How can you build strong relationships with potential employers at networking events?

1 Prepare your pitch

Before you attend a networking event, you should prepare a short and clear pitch that summarizes who you are, what you do, and what you are looking for. Your pitch should be tailored to the specific event and the type of employers you want to meet. You should also research the companies and the people you want to talk to, and prepare some relevant questions and comments to show your interest and knowledge. Your pitch should be engaging and authentic, not rehearsed and robotic.

2 Approach with confidence

When you arrive at the networking event, you should approach the potential employers with confidence and enthusiasm. You should introduce yourself with a smile and a firm handshake, and use your pitch to start the conversation. You should also be mindful of your body language and eye contact, and avoid distractions such as your phone or your drink. You should aim to build rapport and trust with the potential employers, and to demonstrate your value and fit for their organization.

3 Listen and learn

One of the most important skills for building strong relationships with potential employers is listening. You should listen actively and attentively to what they say, and show your interest and curiosity by asking follow-up questions and giving feedback. You should also learn from their insights and experiences, and try to find common ground and shared goals. You should avoid dominating the conversation or interrupting them, and respect their time and attention.

4 Follow up and follow through

After the networking event, you should follow up with the potential employers you met and thank them for their time and conversation. You should also remind them of who you are and what you discussed, and express your interest in staying in touch and learning more about their organization and opportunities. You should also follow through on any promises or commitments you made, such as sending your resume, portfolio, or references, or scheduling a meeting or a call. You should keep the communication professional and consistent, and avoid being pushy or spammy.

5 Nurture the relationship

Building strong relationships with potential employers is not a one-time event, but a long-term process. You should nurture the relationship by keeping in touch and providing value. You can do this by sharing relevant information, resources, or contacts, by congratulating them on their achievements or milestones, or by inviting them to other events or groups. You should also update them on your progress and achievements, and ask for their advice or feedback. You should aim to become a trusted and valuable contact, not just a job seeker.

6 Seek referrals and recommendations

One of the benefits of building strong relationships with potential employers is that they can become your advocates and supporters in your job search. You can seek referrals and recommendations from them, either directly or indirectly. You can ask them if they know of any openings or opportunities that match your profile and goals, or if they can introduce you to other people in their network who might be interested in your skills and services. You can also ask them if they can provide you with a testimonial or a reference letter that highlights your strengths and achievements. You should always be polite and grateful, and reciprocate their help and support.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?