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How can you build a strong client relationship remotely?

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How can you build a strong client relationship remotely? This is a question that many medical sales professionals face in the current situation, where face-to-face meetings are limited or impossible. Remote selling requires a different set of skills and strategies than traditional selling, but it also offers some opportunities to connect with your clients in new and meaningful ways. In this article, we will share some tips on how to establish trust, rapport, and value with your clients from a distance.

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Raji Succar

Empowering Organizations with Cutting-Edge Solutions|Global Strategic Partnerships|Driving Innovative thinking &…
Ability Jacob, MBA

Business Developer & Sales/ Marketing Specialist | I Help Businesses to Make Massive Sales | A Creative Content Writer…

1 Know your client

The first step to building a strong client relationship remotely is to know your client well. This means understanding their needs, challenges, goals, preferences, and personality. You can gather this information by doing some research, asking open-ended questions, listening actively, and taking notes. Knowing your client will help you tailor your communication style, your product presentation, and your follow-up actions to their specific situation and expectations.

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Ability Jacob, MBA

Business Developer & Sales/ Marketing Specialist | I Help Businesses to Make Massive Sales | A Creative Content Writer on How to Sell | Book a Session with me to GROW your BUSINESS | MBA Student at Anna University, India
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Relationship building should be part of human life. Knowing your clients will help you to connect with them well. For you to be effective in relationship building, you should know your client's personality, their likes and dislikes. Try to know what makes them happy, and what turns them off, this is called emotional intelligence. This will help you to connect well with them. Truly, the first to build a relationship with your clients is by knowing them.

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2 Communicate effectively

The second step to building a strong client relationship remotely is to communicate effectively. This means choosing the right channel, frequency, and tone for your messages. You should use a mix of phone calls, emails, video calls, and other tools to stay in touch with your client, depending on their availability and preference. You should also communicate clearly, concisely, and respectfully, avoiding jargon, slang, or ambiguity. You should also show empathy, enthusiasm, and professionalism, using positive language, humor, and compliments when appropriate.

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Raji Succar

Empowering Organizations with Cutting-Edge Solutions|Global Strategic Partnerships|Driving Innovative thinking & Initiatives|Exceptional at high-end client servicing|BDM @ NAKIVO
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Transparent communication should be prioritized. Punctuality is a must . And taking the fact that it's a remote engagement I'd definitely leverage virtual collaboration tools to demonstrate expertise and commitment to their success. And most important part and comes under customer support is to regularly seek feedback and offer support.by achieving the above,you will be offering a high end client servicing!

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Ability Jacob, MBA

Business Developer & Sales/ Marketing Specialist | I Help Businesses to Make Massive Sales | A Creative Content Writer on How to Sell | Book a Session with me to GROW your BUSINESS | MBA Student at Anna University, India
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The second way to build a relationship with a client remotely after knowing them is by Strategic Communication. Consistently reach out to your clients. To me, Communication is the bedrock of business, without communication, no one will know what you sell to buy from you. Knowing your client will help you to know when to call them, and the means of communication to engage.

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3 Deliver value

The third step to building a strong client relationship remotely is to deliver value. This means providing your client with relevant, useful, and timely information, solutions, and support. You should demonstrate how your product or service can solve their problems, meet their needs, and help them achieve their goals. You should also share valuable insights, tips, resources, and testimonials that can educate, inform, or inspire your client. You should also offer assistance, feedback, and guidance whenever needed, and show appreciation for their business and loyalty.

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Ability Jacob, MBA

Business Developer & Sales/ Marketing Specialist | I Help Businesses to Make Massive Sales | A Creative Content Writer on How to Sell | Book a Session with me to GROW your BUSINESS | MBA Student at Anna University, India
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Everyone loves value, the great way to get into the heart of your client is by being valuable. If you want to be relevant in their lives, consistently dish out valuable content to them Try this, it works As a medical marketer, I consistently update my clients with trends in the industry. Just be valuable. If you're valuable, you won't be ignored.

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4 Personalize your approach

The fourth step to building a strong client relationship remotely is to personalize your approach. This means showing your client that you care about them as an individual, not just as a customer. You should use their name, remember their details, and acknowledge their milestones. You should also customize your product or service to their specific preferences, needs, and feedback. You should also surprise and delight them with unexpected gestures, such as sending a thank-you note, a gift card, or a referral.

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Ability Jacob, MBA

Business Developer & Sales/ Marketing Specialist | I Help Businesses to Make Massive Sales | A Creative Content Writer on How to Sell | Book a Session with me to GROW your BUSINESS | MBA Student at Anna University, India
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Sending thank you notes is a great way to tell your clients you care about them. I do this a lot I'm about to do it now. Reach out to them with a personalized message, and stop sending messages with "you guys, good morning all, all of you" They love to know that you're talking to them alone with generic messages

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5 Seek feedback

The fifth step to building a strong client relationship remotely is to seek feedback. This means asking your client for their opinions, suggestions, and concerns about your product, service, and performance. You should use surveys, polls, reviews, or direct questions to collect feedback from your client, and thank them for their input. You should also analyze the feedback, identify areas of improvement, and implement changes accordingly. You should also follow up with your client to show them that you have listened and acted on their feedback.

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Ability Jacob, MBA

Business Developer & Sales/ Marketing Specialist | I Help Businesses to Make Massive Sales | A Creative Content Writer on How to Sell | Book a Session with me to GROW your BUSINESS | MBA Student at Anna University, India
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People love their opinions to be heard if you want to be so dear to them, seek their opinion in almost everything. It makes them feel relevant and ready to say it all.

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6 Nurture the relationship

The sixth and final step to building a strong client relationship remotely is to nurture the relationship. This means maintaining regular contact, providing ongoing value, and creating opportunities for further engagement. You should check in with your client periodically, update them on new features, offers, or events, and invite them to join webinars, podcasts, or newsletters. You should also ask for referrals, testimonials, or case studies, and reward them for their advocacy. You should also celebrate their successes, congratulate them on their achievements, and wish them well on their occasions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a strong client relationship remotely?

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1 Know your client

2 Communicate effectively

3 Deliver value

4 Personalize your approach

5 Seek feedback

6 Nurture the relationship

7 Here’s what else to consider

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