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How can you build strong relationships with senior stakeholders through effective presentations?

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Effective presentations are not only about delivering your message clearly and confidently, but also about building trust and rapport with your senior stakeholders. Whether you are pitching a new idea, reporting on your progress, or seeking feedback, you need to tailor your presentation to your audience, demonstrate your value, and engage them in a meaningful dialogue. In this article, we will share some tips on how to prepare, deliver, and follow up on your presentations to senior stakeholders, and how to avoid some common pitfalls that can undermine your credibility and relationship.

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Cat Matson

Speaking & communication coach for business owners, public servants & fellow corporate hippies ?? | Helping you show up…

1 Know your audience

Before you start designing your presentation, you need to understand who your senior stakeholders are, what their expectations and needs are, and how they prefer to receive information. Research their backgrounds, roles, goals, challenges, and interests, and use this information to craft your presentation objectives, content, and style. For example, if your senior stakeholders are more analytical and data-driven, you may want to focus on providing evidence, facts, and figures to support your points. If they are more visionary and strategic, you may want to emphasize the big picture, the benefits, and the opportunities of your message.

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Radu Pintea

Talent Acquisition Manager at Foundever
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Sharing high-level data in any format may not be enough regardless of the presentations more importantly when it comes to building strong relations with the Sr. stakeholders. The "homework" like touching base regularly prior to major presentations would increase the trust of the parties and will help everyone facilitate the material easily. Transparency will play a big role here, not only in pointing out the gaps but highlighting also the corrective actions and time bounds for the back-on-track process. Secondly, your knowledge and expertise shown during the hard times, besides proactivity will make you indispensable to the stakeholders.

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2 Structure your presentation

Once you have defined your audience and objectives, you need to structure your presentation in a clear, logical, and concise way. A simple and effective structure is to use the following three parts: introduction, body, and conclusion. In the introduction, you should capture the attention of your senior stakeholders, establish your credibility, and state your main message and agenda. In the body, you should present your key points, arguments, and evidence, using relevant examples, stories, and visuals to illustrate and support them. In the conclusion, you should summarize your main message, highlight the key takeaways, and call for action or next steps.

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Cat Matson

Speaking & communication coach for business owners, public servants & fellow corporate hippies ?? | Helping you show up confidently??, authentically?? & impactfully??
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When shaping the body of your presentation it's important to shape it for your audience, not for you. Ask yourself, 'what do I want my audience to think, feel, know, believe and do as a result of this discussion?' And then, ask yourself, 'what do they think, feel, know, believe and do about this topic, now?' The body of your presentation should move your audience closer to the end outcome .... In a way that's of value TO THEM, not simply you demonstrating your knowledge.

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3 Deliver your presentation

The way you deliver your presentation is as important as the content itself. You need to communicate with confidence, clarity, and enthusiasm, and use your voice, body language, and eye contact to convey your message effectively. You should also adapt your delivery to the situation, the environment, and the feedback from your senior stakeholders. For example, if you are presenting in a large room with a projector, you may need to speak louder, move around, and use gestures to engage your audience. If you are presenting in a small meeting with a laptop, you may need to speak softer, sit closer, and use facial expressions to connect with your audience.

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4 Engage your audience

One of the main goals of your presentation is to engage your senior stakeholders in a meaningful dialogue and build a relationship with them. You should not just talk at them, but invite them to participate, ask questions, share opinions, and provide feedback. You should also listen actively, show interest, and acknowledge their contributions. By engaging your audience, you can demonstrate your respect, empathy, and collaboration skills, and also gain valuable insights, ideas, and suggestions that can improve your presentation and your project.

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5 Follow up on your presentation

After you have delivered your presentation, you should not just forget about it and move on. You should follow up with your senior stakeholders, thank them for their time and attention, and provide any additional information or clarification they requested. You should also ask for their feedback, evaluate your performance, and identify any areas for improvement. By following up on your presentation, you can show your professionalism, commitment, and accountability, and also reinforce your message, address any concerns, and maintain the relationship with your senior stakeholders.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sharon Sim

VP of Communications & Engagement @ DBS Bank | Joyful Banking
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This article focuses more on external factors, but going into any high stakes presentation needs to start with the framing of our minds before we can deliver a compelling presentation with impact. What has worked for me is to visualise the outcome using this: 1. I am centred at my core. 2. I am clear on the action/s I want my audience to take at the end of my presentation. 3. I know what emotions would spur my audience in taking the actions in bullet point 2. It's important. Otherwise your presentation will lack authenticity and connection with the audience, no matter how polished and well it's been delivered.

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How can you build strong relationships with senior stakeholders through effective presentations?

1

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3

4

5

6

1 Know your audience

2 Structure your presentation

3 Deliver your presentation

4 Engage your audience

5 Follow up on your presentation

6 Here’s what else to consider

Senior Stakeholder Management

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How can you build strong relationships with senior stakeholders through effective presentations?

1

2

3

4

5

6

1 Know your audience

2 Structure your presentation

3 Deliver your presentation

4 Engage your audience

5 Follow up on your presentation

6 Here’s what else to consider

Senior Stakeholder Management

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