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How can you build your Personal Coaching network using your alumni network?

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As a personal coach, you know how important it is to build a strong network of clients, referrals, and collaborators. But how can you leverage your existing connections to grow your personal coaching business? One of the most valuable and often overlooked sources of networking opportunities is your alumni network. Whether you graduated from college, university, or a professional program, your alumni network can help you find potential clients, partners, mentors, and supporters for your personal coaching practice. In this article, you will learn how to use your alumni network to build your personal coaching network in four simple steps.

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Yamini Gupta

LinkedIn Top Voice | Transforming Talent Management, Capabilities & Workplace Culture | Wellbeing Advocate | Champion…

1 Identify your goals

Before you reach out to your alumni network, you need to have a clear idea of what you want to achieve. Do you want to find new clients who share your educational background and values? Do you want to collaborate with other coaches who have similar or complementary skills and expertise? Do you want to learn from experienced coaches who can offer you guidance and feedback? Do you want to raise your profile and credibility as a personal coach in your niche or industry? Having specific and realistic goals will help you tailor your message and strategy to your target audience.

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2 Research your alumni network

Once you have defined your goals, you need to do some research on your alumni network. To do this, you can use your school's alumni directory, website, newsletter, or magazine; its alumni association, chapter, or club; its events, webinars, or workshops; its social media groups, pages, or profiles; and its mentoring or volunteering programs. Additionally, you can leverage online platforms like LinkedIn, Facebook, Twitter, or Instagram to search for and follow your alumni by name, location, industry, or interest. You can also join or create online groups or communities related to your personal coaching niche or topic. Furthermore, don't forget to tap into your own personal contacts, referrals, and recommendations.

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Yamini Gupta

LinkedIn Top Voice | Transforming Talent Management, Capabilities & Workplace Culture | Wellbeing Advocate | Champion for Continuous Learning | Nurturing leaders today to shape a better tomorrow
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Staying connected with ex-batchmates, ex-colleagues and leaders is an excellent way to stay on the path of continuous learning and growth. In my personal experience, many ex-colleagues and leaders become your friends over time, get invested in your growth and share coaching advice as and how you feel the need. Some of the ways that I have seen working in connecting with alumni group are: 1. Attending and speaking in conferences/ workshops 2. Remaining active on platforms such as LinkedIn and contributing regularly 3. Becoming a part of ongoing conversation or WhatsApp groups on topics of interest

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Jon Antonucci

Servant-Minded Leader | Growth Lover | Founder @ SML Consultive | Keynote Speaker | Author
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In my experience, the "good ol' days" of college rarely translate to a dynamic network. This is not to say that there is no one in your alumni network that is a viable part of your future success. But, many people think that their friend from college is a great asset to their network when, in reality, the individual WAS a great person THEN, but is not necessarily on the same path now. Therefore, taking time to research the path that the individual is on and whether there is a genuine opportunity for mutual collaboration is a very important factor. Without it, you may just find that that you are adding weight to the balloon of your career.

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3 Reach out to your alumni network

Once you have identified and researched your alumni network, it’s time to reach out and start building relationships. You can use personalized emails, messages, or invitations, comment on or share their posts, articles, or updates, ask for introductions, referrals, or recommendations, offer value, advice or support, request feedback, testimonials, or endorsements, invite them to join your email list, newsletter, or blog, attend your events, webinars, or workshops and join your online groups or communities. When you make contact with your alumni network you must be respectful, authentic and professional. Show genuine interest in them and their goals, challenges and achievements. Explain who you are and what you do and how you can help them or work with them. It’s important to avoid being pushy, salesy or spammy. You should also follow up and follow through on your promises and commitments.

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Jon Antonucci

Servant-Minded Leader | Growth Lover | Founder @ SML Consultive | Keynote Speaker | Author
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When reaching out to one's alumni network, I have found it is important to think in terms of reciprocation. In other words, we will have beer results if we are working to answer 2 questions: 1. What can I do for them? 2. What can they do for me? Having both of these factors at the forefront of our minds can help ensure that the network connection is a good match and is helpful to all involved.

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4 Nurture your alumni network

The final step is to nurture your alumni network and maintain long-term relationships. Regular emails, messages, or newsletters, sharing relevant content, resources, or opportunities, and celebrating their milestones, successes, or events are all ways to keep in touch. Additionally, you can congratulate them on awards, recognitions, or promotions; acknowledge their contributions, referrals, or testimonials; give them feedback, recognition, or appreciation; ask for feedback, suggestions, or ideas; offer referrals, testimonials, or endorsements; provide discounts, incentives, or bonuses; offer free or discounted sessions, consultations, or assessments. By nurturing your alumni network in these ways you will build trust and rapport as well as increase your chances of getting repeat business and collaborations. You will also establish yourself as a credible and valuable personal coach in your niche or industry.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build your Personal Coaching network using your alumni network?

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3

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5

1 Identify your goals

2 Research your alumni network

3 Reach out to your alumni network

4 Nurture your alumni network

5 Here’s what else to consider

Personal Coaching

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How can you build your Personal Coaching network using your alumni network?

1

2

3

4

5

1 Identify your goals

2 Research your alumni network

3 Reach out to your alumni network

4 Nurture your alumni network

5 Here’s what else to consider

Personal Coaching

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