How can you choose the most effective typography for an infographic?

2 Choose a font family

Once you have identified your audience and your goal, you can narrow down your font choices by selecting a font family that suits your infographic. A font family is a group of fonts that share the same basic design, but have different variations, such as weight, width, and style. Using a font family can help you create consistency, harmony, and contrast in your infographic, as you can use different fonts from the same family for different elements, such as headings, subheadings, body text, and captions. However, you should avoid using too many fonts from the same family, as this can create confusion and clutter. A good rule of thumb is to limit yourself to two or three fonts from the same family.

3 Establish a hierarchy

Another tip to choose the most effective typography for your infographic is to establish a clear hierarchy among your text elements, so that your viewers can easily scan and understand your information. Hierarchy is the visual order of importance of your text, which you can create by using different font sizes, colors, weights, and styles. For example, you can use a large, bold, and colorful font for your main title, a smaller, lighter, and less saturated font for your subheadings, and an even smaller, regular, and neutral font for your body text. You can also use italic, underline, or uppercase fonts to emphasize certain words or phrases.

4 Use contrast and alignment

Another way to enhance the effectiveness of your typography is to use contrast and alignment to create interest and balance in your infographic. Contrast is the difference between two or more elements, such as fonts, colors, shapes, or backgrounds, which can help you highlight key points, create focal points, and guide the eye. For example, you can use a serif font for your headings and a sans serif font for your body text, or a dark font on a light background and a light font on a dark background. Alignment is the arrangement of your text elements in relation to each other and to the edges of your infographic, which can help you create order, structure, and harmony. For example, you can align your text to the left, right, center, or justify it, depending on your layout and preference.

5 Test and refine

The final tip to choose the most effective typography for your infographic is to test and refine your design, by asking for feedback, checking for errors, and making adjustments. You can ask your colleagues, friends, or target audience to review your infographic and give you their opinions on your typography, such as whether it is clear, readable, attractive, and appropriate. You can also check your infographic for spelling, grammar, punctuation, and formatting errors, and fix them before publishing. Finally, you can make some tweaks to your typography, such as adjusting the font size, color, spacing, or kerning, to improve the overall look and feel of your infographic.