How can you collaborate with different teams to create effective product demos?

1 Understand your audience

Before you start designing your product demo, you need to understand who you are presenting to, what their goals and challenges are, and how your solution can help them. To do this, you can collaborate with the sales team, who can provide you with insights into the customer's profile, industry, use case, and buying criteria. You can also collaborate with the marketing team, who can share their research on the customer's persona, journey, and expectations. By understanding your audience, you can tailor your product demo to address their specific needs and interests, and show them how your solution can solve their problems and add value.

2 Align your message

Once you have a clear idea of your audience, you need to align your message with the value proposition and positioning of your solution. To do this, you can collaborate with the product team, who can explain the features and benefits of your solution, and how they compare to the competitors. You can also collaborate with the marketing team, who can provide you with the key messages, stories, and proof points that highlight your solution's unique value and differentiation. By aligning your message, you can craft a compelling and consistent story that showcases your solution's strengths and advantages, and how it can deliver the desired outcomes for your audience.

3 Prepare your demo

After you have aligned your message, you need to prepare your demo environment and scenario. To do this, you can collaborate with the product team, who can help you set up the demo account, data, and configuration, and ensure that the product is working smoothly and securely. You can also collaborate with the customer success team, who can share their best practices and tips on how to demonstrate the product's functionality and usability, and how to handle common questions and objections. By preparing your demo, you can create a realistic and relevant scenario that showcases your solution's capabilities and benefits, and how it can fit into your audience's workflow and processes.

4 Deliver your demo

Finally, you need to deliver your demo in a confident and engaging way. To do this, you can collaborate with the sales team, who can help you plan the agenda, timing, and format of the demo, and provide you with feedback and coaching on your presentation skills. You can also collaborate with the customer success team, who can help you follow up with the audience, answer their questions, and provide them with additional resources and support. By delivering your demo, you can establish rapport and trust with your audience, demonstrate your expertise and credibility, and persuade them to take the next steps in the sales cycle.

Creating effective product demos is a collaborative process that involves different teams and perspectives. By working together, you can ensure that your product demos are tailored, compelling, and impactful, and that they can help you win more customers and grow your business.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?