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How can you build strong relationships with event planners in Public Relations?

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As a public relations professional, you know how important it is to have a network of reliable and trustworthy event planners who can help you create memorable and effective experiences for your clients and audiences. But how can you build strong relationships with event planners in public relations? Here are some tips to help you connect, communicate, and collaborate with them.

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Patrick Pickhan

Communications Manager @ Catena-X Association
Lara Busch

Agenturinhaberin | Young Professional des Jahres & #30u30 PR Report 2022 | Doktorandin @Universit?t Leipzig…
Fabiola Méndez

Iberostar Playa Paraíso

1 Know your goals and expectations

Before you reach out to any event planner, make sure you have a clear idea of what you want to achieve with your event, what your budget and timeline are, and what kind of services and support you need from them. This will help you narrow down your options and find the best match for your project. It will also help you communicate your goals and expectations to the event planner and avoid any misunderstandings or disappointments later on.

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Fabiola Méndez

Iberostar Playa Paraíso
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Es importante al momento de planear?un evento , elaborar una lista de lo que realizaras, esta la puedes ir nutriendo de eventos pasados para mejorar los siguientes, e ir sumando más calidad en cada detalle, para que no te falte nada.

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2 Do your research

Don't just pick the first event planner you find online or in a directory. Do some research on their background, portfolio, reputation, and reviews. Look for evidence of their expertise, creativity, professionalism, and customer satisfaction. You can also ask for referrals from your colleagues, friends, or other contacts who have worked with them before. This will help you find an event planner who has the skills, experience, and style that suit your needs and preferences.

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Patrick Pickhan

Communications Manager @ Catena-X Association
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In order to enhance collaboration with external event planners, it's crucial to approach the selection process strategically. Rather than settling for the first option, a meticulous evaluation can lead to a more successful partnership. Maintain transparent and collaborative communication with event planners to align visions and expectations effectively. Develop a comprehensive evaluation framework, including key criteria, to objectively assess event planners based on expertise, creativity, professionalism, and customer satisfaction. Encourage internal networking for colleagues to share experiences and recommendations, facilitating informed decisions and enhancing the selection process.

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3 Be respectful and responsive

Once you have chosen an event planner, treat them with respect and courtesy. Show them that you value their work and time by being clear, honest, and polite in your communication. Respond to their emails, calls, and messages promptly and provide them with the information and feedback they need. Don't micromanage or criticize them unnecessarily. Trust them to do their job well and give them some space and flexibility to be creative and innovative.

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4 Build rapport and trust

A good relationship with an event planner is not just based on transactions and contracts. It is also based on rapport and trust. Try to get to know them as a person, not just as a vendor. Find out what they are passionate about, what their challenges and goals are, and what they appreciate and value. Share some personal stories, insights, and opinions with them. Show them that you care about them and their success. This will help you create a bond and a friendship that goes beyond business.

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Lara Busch

Agenturinhaberin | Young Professional des Jahres & #30u30 PR Report 2022 | Doktorandin @Universit?t Leipzig @Mercedes-Benz AG | Gründerin, Speakerin, Dozentin | Social Media als Enabler für Change & Transformation.
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This includes listening to the expert knowledge of others. Do you want to build a relationship? That requires trust. These are the experts, they will know what they are doing. Nevertheless, information is key. So engage in an intensive exchange about common goals and expectations.

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5 Appreciate and reward

Finally, don't forget to show your appreciation and gratitude to your event planner for their hard work and dedication. Thank them personally and publicly for their contribution to your event. Give them positive feedback and testimonials that they can use for their marketing and promotion. Refer them to your network and potential clients. Reward them with bonuses, gifts, or other incentives that reflect your satisfaction and loyalty. This will help you maintain a long-term and mutually beneficial relationship with them.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build strong relationships with event planners in Public Relations?

1

2

3

4

5

6

1 Know your goals and expectations

2 Do your research

3 Be respectful and responsive

4 Build rapport and trust

5 Appreciate and reward

6 Here’s what else to consider

Public Relations

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How can you build strong relationships with event planners in Public Relations?

1

2

3

4

5

6

1 Know your goals and expectations

2 Do your research

3 Be respectful and responsive

4 Build rapport and trust

5 Appreciate and reward

6 Here’s what else to consider

Public Relations

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