How can you build a successful executive coaching business for women?

Personal branding is key. Make sure it resonates with empowerment, inclusivity, and success for women executives. Your coaching program should focus on leadership development, negotiation skills, personal branding, and navigating corporate politics, all designed with the needs of women executives in mind. Self-doubts and imposter syndrome often hold women back from climbing the ladder. I would ensure that my program also includes how to help women overcome those challenges using their strengths and their uniqueness about being women. Being an executive in a men's world does not mean giving up what makes feminity special. Coaching programs for women executives should help them recognize and use that power within STEM.

If you as a coach are promoting yourself as a coach for any subject, you're doing it wrong. The more narrow and deep your goal is the better. Also the more defined the clientèle into a niche the better. You can always diversify in terms or adjacent topics and clients, yet they really need to be under one big umbrella. All this needs to be very much communicated via your personal branding.

So many things go into choosing your niche; you might need several iterations before you get it right. Be open to agile learning, listening to your client's feedback, and asking your clients what else brings them to you. Allow yourself to be curious and open to surprises.

There's nothing worse in a noisy and crowded market than a generic value proposition. Take time to regularly reassess if your value proposition is unique and memorable. Does it make your prospect say, "That's interesting! Tell me more?" Keep experimenting and refining regularly.

Your value proposition as a coach needs to be aligned with how you go on with your own life and most importantly with your Life purpose. It also has to be validated by success stories with your current clients. A hack to sharing a coach value proposition is sharing with your potential niche consistently insights and stories pertaining to your clients (anonymously of course). This is how you can build Trust but also evoke Curiosity.

Attracting coaching clients might be very delicate. It is a service or a product that only truly unfolds once the coaching journey starts. Until then, it is a bit of a closed box even when it happens through referrals. Here is what a coach can do: keep it authentic even if they decide to opt for marketing assistance. A coach value proposition needs to leverage away from super commercial manners as this fires back.

To build a successful executive coaching business for women, it's necessary to understand their unique challenges and set clear, measurable goals. Utilize feedback to track progress and adapt strategies. Networking is crucial. It expands your client base and supports them. Always follow up to ensure lasting impact. Your aim is to empower your clients, making them feel capable and confident long after the coaching ends. Mistakes are part of the journey, but the key is continual improvement and real value delivery.

If you are doing right with your niche, many will likely say, "No." Do not get overly concerned with it. Early No saves you time, effort, and resources that you can invest in working with ideal clients. Instead, master your sales conversations until the No becomes something like: "This is not for me, but I know someone who would love hearing what you just said."