How can you build your ethos to enhance overall credibility in your field?
In the realm of business communications, your ethos is the foundation of your professional reputation. Ethos refers to the credibility or ethical appeal you convey to your audience, and it's a critical component of Aristotle's rhetorical triangle, alongside pathos (emotional appeal) and logos (logical appeal). Building a strong ethos doesn't happen overnight; it requires consistent effort and strategic self-presentation. Whether you're an entrepreneur, a corporate professional, or a freelancer, enhancing your credibility can open doors to new opportunities and foster trust with colleagues, clients, and your broader network.