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How can you build a strong online reputation for presentation skills?

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Presentation skills are essential for any professional who wants to communicate effectively, persuade others, and showcase their expertise. But how can you demonstrate your presentation skills online, especially when you have limited opportunities to present in person? In this article, you will learn how to build a strong online reputation for presentation skills by following six practical steps.

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1 Choose your niche

The first step is to choose a niche that reflects your passion, knowledge, and experience. Your niche should be specific enough to attract a target audience, but broad enough to offer room for growth and variety. For example, if you are a marketing expert, you could choose a niche such as digital marketing, content marketing, or social media marketing. Choosing a niche will help you focus your content, establish your authority, and differentiate yourself from other presenters.

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Beth Tyson ??

Childhood Trauma Consultant, 60K+ LinkedIn Followers, Author, Curriculum Developer, Facilitator, and Public Speaker. SME for Children’s Media, CASA Volunteer, & Co-Chair of the PA Child Abuse Prevention Team
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Give before you expect to receive, and then give some more. Give free content, free knowledge, free webinars, free books, free interviews, whatever your ideal clients want or need. You might be afraid that if you give away too much nobody will need you, but the opposite is true. When you serve your community, you build trust, and naturally, they will want to work with you. All meaningful relationships are built on trust, and it isn't fun to work with people who don't trust you.

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Shin Chze

Communication Skills Trainer | Global E-learning Instructor | Ex-Engineer+Marketing+HR @ Intel & Lattice
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It is weird for people to assume that online presentation is all about speaking fluently in front of the camera while maintaining great eye contact. Depending on your target audience, great slide design, clear audio setup and proper framing using the right editing and streaming software count too.

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Myisha Jones CEO, CPRP, CTRS

New Horizons Concierge Firm. Recreation Therapy Consultants, B2B Staffing Solutions, Athleisure Lifestyle, Sports & Arts, Events, Hospitality & Tourism. Integrative Health Experts. Quantifying Happiness, & Satisfaction.
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Not being superficial but the visuals and content dense sound bites that have a consistent theme and tone over a long period of time. Reason being that online the 2-d images are amplified and the brain will naturally put more weight on the visuals ( the aesthetic and delivery over the script). A clean neat appearance with great enunciation and poise is half the work.

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2 Create a personal brand

The second step is to create a personal brand that showcases your personality, values, and style. Your personal brand is more than just a logo or a slogan; it is the way you present yourself online and offline. To create a personal brand, you need to define your mission, vision, and goals, as well as your tone, voice, and visual identity. You also need to craft a compelling bio that summarizes your background, skills, and achievements. Your personal brand should be consistent across all your online platforms and channels.

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Lorraine K. Lee

Pre-order Unforgettable Presence (#1 Amazon bestseller) | Helping high-potential leaders go from overlooked to unforgettable | Corporate Keynote Speaker | Instructor at LinkedIn Learning, Stanford | Prev. LinkedIn, Prezi
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To become known for something, you can't just be good at it. It's important to showcase your skillset through your personal brand. That can show up in a number of ways: ?? Sharing your expertise in the presentation space through LinkedIn posts ?? Commenting on LinkedIn posts about presentations ?? Promoting events where you're speaking ?? Showcasing your expertise through certificates on your LinkedIn profile

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3 Share valuable content

The third step is to share valuable content that demonstrates your presentation skills and provides useful information to your audience. You can share content in various formats, such as blog posts, podcasts, videos, webinars, or ebooks. The key is to choose the format that suits your topic, audience, and style, and to deliver it with clarity, confidence, and charisma. You should also optimize your content for SEO, use catchy titles and headlines, and include relevant keywords and hashtags.

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Spencer Waldron

Public Speaking Coach | LinkedIn Learning Instructor | Presentation Skills Expert | Ex-Prezi | Founder of Cenrox.com - Public Speaking and Presentation Skills Platform
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Tell stories your audience needs to hear, not stories you want to tell. If you want to be great then focus on helping people be more successful. What can you share with people that truly helps people do something different and better next week. Its about your audience not you.

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4 Engage with your community

The fourth step is to engage with your community and build relationships with your followers, peers, and influencers. You can engage with your community by responding to comments and messages, asking for feedback and suggestions, joining online groups and forums, and participating in online events and discussions. You should also acknowledge and appreciate your supporters, collaborators, and mentors, and give credit where credit is due. Engaging with your community will help you increase your visibility, credibility, and trust.

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5 Showcase your portfolio

The fifth step is to showcase your portfolio and highlight your best work and achievements. Your portfolio should include examples of your presentations, testimonials from your clients or audience, awards or recognitions you have received, and any media coverage or publications you have been featured in. You should also update your portfolio regularly and showcase your latest work and achievements. Your portfolio should be easy to access and navigate, and you should link it to your online platforms and channels.

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6 Keep learning and improving

The sixth and final step is to keep learning and improving your presentation skills and knowledge. You can learn and improve by taking online courses, reading books and blogs, watching TED talks and other presentations, and following industry trends and best practices. You should also seek feedback and constructive criticism from your audience, peers, and mentors, and use it to refine your content, delivery, and style. You should also embrace challenges and opportunities to present online and offline, and learn from your successes and failures.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a strong online reputation for presentation skills?

1

2

3

4

5

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7

1 Choose your niche

2 Create a personal brand

3 Share valuable content

4 Engage with your community

5 Showcase your portfolio

6 Keep learning and improving

7 Here’s what else to consider

Presentation Skills

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How can you build a strong online reputation for presentation skills?

1

2

3

4

5

6

7

1 Choose your niche

2 Create a personal brand

3 Share valuable content

4 Engage with your community

5 Showcase your portfolio

6 Keep learning and improving

7 Here’s what else to consider

Presentation Skills

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