How can you build resilience in brand strategy after a rejection?

Life is full of rejections, but so does it for the best of us. We can think back on that rejection and consider possible reasons for it. Scanning through different aspects of our brand strategy and looking out where we should improvise can be a good step. Also, we can seek feedback to understand what they were looking for that our strategy failed to meet. The next big thing we can do is to make these rejections our stepping stone towards the revision of our brand tactics. We can think about ways of connecting with our target audience by engaging new ideas, creative concepts, or even channels. After all, we can’t let failure crush our hopes of success in life. Each rejection provides an opportunity for development and advancement.

Rejection can be emotionally painful, however if you know who you are and the value you deliver, you have the resilience to bounce back. Keep a growth mindset, seek feedback, and understand that you are not for everyone. Continue on the journey of personal development but remain authentic and true to yourself and your brand. Being rejected does not mean something is wrong with you, it simply means that was not the opportunity for you at that moment.

Rejections and seeming failures are ways to keep us reminded that we are humans. In such times, we should learn to blow off the steam by engaging in little rewinding activities. It could be something that may not relate to that current task, such as cinema visits and the likes. The aim is to just create an atmosphere where the sense of disappointment becomes nearly inactive.

Due to organizational politics, me and my team were sidelined for a major initiative one of our large client was planning. Despite that me and my team soldiered on, burning the midnight oil to develop an edgy campaign. which our agency management rejected as being too bold to present to the client. They took another campaign which the client laughed at calling it, "Typical 'the largest agency in the world at that time' stuff" Then one day the client visited our office on some other work and me and my team quietly showed the client our sidelined work. The client was stunned and immediately bought the campaign! When you fail at first, believe in yourself and then try, try, try and you will succeed!

Quando de uma rejei??o, o mais importante é entender onde está o foco dela. A partir disso, tendo resiliência para digerir e corrigir, você seguirá em frente ainda melhor, como pessoa e como profissional.

In our journey of personal and professional development, seeking constructive feedback plays a pivotal role — keeping an open mind. This explores the power of constructive criticism as a tool for growth. By embracing feedback, we not only gain valuable insights into our strengths and areas for improvement but also foster a culture of continuous learning - challenge yourself and keep yourself accountable.

Learn from Rejection: Treat rejection as an opportunity to learn. Analyze feedback, understand the reasons for rejection, and identify areas for improvement. Use rejection as a chance to refine and strengthen your brand strategy. Adopt a culture of continuous improvement. Regularly evaluate your brand strategy, seek opportunities for enhancement, and stay informed about industry trends.

A crítica pela crítica n?o acrescenta nada, é apenas inveja. A crítica construtiva n?o é crítica é feedback positivo e como tal deve ser absorvido por completo.

Rejections may depict different things to many people, but it simply points out the fact there's room to be 1% better. If things didn't work out as expected, ask why from knowledgeable individuals among your audience who would give you constructive feedback. Be open and have a heart to learn more. That's a step to getting better in your strategy.

Understand that building a successful brand takes time. Rejections are part of the journey, and short-term setbacks do not define long-term success. Focus on the bigger picture and remain committed to your brand vision.Identify and leverage the strengths of your brand. Highlighting what makes your brand unique can help you stand out in the competitive landscape.

Refining your brand strategy is essential for staying relevant and resonating with your target audience. It allows you to adapt to changing market, consumer preferences, competitive markets and competition. By reassessing and optimizing your brand strategy, you can ensure alignment with your business goals, enhance brand perception, and maintain a strong competitive edge. Regular check-ins helps your brand stay authentic, adaptable, and better positioned to connect target market and audience. Keeping it fresh is key. Today’s consumers are more educated about brands they want to invest in.

Quando o medo da mudan?a é maior do que a vontade e/ou necessidade de mudar, você vai parar de evoluir. Lembre-se, para come?ar algo é importante o comprometimento, mas para concluir algo é fundamental a consistência.

As a client to fabulous agencies, I have rejected initial brand strategies more than accepted them. Not out of malice but because getting it right the first time is like a lightning strike. So step back, reflect on the feedback and ask questions for clarity. Brand stewardship is a privilege so keep the bar high. Is your strategy truly on brief? Will it light up the eyes of your consumers? Will it inspire greatness from your creatives? Will it grow the brand? These are not easy to accomplish. brush yourself off and keep striving for excellence. It’s there if you don’t give up. PS. On occasion, the Agency pushed back on me bc they so strongly believed in the strategy. A great client will listen and may adjust their opinion.

The feedback gotten from your audience will help you review your brand strategy to see where adjustments are needed. Through constructive feedback, areas for improvements are identified and solutions can now be made to nip those stated problems right in the bud. Thanks to an audience who truly love and appreciate you, and also those who may not (for some strange reason)!

Reconnecting with your purpose, both personally and in business, is crucial for many reasons. On a personal level, it provides a focus with direction, fulfillment, and motivation. Understanding your core values and aspirations helps guide life choices and decisions . For business, a clear sense of purpose aligns teams, fosters a positive company culture, and enhances brand identity. It serves as a foundation for strategic planning, decision-making, and building meaningful connections with customers. Both is a road map for your success both for personal and business.

Seus propósitos, sejam eles pessoais e/ou profissionais, s?o a dire??o, a motiva??o, a própria pavimenta??o da estrada a ser percorrida.

Facing rejection is proof that growth is taking place. It means your name is known. It means you're getting more eyes. It means you can get better. Embrace the process and reconnect with your goals. It's just a matter of time!

Sin duda alguna, para mí, habrá que vivir esas emociones y aceptarlas para después analizar todos los motivos o causas, en la medida de lo posible, que nos han llevado a tal situación. Hecho este trabajo no queda otra que ponernos en marcha nuevamente con las respuestas obtenidas, ya que basándote en ellas tendrás una idea más precisa hacia dónde encaminarte nuevamente y probar hasta obtener el resultado con una buena planificación y estrategia. En cualquier caso, dar una vuelta al feedback, sea negativo o positivo, nunca está de más, a mí me ayuda a posicionarme de alguna manera.

Uma rejei??o, nada mais é do que a comprova??o de que você tentou, a grande maioria se mantém inerte. Siga em movimentando e lembre-se, nunca será sorte, pois a sorte nada mais é do que o encontro da(s) oportunidade(s) com as suas competências.

After making the necessary improvements and corrections, give it another shot! The third time may not be the charm, but you're definitely getting there. How exactly can you tell if you're getting better? There's one way; TRY ONCE MORE!

Rejections sting, however harnessing their lessons propels brand strategists towards resilience. It is important to not characterize rejections as failures, but feedback. Feedback nurtures growth.

First, a rejection is the fault of the brand, not the engager. Second, a rejection is a request for more information, a flinty signal that there is a lack of clarity and or purpose to enhance an experience by the engager. Clarity is sometimes a casualty… causing a brands promise to be rejected. Be very clear, be precise, be relevant to be a formidable brand in demand.

Tell more stories. It's hard to shut down great storytellers. And LinkedIn wants me to tell this in 125 characters minimum, so now I think I can post this.