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How can you choose the best illustration style for your project?

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Choosing the best illustration style for your project can be a challenging task. You want to create a visual that communicates your message, reflects your brand, and engages your audience. But how do you decide which style suits your purpose, tone, and medium? In this article, we will explore some factors to consider when selecting an illustration style, and some examples of popular styles and trends in graphic design.

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Angela Vanden Tak

Building Art Departments for Every Stage of the Pipeline

1 Factor 1: The goal of your project

The first thing to think about is what you want to achieve with your illustration. Do you want to inform, persuade, entertain, or inspire your audience? Depending on your goal, you might choose a style that is more realistic, abstract, humorous, or emotional. For example, if you want to explain a complex concept, you might use a simple and clear style that avoids unnecessary details and distractions. If you want to evoke a certain mood or feeling, you might use a style that uses colors, shapes, and textures to create a specific atmosphere.

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Angela Vanden Tak

Building Art Departments for Every Stage of the Pipeline
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Do an image search for key worlds, including your industry. For me it might be something like, "tropical reef ocean games." You will see inspiring images as well as what creators decisions were in making similar projects, helping you decide what you do (and don't) want to try in your own.

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2 Factor 2: The tone of your project

The next thing to consider is the tone of your project. How do you want to sound to your audience? Do you want to be formal, casual, friendly, or authoritative? Depending on your tone, you might choose a style that is more elegant, playful, warm, or bold. For example, if you want to be formal, you might use a style that is refined and sophisticated, with clean lines and balanced compositions. If you want to be playful, you might use a style that is whimsical and fun, with exaggerated features and dynamic movements.

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Angela Vanden Tak

Building Art Departments for Every Stage of the Pipeline
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Another very important factor to consider in tone is what you want the viewer to feel. Should it be motivating? Comedic? Chilling? Invoking sympathy? This question can drastically alter things like: color harmony (or conflict), saturation levels of your chosen colors, rounded or sharp shapes, dynamic or subdued characters, environmental conditions for the setting, lighting, and so on. Every visual project wants the viewer to do something, whether that is to donate funds, buy a product, interact with the app, or so on. Understanding what will cause the viewer to do what you want them to do is in many ways the most important consideration.

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3 Factor 3: The medium of your project

The final thing to consider is the medium of your project. Where and how will your illustration be seen? Will it be printed, digital, or animated? Depending on your medium, you might choose a style that is more suitable for the size, resolution, and interactivity of your illustration. For example, if you want to print your illustration, you might use a style that is crisp and detailed, with high contrast and sharp edges. If you want to animate your illustration, you might use a style that is fluid and flexible, with smooth transitions and expressive gestures.

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Angela Vanden Tak

Building Art Departments for Every Stage of the Pipeline
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If your project will involve app or game design, remember that you will not only have to consider the app you are making the art in, but any app or engine it may need to be exported to. Do your homework on any technical limitations of this import process, or any requirements from your programmers. This can dictate complexity, format, aspect ratios, file sizes/types, in big ways.

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4 Example 1: Flat design

One of the most popular illustration styles in graphic design is flat design. Flat design is a style that uses simple shapes, bright colors, and minimal details to create a modern and sleek look. Flat design is ideal for projects that want to be clear, concise, and professional. It works well for logos, icons, infographics, and web design. Flat design is also easy to scale and animate, making it versatile and adaptable.

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5 Example 2: Line art

Another popular illustration style in graphic design is line art. Line art is a style that uses only lines, curves, and dots to create a elegant and refined look. Line art is ideal for projects that want to be subtle, sophisticated, and graceful. It works well for illustrations that focus on shapes, forms, and contours, such as portraits, landscapes, and animals. Line art is also easy to combine with other elements, such as colors, textures, and typography.

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6 Example 3: Cartoon

A third popular illustration style in graphic design is cartoon. Cartoon is a style that uses exaggerated features, expressive emotions, and humorous situations to create a playful and fun look. Cartoon is ideal for projects that want to be entertaining, engaging, and creative. It works well for illustrations that tell a story, show a character, or make a joke, such as comics, animations, and games. Cartoon is also easy to customize and personalize, making it unique and memorable.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you choose the best illustration style for your project?

1

2

3

4

5

6

7

1 Factor 1: The goal of your project

2 Factor 2: The tone of your project

3 Factor 3: The medium of your project

4 Example 1: Flat design

5 Example 2: Line art

6 Example 3: Cartoon

7 Here’s what else to consider

Graphic Design

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How can you choose the best illustration style for your project?

1

2

3

4

5

6

7

1 Factor 1: The goal of your project

2 Factor 2: The tone of your project

3 Factor 3: The medium of your project

4 Example 1: Flat design

5 Example 2: Line art

6 Example 3: Cartoon

7 Here’s what else to consider

Graphic Design

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感谢您的反馈

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