How can you build a successful network of business contacts in India?

2 Build trust and credibility

The second step to successful networking in India is to build trust and credibility with your contacts. Indians tend to value long-term and mutually beneficial relationships, rather than one-off transactions. Therefore, you need to show that you are reliable, competent, and sincere in your intentions. You can do this by following up on your promises, delivering quality work, sharing relevant information, and providing referrals or testimonials. You can also demonstrate your interest and respect by learning some basic phrases in their language, acknowledging their festivals and holidays, and showing appreciation for their culture and cuisine.

4 Be flexible and adaptable

The fourth step to successful networking in India is to be flexible and adaptable to changing situations and opportunities. India is a fast-growing and dynamic market, with new trends, challenges, and innovations emerging constantly. Therefore, you need to be open-minded and curious about new ideas, perspectives, and possibilities. You also need to be prepared for unexpected delays, cancellations, or changes in plans, and be ready to adjust your schedule, budget, or expectations accordingly. You also need to be respectful of different opinions, feedback, or criticism, and be willing to learn from your mistakes and improve your performance.

5 Follow up and follow through

The fifth step to effective networking in India is to follow up and follow through with your contacts and maintain regular communication. Indians tend to appreciate consistency and commitment, rather than sporadic or superficial contact. Therefore, you need to follow up on your conversations, meetings, or agreements, and provide updates, reminders, or confirmations as needed. You also need to follow through on your actions, deliverables, or payments, and ensure that you meet or exceed your expectations. You also need to keep in touch with your contacts, and share useful information, resources, or opportunities, or ask for feedback, advice, or referrals.

6 Cultivate a positive reputation

The sixth and final step to successful networking in India is to cultivate a positive reputation and personal brand that showcases your value and expertise. Indians tend to trust and respect people who have a good reputation and a proven track record in their field or industry. Therefore, you need to showcase your achievements, skills, and credentials, and highlight your unique selling proposition and competitive edge. You also need to be professional, ethical, and respectful in your dealings, and avoid any actions or behaviors that could damage your reputation or credibility. You also need to be proactive, enthusiastic, and confident in your networking efforts, and seek out new opportunities and challenges.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?