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How can you build strong relationships with retail professionals in different countries?

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Building strong relationships with retail professionals in different countries can help you expand your network, learn from different perspectives, and access new opportunities. However, it can also be challenging to overcome cultural, linguistic, and logistical barriers. Here are some tips on how to connect and communicate effectively with retail peers across the globe.

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1 Know your audience

Before you reach out to a retail professional in another country, do some research on their background, culture, and preferences. Find out what their role, responsibilities, and goals are, and how they fit into the larger retail landscape. Learn about their communication style, etiquette, and expectations, and avoid making assumptions or stereotypes. Show genuine interest and respect for their perspective and experience, and tailor your message accordingly.

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Christopher Zamora

Founder & CEO @ Sustainable Cleaning & Sustainable Facilities Management Group
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In all my engagements, I’ve found that knowing your audience is the cornerstone of effective communication. Whether it’s presenting data to executives, marketing a product to consumers, or writing for a specific demographic, understanding the audience is key. It helps in tailoring the message, ensuring relevance, and building trust. Every interaction becomes more impactful when it resonates with its intended audience. This is not just a best practice; it’s a necessity for anyone hoping to truly connect.

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2 Use appropriate channels

Depending on the country and the context, different communication channels may be more or less suitable for building relationships with retail professionals. For example, some may prefer email, phone, or video calls, while others may use social media, messaging apps, or online platforms. Find out what channels your contacts use and how often they check them, and follow their lead. Use clear, concise, and polite language, and avoid slang, jargon, or humor that may not translate well. Also, be mindful of time zones, holidays, and working hours, and schedule your interactions accordingly.

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3 Provide value

To build trust and rapport with retail professionals in different countries, you need to provide value and show that you are not just looking for a favor or a sale. Share relevant and useful information, insights, or resources that can help them solve a problem, improve their performance, or achieve their goals. Offer your support, feedback, or advice when appropriate, and ask for their input or opinion as well. Show appreciation and recognition for their achievements and contributions, and celebrate their successes.

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Christopher Zamora

Founder & CEO @ Sustainable Cleaning & Sustainable Facilities Management Group
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In my journey, the principle of ‘providing value’ has proven universal, transcending borders and cultures. Whether sharing expertise with peers or helping others, this ethos opened doors globally. Asking ‘How can I add value?’ led to invitations to collaborate from various countries. Engaging genuinely, beyond mere transactions, facilitated deeper cross-cultural connections. As I provided insights or support, it fostered trust and mutual respect. This approach hasn’t just enriched my professional network, but it’s made the world feel a bit smaller and more interconnected.

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4 Follow up and follow through

One of the most important aspects of building strong relationships with retail professionals in different countries is to follow up and follow through on your commitments. Don't let the conversation die after one exchange, but keep in touch regularly and update them on your progress and plans. If you promise to do something, deliver on it in a timely and professional manner. If you encounter any challenges or delays, communicate them honestly and proactively. If you receive any help or support from them, thank them sincerely and reciprocate when possible.

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5 Seek opportunities to meet

While online communication is convenient and efficient, nothing can replace the value of face-to-face interactions for building strong relationships with retail professionals in different countries. Whenever possible, seek opportunities to meet your contacts in person, such as at trade shows, conferences, workshops, or visits. Plan ahead and confirm the details of the meeting, such as the date, time, location, agenda, and objectives. Prepare well and dress appropriately for the occasion. During the meeting, be friendly, attentive, and respectful, and use non-verbal cues to convey your interest and enthusiasm. After the meeting, follow up with a thank-you note and a summary of the key points and action items.

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Christopher Zamora

Founder & CEO @ Sustainable Cleaning & Sustainable Facilities Management Group
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In my journey, I’ve often realized that proactive steps can unlock doors. Seeking opportunities to meet and connect has been vital for me. Whether networking at events, reaching out to mentors, or simply introducing myself to peers, every interaction has enriched my perspective. It’s not just about ‘networking’ in the traditional sense; it’s about genuine human connections. Many pivotal moments in my life trace back to a simple meeting, a conversation, or a handshake. I’ve found that when you actively seek opportunities to connect, the world opens up in unexpected ways.

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6 Be open and adaptable

Finally, building strong relationships with retail professionals in different countries requires you to be open and adaptable to different situations, cultures, and perspectives. Don't let your own biases, preferences, or habits limit your ability to connect and communicate effectively with others. Be willing to learn, listen, and empathize with your contacts, and respect their differences and diversity. Be flexible and responsive to their needs, expectations, and feedback, and adjust your approach accordingly. Be curious and adventurous, and embrace the opportunities and challenges that come with cross-cultural relationships.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Moshiur R. Khan

Retail Strategy + Developer
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Building strong relationships with retail professionals in different countries involves several key steps: 1. Research: Understand the local market, culture, and consumer behavior in the target country. 2. Networking: Attend industry events, conferences, and trade shows in the country. 3. Social Media: Use platforms like LinkedIn to connect with professionals in the retail industry. 4. Partnerships: Collaborate with local retail organizations, suppliers, or service providers. 5. Language: Learn the local language or work with interpreters if necessary. 6. Respect Cultural Norms: Be aware of cultural differences and norms. 7. Face-to-Face Meetings: Whenever possible, meet in person.

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How can you build strong relationships with retail professionals in different countries?

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1 Know your audience

2 Use appropriate channels

3 Provide value

4 Follow up and follow through

5 Seek opportunities to meet

6 Be open and adaptable

7 Here’s what else to consider

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