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How can you build strong business relationships through effective communication?

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Effective communication is essential for building strong business relationships with your stakeholders, whether they are internal or external, senior or junior, or from different backgrounds and cultures. Communication is not only about conveying information, but also about understanding needs, expectations, emotions, and perspectives. In this article, you will learn some practical tips on how to communicate effectively with your stakeholders and foster trust, collaboration, and mutual respect.

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1 Know your audience

Before you communicate with your stakeholders, you need to know who they are, what they care about, what their goals and challenges are, and how they prefer to communicate. You can use various tools and techniques, such as stakeholder analysis, stakeholder mapping, or stakeholder interviews, to identify and prioritize your stakeholders and their interests. You can also research their backgrounds, roles, and responsibilities, and tailor your messages and methods accordingly. For example, you might use different language, tone, and format when communicating with a technical expert, a senior executive, or a customer.

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Jyoti Singh

Dy. CHRO@ Hero MotoCorp | EX-Honda Cars India Ltd, Birlasoft, HCL
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It’s important to package communication in the format it is understandable & relatable. With multicultural , multichannel communication, the audience remains at the far end. Bringing them closure to the purpose, engaging them with intent & expectations is important. Many times usage of jargons & lingos take away the intended purpose, using easy to understand words, used cases, where audiences feel connected & appreciate the expectations from them, how their participation/Action contribute to the larger purpose. Having some analysis on the audience demographics & their expectations helps in creating win.

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2 Listen actively

Listening is a key skill for effective communication, as it shows that you are interested, respectful, and open-minded. Listening actively means paying attention to what your stakeholders are saying, as well as their body language, tone, and emotions. It also means asking relevant and clarifying questions, summarizing and paraphrasing what you heard, and giving feedback and confirmation. By listening actively, you can build rapport, understand your stakeholders' needs and concerns, and avoid misunderstandings and conflicts.

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3 Be clear and concise

When you communicate with your stakeholders, you need to be clear and concise about your purpose, objectives, and expectations. You need to use simple and direct language, avoid jargon and ambiguity, and provide relevant and accurate information. You also need to structure your communication logically, use appropriate headings, bullet points, and visuals, and highlight the key points and actions. By being clear and concise, you can ensure that your stakeholders understand your message, remember it, and act on it.

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Francesco Redolfi

Strategic Coaching and Consulting to turn your vision into results
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When you communicate a message, start from the main point/ conclusion your stakeholders are interested in. Then, let them ask you questions to ensure you focus on the arguments and details they are more interested in. Most people start by explaining their reasoning, instead of the conclusion, hence they make their message more complex and harder to absorb

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4 Be respectful and empathetic

Respect and empathy are essential for building strong business relationships, as they show that you value your stakeholders as individuals and appreciate their perspectives and feelings. Respect and empathy mean being polite, courteous, and professional, using positive and inclusive language, acknowledging and appreciating your stakeholders' contributions and feedback, and apologizing and taking responsibility when needed. They also mean being sensitive and adaptable to your stakeholders' cultural and personal differences, such as communication styles, preferences, and norms. By being respectful and empathetic, you can create a positive and supportive communication climate, and foster trust and loyalty.

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Linea Johnson, MHL

Mental Health Lived Experience Advisor | Speaker | Author | Advocate
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“Being sensitive and adaptable to your stakeholders' cultural and personal differences, such as communication styles, preferences, and norms.” This may be one of the most important skills in effective communication. Understand that not everyone communicates the same way, and many people can’t communicate well if they don’t feel heard, respected, safe, and valued. Not to mention the added complexity when people are not speaking in a native language, are communicating with accommodations or accessibility needs, or are in spaces where they don’t feel empowered. Take that extra time to let them say what they need to say then clarify to ensure you are truly honoring their key points, goals, and meaning.

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5 Be consistent and transparent

Consistency and transparency are crucial for effective communication, as they demonstrate that you are reliable, honest, and accountable. Consistency and transparency mean communicating regularly and frequently with your stakeholders, keeping them informed and updated on the progress and status of your projects, initiatives, or issues, and sharing relevant and timely information and data. They also mean aligning your words and actions, following through on your commitments and promises, and addressing any problems or challenges openly and proactively. By being consistent and transparent, you can establish credibility, reduce uncertainty and confusion, and enhance collaboration and cooperation.

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6 Seek feedback and improvement

Feedback and improvement are important for effective communication, as they indicate that you are willing to learn, grow, and improve. Feedback and improvement mean soliciting and receiving constructive feedback from your stakeholders, as well as giving feedback to them, on the quality and effectiveness of your communication. They also mean reflecting on your communication strengths and weaknesses, identifying areas for improvement, and taking action to enhance your communication skills and practices. By seeking feedback and improvement, you can measure your communication performance, identify and address any gaps or issues, and achieve better communication outcomes.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build strong business relationships through effective communication?

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3

4

5

6

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1 Know your audience

2 Listen actively

3 Be clear and concise

4 Be respectful and empathetic

5 Be consistent and transparent

6 Seek feedback and improvement

7 Here’s what else to consider

Senior Stakeholder Management

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How can you build strong business relationships through effective communication?

1

2

3

4

5

6

7

1 Know your audience

2 Listen actively

3 Be clear and concise

4 Be respectful and empathetic

5 Be consistent and transparent

6 Seek feedback and improvement

7 Here’s what else to consider

Senior Stakeholder Management

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