How can you choose the best content marketing platform for your Copywriting?

Brief decoding is crucial at this stage. So what is this 'brief'? The brief is what will help you define the goal. The results you need to achieve need to be accurately decoded from the What. Your job as a Content Marketer is to figure out the How. I have seen this happen more than once. People simply make errors when decoding the primary brief, ultimately leading to poor results.

Define your ICP. What platform you decide matters highly on what your ideal client looks like. If it’s teenagers, hit Instagram. If it’s professional, LinkedIn. If it’s mothers, Facebook. Define your ICP, rest will flow.

Picking the right content platform for your copywriting is a bit like choosing the perfect hangout spot with friends. First, get to know your buddies – your audience. Where do they like to chill online? Then, think about your content vibe. If it's all about cool visuals, think Instagram, like dressing up for a stylish night out. If you're sharing thoughtful stories, your website's blog is like a cozy coffee shop. And for quick, casual chats, Twitter and LinkedIn are like meeting friends at your local diner. So, understand your crowd, match your content style, and pick the platform where you can all have a great time. It's like finding your social sweet spot online!

When planning a budget, always ensure to leave room for some buffer. In every faction of it. If you are only gunning for a sales boost, go simple. If brand awareness is what you're after, go Big. Every short-term budget has some sort of long-term impact. Remember and be wise.

Features are usually the winning factor for me! I started loving Gumroad recently for it's features, and I'm still loving it so far!

Enterprise customers should always look for the following when comparing marketing platforms: 1.) Strategic fit - Consider which features and integrations match your marketing goals. 2.) Solid ROI - Decide how you will measure gains in copywriter productivity, email campaign effectiveness, etc. to calculate your return on investment. 3.) Scalability - Your ROI should improve as you scale. Watch out for incompatibility with popular CRMs, slow response times, restricting price hikes, and other obstacles to scaling.

At the end of the day, what you'll ideally create is an omnichannel experience. Every channel will serve its purpose and delight your prospects in ways that's appropriate to the platform. Write articles for a boost in SEO ranking. Then, share them on social with some "key takeaways" copy that will generate interest. Send out a monthly newsletter with new content that's tailored to the needs and interests of your audience. Have an especially great article or case study? Promote it via paid ads.

Ask for customer testimonials and recommendations: people are happy to share their experience and you’d get a much more realistic picture of what you’re signing up for from a user than the salesperson.