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How can you build a strong relationship with a vendor for SEO?

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If you want to improve your website's ranking and visibility, you might need to hire a vendor for SEO services. But how can you ensure that you get the best value and results from your vendor? How can you build a strong relationship with them that lasts beyond the contract? Here are some tips to help you work with your SEO vendor effectively and productively.

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1 Communicate your goals and expectations

Before you sign any agreement with your SEO vendor, make sure you have a clear and realistic idea of what you want to achieve and how you will measure success. Communicate your goals and expectations to your vendor, and ask them to explain their strategy and methods. This will help you avoid misunderstandings and conflicts later on, and also allow you to monitor their progress and performance.

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Aldo Roberto Azcoitia Arjona

Gerente de Comercio Electrónico / eCommerce Manager
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One major aspect of developing successful Search Engine Optimization, especially with a vendor, is to speak the lingo. You don't need to be an expert; that's why you are approaching them. However, it would be very helpful if you watched some videos or listened to a podcast for a couple of hours while commuting home or at the gym in order to understand the general terms, set realistic expectations, and be aware of the time it takes to see results. Also, please invite your marketing and finance leaders to the meeting. Both will be interested in having a discussion with the SEO team to understand some key aspects that impact their areas.

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Luisa G?hler

Head of Marketing Smart Systems Hub
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Hilfreich ist, sich bereits mit einigen SEO-Grundbegriffen auszukennen, um zu erkennen, was für deine Website und dein Unternehmen am sinnvollsten ist. Dafür kannst du beispielsweise die kostenlosen SEO-Guides von Google nutzen oder Webinare belegen. Du musst dabei nicht zum Experten werden aber kannst so unterscheiden, welche Ma?nahmen für dich in Frage kommen und welche zu viel des Guten w?ren. Erstelle dir daraufhin einen Plan mit deinen Zielen. Beantworte dir selbst darin die wichtigsten Fragen. Diese k?nnen zum Beispiel sein: Warum m?chte ich eine bestimmte Landingpage optimieren? Welche Priorit?t hat meine Website im Marketing Mix und wie viel kann ich deshalb in SEO investieren? Sei dir bewusst, dass SEO ein dauerhafter Prozess ist

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2 Provide feedback and support

Your SEO vendor is not a magic wand that can fix your website overnight. They need your feedback and support to optimize your site and content according to your needs and preferences. Provide them with access to your analytics, webmaster tools, and other relevant data. Respond to their queries and suggestions promptly and politely. Give them constructive and honest feedback on their work, and appreciate their efforts and achievements.

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Luisa G?hler

Head of Marketing Smart Systems Hub
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Da SEO ein st?ndiger Prozess und kein einmaliges Projekt ist, solltest du eine gute und vertrauensvolle Basis mit deinem SEO-Anbieter aufbauen. Die Resultate der Suchmaschinenoptimierung machen sich auch erst nach l?ngerer Zeit bemerkbar, je nachdem welche Kennzahlen du dadurch verbessern willst. Erwarte also keine schnellen ?nderungen, sondern stetiges und organisches Wachstum. Nimm dir dafür regelm??ig Zeit mit deinem SEO-Anbieter, um die Ergebnisse und Zahlen zu reflektieren und Anpassungen vorzunehmen. Ihr solltet in diesem Bereich so transparent wie m?glich arbeiten, um euch gegenseitig zu unterstützen.

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3 Learn from your vendor

Your SEO vendor is an expert in their field, and they can teach you a lot about SEO best practices, trends, and techniques. Don't be afraid to ask questions, request explanations, and seek advice from your vendor. Learn from their experience and expertise, and apply their insights to your own website and content. This will help you improve your SEO skills and knowledge, and also show your vendor that you value their input and guidance.

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4 Respect your vendor's time and resources

Your SEO vendor is a professional who has other clients and projects to manage. Respect their time and resources, and don't expect them to be available 24/7 or to do extra work for free. Set realistic deadlines and budgets, and stick to them. Don't make unreasonable or frequent changes or requests that might disrupt their workflow or quality. If you need to make adjustments or modifications, discuss them with your vendor in advance and agree on the scope and cost.

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5 Build trust and rapport

Your SEO vendor is not just a service provider, but a partner in your online success. Build trust and rapport with them by being transparent, respectful, and courteous. Share your vision, challenges, and achievements with them, and listen to their feedback and suggestions. Show interest in their work, goals, and interests, and try to find common ground and values. Acknowledge their contributions and accomplishments, and thank them for their work.

By following these tips, you can build a strong relationship with your SEO vendor that will benefit both parties. You can get better results, value, and satisfaction from your SEO services, and your vendor can get more referrals, testimonials, and loyalty from you.

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Luisa G?hler

Head of Marketing Smart Systems Hub
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Gemeinsames Arbeiten in Teams, besonders in solchen, die aus unterschiedlichen Organisationen bestehen, ist oft herausfordernd. Unterschiedliche Unternehmenskulturen und Arbeitsweisen k?nnen hier aufeinandertreffen. Achte bereits bei der Auswahl deines Anbieters darauf, dass die Arbeitsweise des Unternehmens und Ansprechpartners deinen Vorstellungen entspricht und ihr eine gemeinsame Ebene findet, auf der ihr vertrauensvoll und transparent miteinander arbeiten k?nnt. So k?nnt ihr eure Ressourcen und Talente zielführend und effizient einsetzen. Besprecht vor dem Start eure gemeinsame Arbeitsweise und vereinbart eine feste Meetingstruktur, die sich an euren Zielen orientiert. Setzt euch feste gemeinsame Ziele, die ihr erreichen wollt.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tzur Rupin

CMO @Dots | >>>YOUR AD HERE<<< | Volunteer at Limitless Surfers
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Ultimately, it's about financial trust. Vendors begin to trust you more once they receive payment, and this trust deepens with each order. Initially, it's wise to start with a small order. As soon as the vendor sees the payment, they're motivated to begin work, and from there, the relationship's strength, what's next depends on your approach.

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How can you build a strong relationship with a vendor for SEO?

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1 Communicate your goals and expectations

2 Provide feedback and support

3 Learn from your vendor

4 Respect your vendor's time and resources

5 Build trust and rapport

6 Here’s what else to consider

Search Engine Optimization

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