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How can you build relationships with potential speakers or trainers in your education program?

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If you run an education program, you know how important it is to have qualified and engaging speakers or trainers who can deliver value to your audience. But how do you find and connect with these experts, and how do you maintain a long-term professional relationship with them? In this article, we will share some tips on how to build relationships with potential speakers or trainers in your education program.

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1 Identify your goals and needs

Before you reach out to any potential speaker or trainer, you need to have a clear idea of what you want to achieve with your education program and what kind of topics, skills, or knowledge you want to cover. This will help you narrow down your search and target the right people who can match your goals and needs. You can use online platforms, social media, podcasts, blogs, or referrals to find potential speakers or trainers who are experts in your field or niche.

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Mindibeth Wynne

FF/EMT; Search and Rescue Team Mamber; Crisis Intervention Specialist; Public Speaker and Educator; Homesteader and Poultry Farmer
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Before offering, make sure what you have tonoffernis appropriate. Identify the level of audience that the presenter or speaker normally addresses. It serves little purpose for a trainer to teach skills that are outside of the scope of practice of the audience.

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2 Initiate contact and show interest

Once you have a list of potential speakers or trainers, you need to initiate contact and show interest in their work. You can send them a personalized email, a LinkedIn message, or a phone call, depending on your preference and availability. The key is to be respectful, professional, and genuine, and to explain why you are interested in working with them and how they can benefit from your education program. You can also ask them about their availability, fees, expectations, and preferences, and provide them with some information about your program, such as the audience, the format, the duration, and the objectives.

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Catherine Gallacher

Development Cons. Specialist- Business & Personal growth & change development -RESULTCOACH-Snr TRAINER & PUBLIC SPEAKER AND PSYCHOLOGICAL AMBASSADOR Snr PSYCHOTHERAPIST
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To build a relationship with me as a Senior Speaker I welcome contact that expresses knowledge of my work. DIRECTION and INTENTION are key. Direction-Subject to engage me to Talk on or Present on. I write bespoke. If you come with a clear needs based list. 1.Mode of Delivery 2.Time of event - dates for trainings 3. Budget transparecy. Budget for any cost/expenses. 4. Format preference and driver for event 5. Point of Contact for training event/logistics and also for finance agree plan payment Intention-is this an enquiry? Demonstrating interest intention to contract my services? Is there a thought out plan Budget and Commitment and has the service been authorised through your correct internal processes?

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3 Follow up and build rapport

After you initiate contact, you need to follow up and build rapport with your potential speakers or trainers. You can do this by sending them a thank-you note, a feedback request, a reminder, or a confirmation, depending on the stage of your communication. You can also use this opportunity to share some relevant resources, insights, or compliments, and to show your appreciation and enthusiasm for their work. The goal is to keep the conversation going and to establish trust and rapport with your potential speakers or trainers.

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4 Negotiate and agree on terms

Once you have built rapport and confirmed the interest of your potential speakers or trainers, you need to negotiate and agree on the terms of your collaboration. You need to discuss and finalize the details of the contract, such as the scope, the deliverables, the timeline, the payment, the cancellation policy, and the evaluation criteria. You also need to communicate clearly and transparently about your expectations, requirements, and feedback, and to address any questions or concerns that your potential speakers or trainers may have. The goal is to create a win-win situation and to ensure a smooth and successful collaboration.

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Emily Matthews

PRINCE2? Certified Project Manager in Defence Industry | Expert in Managing Contracts, Tenders & Projects | Government & Military Procurement Liaison | Business Development & Stakeholder Management
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Agreeing terms is a crucial part of a business relationship. It sets out clearly what is expected from each party and provides a base for reviewing progress in the future, and therefore feedback. Training and speaking is a professional service, so some clear goals can be set for what you expect in return for the negotiated fee. Even a clause whereby if these goals are not met may be helpful, as this could mean a reduction in the amount due if the service isn't provided as promised.

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5 Support and collaborate

After you agree on the terms, you need to support and collaborate with your potential speakers or trainers. You need to provide them with the necessary resources, guidance, and assistance that they may need to prepare and deliver their sessions. You also need to coordinate with them regularly and update them on any changes or developments that may affect your education program. You also need to involve them in your promotion and marketing efforts, such as creating social media posts, testimonials, or interviews, and to acknowledge and appreciate their contributions. The goal is to create a positive and productive working relationship and to enhance the quality and impact of your education program.

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6 Maintain and nurture

After your potential speakers or trainers have completed their sessions, you need to maintain and nurture your relationship with them. You need to thank them for their work, provide them with constructive feedback, and ask them for their opinions and suggestions. You also need to follow up with them periodically and keep them informed about the results and outcomes of your education program. You also need to look for opportunities to work with them again, to refer them to other programs or organizations, or to connect them with other experts or peers in your network. The goal is to show your gratitude and respect, and to foster a long-term professional relationship with your potential speakers or trainers.

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Mindibeth Wynne

FF/EMT; Search and Rescue Team Mamber; Crisis Intervention Specialist; Public Speaker and Educator; Homesteader and Poultry Farmer
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I always offer my contact information at the end of each session as a speaker and I highly encourage others to do the same. Build a network and if the speaker is well received invite them back again for another event or an opportunity to revisit the original topic and discuss what people gained from it.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build relationships with potential speakers or trainers in your education program?

1

2

3

4

5

6

7

1 Identify your goals and needs

2 Initiate contact and show interest

3 Follow up and build rapport

4 Negotiate and agree on terms

5 Support and collaborate

6 Maintain and nurture

7 Here’s what else to consider

Relationship Building

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How can you build relationships with potential speakers or trainers in your education program?

1

2

3

4

5

6

7

1 Identify your goals and needs

2 Initiate contact and show interest

3 Follow up and build rapport

4 Negotiate and agree on terms

5 Support and collaborate

6 Maintain and nurture

7 Here’s what else to consider

Relationship Building

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感谢您的反馈

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