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How can you build a strong business network?

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Building a strong business network is not only beneficial for your career, but also for your personal and professional growth. A business network can help you access new opportunities, learn from others, gain referrals, and create lasting relationships. However, building a network requires more than just exchanging business cards or adding contacts on LinkedIn. It takes time, effort, and strategy to cultivate meaningful connections. Here are some tips on how to build a strong business network.

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1 Identify your goals

Before you start networking, you need to have a clear idea of what you want to achieve. Do you want to find a mentor, a partner, a client, or a friend? Do you want to learn a new skill, explore a new industry, or get feedback on your work? Having specific and realistic goals will help you focus your networking efforts and find the right people to connect with.

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Jake Rodriguez

Clinical Healthcare Leader | Strategic Planning, Process Optimization, and Team Leadership | Driving Team Excellence to Maximize Allied Health Professionals' Satisfaction
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The old saying thrown around in the entrepreneur community that "your network is your net worth" feels light dancing off the tongue to say, but the truth one can extract from this holds deep weight in your overall success. You must clearly identify what you want to accomplish. One strategy that has been successful for our senior team is to start with the end goal in mind. Picture exactly what success looks like to you. This could be revenue, products available, a favorable work schedule, etc. Then reverse engineer the process of how you will get there until you trace all the way back to where you are now. Find the gaps and areas you might get stuck, and add key figures who will help you at those barrier points of your success plan.

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2 Research your target audience

Once you have your goals in mind, you need to do some research on who can help you reach them. Who are the key players, influencers, experts, or peers in your field or industry? Where do they hang out, online or offline? What are their interests, challenges, or needs? By doing some homework, you can identify potential contacts, tailor your messages, and prepare relevant questions.

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Jake Rodriguez

Clinical Healthcare Leader | Strategic Planning, Process Optimization, and Team Leadership | Driving Team Excellence to Maximize Allied Health Professionals' Satisfaction
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As my dear friend Sean Cannell says, "The creator who understands the viewer best, wins". Outside of content creation and media production, this idea transcends any industry, whether you are in B2B or B2C. Intimately knowing your customer avatar and what their pain points are, what they want to achieve, what success looks like for them, will serve as an invaluable guide for your business development and operations planning. It will also serve to prevent you from catching the "FOMO" virus of straying away from your core values and principles just to offer a product or service that is trendy in other industries or among your competitors.

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3 Reach out and follow up

The next step is to initiate contact with your target audience. You can use various channels, such as email, social media, phone, or events, to introduce yourself and express your interest. However, you need to be respectful, polite, and concise. Avoid spamming, pitching, or asking for favors right away. Instead, focus on building rapport, offering value, and showing genuine curiosity. After the initial contact, you need to follow up regularly and keep the conversation going. You can send updates, share resources, ask for advice, or invite them to meet.

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4 Nurture your relationships

Building a strong business network is not a one-time event, but a long-term process. You need to nurture your relationships with your contacts by staying in touch, providing support, giving feedback, and showing appreciation. You also need to be trustworthy, reliable, and respectful. Remember that networking is a two-way street, so you need to give as much as you take. You can also expand your network by asking for introductions, referrals, or recommendations from your existing contacts.

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5 Maintain your network

Finally, you need to maintain your network by keeping track of your contacts, updating your information, and evaluating your results. You can use tools, such as spreadsheets, CRM systems, or apps, to organize your contacts and record your interactions. You can also use social media, newsletters, or blogs to share your achievements, insights, or challenges. Moreover, you need to measure your networking success by reviewing your goals, assessing your progress, and identifying areas for improvement .

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jake Rodriguez

Clinical Healthcare Leader | Strategic Planning, Process Optimization, and Team Leadership | Driving Team Excellence to Maximize Allied Health Professionals' Satisfaction
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The best advice I can give comes from a "Mr. Rogers" mindset that everyone you come across can add value, teach you something, or lead you to new growth in your own development that ultimately will improve your business operations and effectiveness as a leader. Your network is a garden that must be worked, nurtured, allowed time for growth, occasionally pruned and weeded, but the ultimate goal is to have everyone and everything in it blossom to its full potential and take pride in knowing that you played a part in not just your own flowering, but everyone else's.

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How can you build a strong business network?

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2

3

4

5

6

1 Identify your goals

2 Research your target audience

3 Reach out and follow up

4 Nurture your relationships

5 Maintain your network

6 Here’s what else to consider

Business Operations

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How can you build a strong business network?

1

2

3

4

5

6

1 Identify your goals

2 Research your target audience

3 Reach out and follow up

4 Nurture your relationships

5 Maintain your network

6 Here’s what else to consider

Business Operations

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