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How can you build a strong professional network as a product leader?

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As a product leader, you know that your success depends not only on your skills and experience, but also on your relationships with other professionals in your field. Building a strong professional network can help you find new opportunities, learn from others, and gain support and feedback for your projects. But how can you network effectively and authentically as a product leader? Here are some tips to help you grow and maintain your connections.

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1 Identify your goals

Before you start reaching out to people, you need to have a clear idea of what you want to achieve from your networking efforts. Do you want to find a mentor, a partner, or a potential employer? Do you want to learn new skills, get insights into a specific domain, or explore different career paths? Do you want to raise your profile, share your expertise, or contribute to a community? Having a specific and realistic goal will help you focus your efforts and target the right people.

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2 Research and connect

Once you have your goal in mind, you can start looking for people who can help you achieve it. You can use various platforms and channels to find and connect with other product leaders, such as LinkedIn, Twitter, Medium, podcasts, newsletters, blogs, and online forums. You can also attend events, webinars, workshops, and conferences related to product management. When you connect with someone, make sure to personalize your message and explain why you are interested in them and what value you can offer. Don't be pushy or spammy, and respect their time and preferences.

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Manoj Suryadevara

Staff Product Manager @ Walmart Data Ventures
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Research is the most underrated aspect when it comes to networking. It is essential to find the right niche based on your interest to exponentially increase your chances of finding the right mentor, improve your skills, and double down on your leadership capability.

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3 Nurture your relationships

Networking is not a one-time activity, but a long-term process of building trust and rapport with your contacts. You need to follow up with them regularly and keep the conversation going. You can do this by sharing relevant content, asking questions, giving feedback, offering help, or introducing them to other people in your network. You can also use tools like Calendly, Zoom, or Clubhouse to schedule calls, meetings, or chats with your contacts. The key is to be genuine, respectful, and generous, and to show interest and appreciation for their work and perspectives.

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Juwon Isola-Osobu

Senior Solutions Engineer | Building the future of big data, one cloud at a time| Ex-Apple ? | MBA Student @ University of Florida | Host #WorkingInTech Podcast
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I’ve found that sharing and engaging with content on product management is a great way to share my perspective and learn from others as well.

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4 Expand your network

While it is important to nurture your existing relationships, you should also look for ways to expand your network and reach new people. You can do this by joining or creating communities, groups, or clubs related to product management, where you can meet, interact, and collaborate with other product leaders. You can also participate in online or offline activities, such as hackathons, challenges, competitions, or mentorship programs, where you can showcase your skills, learn from others, and make new connections. You can also leverage your current network to get referrals, introductions, or recommendations to other people who can help you achieve your goals.

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5 Showcase your value

One of the best ways to build a strong professional network as a product leader is to demonstrate your value and expertise to others. You can do this by creating and sharing valuable content, such as articles, podcasts, videos, or newsletters, that showcase your knowledge, insights, or opinions on product management topics. You can also speak at events, webinars, or podcasts, where you can share your stories, experiences, or lessons learned as a product leader. You can also create or contribute to products, projects, or initiatives that solve real problems, add value, or make an impact in your field.

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Manoj Suryadevara

Staff Product Manager @ Walmart Data Ventures
(已编辑)
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Contributing to various platforms by being a thought leader and an influencer can help showcase the individual's capability outside of work. Doing so also provides organic reach to media/people, which isn't easy when you operate inside an organization and the outside world can't uncover your value otherwise.

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6 Be open and curious

Finally, you should always be open and curious to learn from others and explore new opportunities. Networking is not only about what you can get, but also what you can give and how you can grow as a product leader. You should always be willing to listen, ask questions, give feedback, and share your ideas with others. You should also be open to new perspectives, challenges, and collaborations that can help you improve your skills, expand your horizons, or advance your career. Networking is a journey, not a destination, and you never know who you might meet or what you might discover along the way.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a strong professional network as a product leader?

1

2

3

4

5

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7

1 Identify your goals

2 Research and connect

3 Nurture your relationships

4 Expand your network

5 Showcase your value

6 Be open and curious

7 Here’s what else to consider

Product Management

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How can you build a strong professional network as a product leader?

1

2

3

4

5

6

7

1 Identify your goals

2 Research and connect

3 Nurture your relationships

4 Expand your network

5 Showcase your value

6 Be open and curious

7 Here’s what else to consider

Product Management

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