How can you build a strong brand as a consultant?

Share genuine expertise based upon in-depth experience. Share it without expectation of rewards. If your expertise helps people, they will spread the word of your expertise to others. Click-bait, "podding", videos, self-promotion are all indications that genuine expertise is lacking.

Personal experience, 'been there done that', but also great affinity for the topic and for people and organizations are important. Many clients don't necessarily want to be told what to do, but they want someone who can help guide and support within the given context. The prompt is right about establishing credibility. I've worked with hundreds of leaders and professionals at various stages of their career, but my experience in working in international settings and within and across cultures is a unique identifier that is an add-on and very attractive for my international clientele. This is certainly a valued differentiator from other coaches.

Your brand story will speak to your "why," filtering into your values and mission statement. Here are a few thought-starters: Why did you get started in this space? Why is bringing your product/service/offering important to you? What are the drivers and motivations that keep you going when challenges arise in your line of work? What do you have that people/the world needs? On the flip side, consider: How your target audience benefits from your product/service/offering? What is unique about it? What distinguishes it from the competition? What problem is this solving for your ideal customer/audience? Remember that your message/story will need to be tailored to each platform and medium that you use.

The idea of having an online presence can be overwhelming. Your product, services, and messaging will evolve over time, so it's best to start simple and update/optimize as you grow. Just because there a million of platforms to post on, doesn't mean that you have to be on every one. Find the spaces where you enjoy posting and engaging, that also allow with you to be exposed to and connect with your target audience.

I find that value is determined by my client, so we establish early on what 'good' looks like. We identify the pain points and create an agenda that will address these. One thing I'm known for is follow up and getting commitment to an action. I'll help my clients formulate this, or get to the heart of the issue. But we both know it when we've hit on the thing that will make the difference and gets from idea to action! That's where I help to guide them to the next step and offer support and challenge. The value and quality is in the individual, personal moments, that generate movement and progress for that person, and nobody else.

It is imperative that you are continuously seeking out people, places and opportunities that you can learn from, that will push you to grow past your comfort zone. Join like-minded communities and groups for support, work with a Coach for 1-1 individualized or group guidance, or seek out additional training and certification programs. You will never regret investing in yourself. The more you grow as an individual, the more you are able to show up for your clients.

Consistent authenticity comes from knowledge of your values and beliefs, and from ongoing practice. It comes from years of experience and trial and error not as a coach, but in the trenches. Early career coaches are less able to specialize with a strong profile and brand voice because they haven't had the chance to develop and hone it. That's not an indictment, it's a matter of fact; time can't be accelerated. But it comes with experience and staying the course.

I’ve found that focusing on your story is vital in creating your brand because your story can echo with people who are seeking guidance.

The two most important things in building a personal brand. 1\Sustainability. 2\Provide valuable content. Initially, consultants must provide training courses to qualify employees, free of charge, in order to polish themselves. Digital presence is very important.

Building a strong brand as a consultant involves showcasing your expertise, establishing a distinct identity, and cultivating a positive reputation. Clearly define your niche and unique value proposition. Develop a professional online presence through a well-crafted website and active participation in relevant social media platforms. Consistently deliver high-quality work and seek client testimonials to build credibility. Network strategically to expand your reach and visibility in your industry. Effective branding relies on a combination of expertise, consistent communication, and a focus on providing exceptional value to clients.