How can you build trust with a decision maker's assistant?

Understanding the job and approaching it properly will be key. Being honest and asking what would be the best way to contact or even transmit first information is a good idea.

Just remember a ‘decision maker’s assistant’ is a ‘decision maker’ too. So use phrases like: “If you were me…how would you play this?” “What’s your advice” “You know him better than anybody, am I handling this the right way?” “Is she likely to snap my head off…or will she show some mercy?” “How many pests like me do you have to deal with every day?” Become a confidente.

The first rule of social selling : Surround your buyer or decision maker. The assistant is one of the key figures to have as you ally as this person sits between you and your prospect. Understand what makes them tick. BTW in the age before social selling was even more important to know as this person was the gatekeeper to your buyer

Treat the decision maker's assistant or colleague with the same level of respect you would the decision maker! Always be clear about your intentions and respect their time. For example, provide useful information or insights relevant to their business challenges. This shows your interest in their needs and not just in making a sale.

Starting building a relationship with this person in the same professional manner as with the buyer! This mean treat the assistant in the same important manner as any other influencer while surrounding the buyer

When reaching out to an assistant, clarity and relevance are key. It's crucial to convey the value proposition succinctly – how your product or service addresses a specific need or enhances their operations. Providing a snapshot of the benefits or solutions, backed by evidence like case studies or informative resources, not only showcases your expertise but also respects their time. This approach makes it easier for the assistant to see the potential impact and relevance to their boss and organization, thereby increasing the likelihood of your message being considered seriously.

Always personalixe your message to the individual. Mentioning something specific about her/him and the company or the assistant’s or colleague’s role shows that you’ve done your homework.

Some wise man has said " Practice makes a man perfect". Follow ups are like that. Learn the art , implement it through experiences but never leave the hope. Follow ups will yield results eventually.

It’s important to show you can be trust worthy and you stick to your word. If you make promises be sure to follow through, first impressions matter.

Building rapport with an assistant is a strategic move, as they're often key influencers. Show interest in their role and challenges, expressing empathy and appreciation for their work. Humor, storytelling, and personalization can make interactions more engaging. Ask about their goals and challenges, and where possible, offer support or assistance. Small gestures like sending a gift, a card, or a referral as a token of gratitude can significantly enhance your relationship with them. By establishing a strong rapport, you increase your trustworthiness and likability. This approach is not just about gaining access but fostering a valuable, mutually beneficial relationship.

Assistants hold the key's to the kingdom, they are more important than your executive stakeholders ... they manage their calendars ;)

One thing I find helpful is streamlining processes and requests making it easier for the assistant to support you effectively.