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How can you build your reputation as a grantee with communication and dissemination outputs?

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As a grantee, you want to showcase the impact and value of your project to your funders, partners, and stakeholders. One way to do that is to communicate and disseminate your outputs effectively. Communication and dissemination are not just about reporting your results, but also about engaging your audience, sharing your insights, and building your reputation. In this article, we will explore how you can use different communication and dissemination strategies to enhance your visibility and credibility as a grantee.

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Arinze Darlington Ezeh (BSc., FMVA, ACA, MBA)

Grants||Compliance||Finance Expert||Internal control||Risk Management||

1 Define your goals and audience

Before you start communicating and disseminating your outputs, you need to have a clear idea of what you want to achieve and who you want to reach. Your goals and audience will determine the type, tone, format, and channel of your communication and dissemination activities. For example, if your goal is to inform policy makers about your findings, you might use a policy brief, a webinar, or a press release. If your goal is to educate the public about your project, you might use a blog post, a podcast, or a social media campaign.

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2 Choose your outputs wisely

You may have a lot of outputs from your project, such as data, reports, publications, presentations, or products. However, not all of them are equally relevant or appealing to your audience. You need to select the outputs that best demonstrate your impact and value, and that align with your goals and audience. You also need to consider the quality, timeliness, and accessibility of your outputs. For example, if you have a peer-reviewed journal article, you might want to create a summary or an infographic that highlights the main points and makes it easier to understand.

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3 Adapt your outputs to different formats and channels

Once you have chosen your outputs, you need to adapt them to different formats and channels that suit your audience and goals. For example, you might have a report that you can turn into a webinar, a newsletter, or a blog post. You might have a presentation that you can share on SlideShare, YouTube, or Twitter. You might have a product that you can showcase on your website, a podcast, or a case study. The key is to use the formats and channels that are most effective and appropriate for your message and your audience.

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4 Engage your audience and invite feedback

Communication and dissemination are not one-way processes. You need to engage your audience and invite feedback to build trust and rapport. You can do this by asking questions, soliciting opinions, encouraging comments, or creating polls. You can also use interactive tools, such as surveys, quizzes, or games, to make your communication and dissemination more fun and engaging. By engaging your audience and inviting feedback, you can learn more about their needs, preferences, and expectations, and improve your outputs accordingly.

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Arinze Darlington Ezeh (BSc., FMVA, ACA, MBA)

Grants||Compliance||Finance Expert||Internal control||Risk Management||
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Debriefing with relevant stakeholders to learn from mistakes and successes hence impacting effectiveness. Focused group discussions too can be helpful.

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5 Track and evaluate your impact

To measure the success of your communication and dissemination activities, you need to track and evaluate your impact. You can use different metrics and indicators, such as views, downloads, shares, likes, comments, citations, or media coverage. You can also use qualitative methods, such as interviews, focus groups, or testimonials, to capture the feedback and stories of your audience. By tracking and evaluating your impact, you can demonstrate your achievements, identify your strengths and weaknesses, and adjust your strategies as needed.

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6 Showcase your outputs and achievements

Finally, you need to showcase your outputs and achievements to your funders, partners, and stakeholders. You can use different platforms and tools, such as portfolios, newsletters, reports, or dashboards, to highlight your outputs and achievements. You can also use testimonials, awards, or endorsements, to showcase your recognition and reputation. By showcasing your outputs and achievements, you can increase your visibility and credibility, attract new opportunities, and strengthen your relationships with your funders, partners, and stakeholders.

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Arinze Darlington Ezeh (BSc., FMVA, ACA, MBA)

Grants||Compliance||Finance Expert||Internal control||Risk Management||
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Sharing your success stories helps boost the confidence the funder has in the organization and will also go a long way to impact future grant opportunities that will be available to the organization.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build your reputation as a grantee with communication and dissemination outputs?

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1 Define your goals and audience

2 Choose your outputs wisely

3 Adapt your outputs to different formats and channels

4 Engage your audience and invite feedback

5 Track and evaluate your impact

6 Showcase your outputs and achievements

7 Here’s what else to consider

Grant Administration

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How can you build your reputation as a grantee with communication and dissemination outputs?

1

2

3

4

5

6

7

1 Define your goals and audience

2 Choose your outputs wisely

3 Adapt your outputs to different formats and channels

4 Engage your audience and invite feedback

5 Track and evaluate your impact

6 Showcase your outputs and achievements

7 Here’s what else to consider

Grant Administration

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