. By working with HR, you can enhance your professional growth and development, and keep up with the latest trends and innovations in social media.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Akash Kumar

The Poor Rich Labour | executing ploys as of now
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Every single person down to the office boy is the brand ambassador of the company...I will pen down the two points that would be of great help 1. Showcasing engagements at all levels should be of the priority for the HR team even on social media...this speaks a lot about a company culture and attracts talents 2. Every employee has some stories or a talent that is lost...bring them to light...share their unique talent on social media...this will attract more talents because every single person is working to build their own life ...let them believe that this is not just a job for mere survival but this job is letting them live a life they want That's it, but there could be hundred ways we can collaborate with the HR

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How can you collaborate with HR to improve social media management?

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1 Recruitment and employer branding

2 Employee advocacy and engagement

3 Crisis management and reputation

4 Analytics and feedback

5 Innovation and learning

6 Here’s what else to consider

Social Media Management

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