How can you build your personal brand online to improve your client relations?

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Your personal brand is the way you present yourself online to potential and existing clients. It reflects your values, skills, expertise, and personality. A strong personal brand can help you attract and retain clients, build trust and credibility, and stand out from the competition. But how can you build your personal brand online to improve your client relations? Here are some tips to get you started.

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Maaz Ahmad, MBA

Business Development & Key Account Manager | 8x LinkedIn Top Voice | Business Relationship Management | Marketing…
Fernando Kozenieski Alves de Oliveira

Sócio | Diretor de Opera??es e Negócios no Alopra Estúdio e Professor da Especializa??o na PUCRS

1 Define your goals and audience

Before you create or update your online presence, you need to have a clear idea of what you want to achieve and who you want to reach. What are your professional and personal goals? What are your unique selling points? What are the needs, challenges, and preferences of your target clients? How can you solve their problems and add value to their lives? Answering these questions will help you craft a consistent and relevant message across your online platforms.

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Maaz Ahmad, MBA

Business Development & Key Account Manager | 8x LinkedIn Top Voice | Business Relationship Management | Marketing Operations | Client Relations | CRM | Business Management |
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To build my personal brand online and enhance client relations, I focus on authenticity, consistency, and value. I establish a professional presence across relevant social media platforms, showcasing expertise, insights, and thought leadership through regular posts, articles, and engagement with industry peers. Additionally, I leverage content marketing strategies such as blogging or podcasting to share valuable knowledge and demonstrate expertise in my field. Engaging with clients and prospects through meaningful interactions, responding promptly to inquiries strengthens my personal brand and fosters trust. By consistently delivering value, I cultivate stronger client relationships and attract new opportunities.

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Fernando Kozenieski Alves de Oliveira

Sócio | Diretor de Opera??es e Negócios no Alopra Estúdio e Professor da Especializa??o na PUCRS
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Nem sempre é simples ter um objetivo. Quando entrei na faculdade eu adorava desenhar. E nunca trabalhei com isso efetivamente na minha vida. Porém, anos e anos depois, me tornei sócio de um estúdio de anima??o. Se me perguntassem lá atrás, se era isso que eu queria, talvez nem soubesse responder. A dica que fica é: prepare-se para a vida. Estude! Fa?a conex?es. E quando as oportunidades aparecerem, esteja atento. N?o esteja sozinho, cerque-se de pessoas experientes. Elas ter?o o prazer em te ajudar. Confia!

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Ognjenka Sukalo

Sales Development Representative with many years of experience in banking, finance??and working with people in the front office.
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Start by defining what you want your personal brand to represent. It is essential to standing out in today's competitive world. Start by defining the message you want to communicate through your brand. Identify your values, passions, and strengths, as well as what makes you unique. By doing so, you will lay a strong foundation for a personal brand that truly reflects your identity and resonates with your audience. What are your values, passions, and strengths? What makes you unique? This will form the foundation of your personal brand.

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2 Choose your platforms and channels

Depending on your goals and audience, you may want to use different platforms and channels to showcase your personal brand. For example, you may want to have a website or a blog where you can share your portfolio, testimonials, and insights. You may also want to use social media platforms like LinkedIn, Twitter, or Instagram to network, engage, and share your expertise with your clients and peers. You may also want to consider other options like podcasts, videos, webinars, or newsletters to reach a wider audience and demonstrate your skills and knowledge. Whatever you choose, make sure you optimize your profiles, use keywords, and update them regularly.

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3 Create and share valuable content

One of the best ways to build your personal brand online is to create and share valuable content that showcases your expertise, personality, and value proposition. You can use different formats and mediums to share your content, such as blog posts, articles, infographics, ebooks, case studies, podcasts, videos, or webinars. The key is to provide useful, relevant, and engaging information that solves your clients' problems, answers their questions, or educates them on your topic. You can also use your content to showcase your achievements, successes, and testimonials from your clients. Remember to use a consistent tone, style, and voice that reflects your personal brand.

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Fernando Kozenieski Alves de Oliveira

Sócio | Diretor de Opera??es e Negócios no Alopra Estúdio e Professor da Especializa??o na PUCRS
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O meu objetivo, até mesmo quando ainda estava na faculdade, era me tornar um profissional com bastante conteúdo, para que eu pudesse compartilhar conhecimento com as pessoas, principalmente os mais jovens. Ser esse ponto de reflex?o, é desafiador pois ser referência traz outros pesos para nossa trajetória. A ideia é estar preparado mentalmente também, a fim de suportar as adversidades. Sempre penso que vale a pena!

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4 Engage with your audience and network

Building your personal brand online is not only about creating and sharing content, but also about engaging with your audience and network. You need to interact with your clients and prospects, as well as with other professionals and influencers in your field. You can do this by commenting, liking, sharing, or replying to their posts, messages, or feedback. You can also join relevant groups, forums, or communities where you can contribute to discussions, offer advice, or ask questions. You can also reach out to potential clients or partners via email, social media, or phone calls. The goal is to build relationships, trust, and loyalty with your audience and network.

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Fernando Kozenieski Alves de Oliveira

Sócio | Diretor de Opera??es e Negócios no Alopra Estúdio e Professor da Especializa??o na PUCRS
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Participar de comunidades hoje em dia, eu acredito que seja uma das melhores atividades para entender sobre determinado assunto. N?o escolha participar de uma só. Explore as possibilidades! Se conecte com pessoas, e principalmente aproveite hoje a facilidade de estar perto de quem a gente admira. Fa?a disso uma oportunidade de crescimento. Procure referências em áreas que n?o s?o a sua. Isso te for?ará a entender pontos de vista divergentes ou até mesmo, inimagináveis pra ti.

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5 Monitor and improve your personal brand

Finally, you need to monitor and improve your personal brand online on a regular basis. You can use tools like Google Alerts, Mention, or Social Mention to track what people are saying about you, your content, or your services. You can also use analytics tools like Google Analytics, Facebook Insights, or LinkedIn Analytics to measure your performance, reach, and engagement. You can use this feedback and data to identify your strengths, weaknesses, opportunities, and threats. You can also use it to adjust your strategy, improve your content, or update your platforms and channels. The key is to keep learning, growing, and evolving your personal brand online.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Fernando Kozenieski Alves de Oliveira

Sócio | Diretor de Opera??es e Negócios no Alopra Estúdio e Professor da Especializa??o na PUCRS
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Lembre-se que a comunica??o n?o é só aquilo que falamos ou apresentamos. é uma troca! é importante saber e se certificar o que o outro entendeu. Hoje s?o muitos canais, e nem sempre o seu canal de preferência poderá ser o mais adequado. Pense sobre isso.

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How can you build your personal brand online to improve your client relations?

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1 Define your goals and audience

2 Choose your platforms and channels

3 Create and share valuable content

4 Engage with your audience and network

5 Monitor and improve your personal brand

6 Here’s what else to consider

Client Relations

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