How can you build a strong network as a freelancer?

1 Identify your ideal contacts

Before you start reaching out to people, you need to have a clear idea of who you want to connect with and why. Think about your niche, your target market, your skills, and your aspirations. Who are the people who can help you learn, improve, and succeed in your field? Who are the people who can benefit from your services or products? Who are the people who share your values and vision? Make a list of the types of contacts you want to build relationships with, such as potential clients, peers, influencers, experts, or mentors.

2 Use multiple channels

Once you have your list of ideal contacts, you need to find the best ways to reach them. There are many channels you can use to network as a freelancer, such as social media, online platforms, events, email, or phone. Each channel has its own advantages and disadvantages, so you need to choose the ones that suit your style, goals, and audience. For example, social media can help you showcase your work, join relevant communities, and start conversations. Online platforms can help you showcase your skills, find projects, and get feedback. Events can help you meet people face-to-face, exchange ideas, and build trust. Email or phone can help you follow up, stay in touch, and pitch your services.

3 Provide value

Networking is not just about asking for favors or selling your services. It's about building genuine and mutually beneficial relationships. To do that, you need to provide value to your contacts. Value can mean different things to different people, but some examples are: sharing useful information, resources, or insights; offering feedback, advice, or support; introducing them to other relevant contacts; endorsing their work or skills; or sending referrals or leads. Providing value shows that you care about your contacts, that you have something to offer, and that you are trustworthy and reliable.

4 Be consistent

Networking is not a one-time activity. It's a long-term process that requires consistency and commitment. You need to maintain regular contact with your network, not just when you need something from them. You can do that by following up, checking in, updating them on your progress, or sending greetings or appreciation. You also need to keep expanding your network by finding new contacts, joining new groups, or attending new events. Consistency helps you stay on top of mind, build rapport, and strengthen your reputation.

5 Be yourself

Finally, the most important tip for networking as a freelancer is to be yourself. Don't try to impress people with false claims, exaggerated achievements, or fake compliments. Don't be afraid to show your personality, your passion, and your values. Don't be shy to ask for help, feedback, or advice. Be authentic, respectful, and curious. People will appreciate your honesty, sincerity, and enthusiasm. They will be more likely to connect with you, remember you, and recommend you.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?