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How can you build relationships with local businesses to offer guests the best recommendations?

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As a hospitality professional, you know how important it is to provide your guests with personalized and memorable experiences. One of the ways you can do that is by building relationships with local businesses and offering your guests the best recommendations for dining, shopping, entertainment, and more. But how can you establish and maintain those relationships effectively? Here are some tips to help you out.

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Amer B.

PMI-PBA, Top 1% in Business analysis. Hospitality, Services/ Real Estate. Operational Planning, Budgeting. AI…
Muhammad Tanveer

Director of Sales | Award-Winning Hotelier | Global Top 100 Leader | Top 1% Industry Voice | Luxury Hospitality…
Manuel Lic?

I help hospitality businesses to scale. ??

1 Know your guests

Before you can recommend anything to your guests, you need to understand their preferences, needs, and expectations. You can do this by asking them questions, listening to their feedback, and observing their behavior. For example, you can ask them what kind of cuisine they like, what activities they enjoy, or what they want to see in the destination. You can also use your reservation system, loyalty program, or social media to collect and analyze data about your guests and their preferences. This will help you tailor your recommendations to suit their tastes and goals.

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Amer B.

PMI-PBA, Top 1% in Business analysis. Hospitality, Services/ Real Estate. Operational Planning, Budgeting. AI. Strategic Partnerships. Tourism Opens Minds SDG's 2030.
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Building relationships with local businesses is pivotal for providing guests with the best recommendations. Actively engage with the community through personal visits, networking events, and collaborative initiatives. Explore cross-promotional opportunities and create a local business directory for guests. Foster connections through social media engagement, hosting meetups, and participating in business associations. Implement referral programs and express gratitude to strengthen relationships. By actively supporting and collaborating with local businesses, you enhance the overall guest experience and contribute to the community's vibrancy.

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Muhammad Tanveer

Director of Sales | Award-Winning Hotelier | Global Top 100 Leader | Top 1% Industry Voice | Luxury Hospitality Strategist | Thought Leadership | Driving Growth
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building strong relationships with local businesses is a valuable strategy for offering guests the best recommendations and enhancing their overall experience. Through proactive communication, collaboration, and mutual support, hotels can foster partnerships that benefit both the local community and their guests. By understanding the offerings and unique features of local businesses, hotels can provide guests with personalized recommendations that align with their preferences. Networking events, joint promotions, and co-sponsored activities can serve as effective ways to strengthen ties and create a sense of community.

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DARE OJO

Security Guard @ JA Resorts & Hotels |Occupational Safety, Health Environmental Management
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It is very vital to know your guests, because how can you offer someone something without knowing or asking from him first. You have to know how to open up a conversation with your guests

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Yogesh Sheel Kaushal

LinkedIn Top Voice II IIM Indore Alumni II Career coach II Hospitality Consultant II Driving Sales and Partnership at SUJáN II Life long learner II
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Know you Guest: This is the fundamental: Before any offering the needs, preferences and expectations of your guests. Do thorough research on consumer behaviour you can do this by so many tools example conducting surveys, taking feedback and try to find out why they behave in a strange fashion. If you know your guest your success in business is for sure.

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2 Know your local businesses

The next step is to research and get to know the local businesses in your area that offer products or services that match your guests' preferences. You can do this by visiting them personally, browsing their websites, reading online reviews, or contacting them via phone or email. You can also ask your colleagues, friends, or family for their opinions and experiences. The goal is to find out what makes each business unique, what their strengths and weaknesses are, and what their value proposition is. This will help you select the best options for your guests and explain why you recommend them.

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Manuel Lic?

I help hospitality businesses to scale. ??
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To make your guests stay special: - Take the time to visit nearby businesses yourself. - Introduce who you are and express your interest in collaboration. - Share your hotel's/bar's/restaurant's values and commitment to supporting the local community. - Offer to promote their services in exchange for reciprocal recommendations tailored just for you.

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DARE OJO

Security Guard @ JA Resorts & Hotels |Occupational Safety, Health Environmental Management
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Making research about other businesses' services and products is very good, so that you can know the best to offer your guests

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3 Build rapport and trust

Once you have identified the local businesses that you want to work with, you need to build rapport and trust with them. You can do this by introducing yourself, expressing your interest in their business, and explaining how you can benefit each other. For example, you can tell them how you can promote their business to your guests, how you can provide them with feedback and referrals, or how you can collaborate on special offers or events. You can also show your appreciation by sending them thank-you notes, gifts, or testimonials. The goal is to create a win-win situation where both parties gain value and recognition.

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DARE OJO

Security Guard @ JA Resorts & Hotels |Occupational Safety, Health Environmental Management
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Communication is so essential in our daily living, if you want to know more about something or someone, there must be a means of communication, and also you need to trust anyone you are dealing with

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4 Communicate regularly and effectively

To maintain and strengthen your relationships with local businesses, you need to communicate regularly and effectively with them. You can do this by updating them on your guests' feedback, preferences, and needs, by asking them for their input and suggestions, and by informing them of any changes or issues that may affect your cooperation. You can also use various channels of communication, such as phone calls, emails, newsletters, or social media, to stay in touch and share relevant information. The goal is to keep the lines of communication open and transparent, and to show your respect and professionalism.

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5 Evaluate and improve

The final step is to evaluate and improve your relationships with local businesses and your recommendations to your guests. You can do this by measuring and tracking the results of your cooperation, such as the number of guests who visit the businesses, the level of satisfaction they express, or the revenue they generate. You can also ask for feedback from both the guests and the businesses, and use it to identify the strengths and weaknesses of your recommendations and relationships. The goal is to learn from your successes and failures, and to make adjustments and improvements as needed.

By following these tips, you can build relationships with local businesses that will help you offer your guests the best recommendations and enhance their experiences. This will also benefit your reputation, loyalty, and profitability in the long run.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Juliane Landelle

Supporting families to build their postpartum foundations in the UAE | Founder of The ?M Journey | Hospitality Expert | LinkedIn Top Hospitality Voice
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Connect with local businesses by introducing yourself, showing genuine interest, and establishing open communication. Visit them, learn about their services, and share positive experiences to build trust. This will help you offer guests personalised and reliable recommendations.

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How can you build relationships with local businesses to offer guests the best recommendations?

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1 Know your guests

2 Know your local businesses

3 Build rapport and trust

4 Communicate regularly and effectively

5 Evaluate and improve

6 Here’s what else to consider

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