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How can you build relationships with hard-to-reach stakeholders?

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Building relationships with hard-to-reach stakeholders is a crucial skill for strategic communicators. Whether you want to influence policy, raise awareness, or mobilize support, you need to connect with people who have the power, interest, or influence to advance your goals. But how do you reach out to them when they are busy, skeptical, or indifferent? Here are some tips to help you design and deliver effective messages that can build trust, rapport, and engagement with your target audiences.

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Nakul Ghai

Linkedin Top Voice | Currently working at Linkedin | Global Communications, Content & Communities | DU | IIMC | MICA
Natalia S.

Human Resources ? Internal Communications ? HR Project Management ? Recruitment
R R F.

Multi-Disciplinary Lifelong Learning and Development Specialist

1 Identify your stakeholders

Before you craft your message, you need to know who you are talking to. Stakeholder analysis is a tool that helps you identify and prioritize the people or groups that have a stake in your issue or project. You can use criteria such as their level of interest, influence, impact, or attitude to map out your stakeholders and segment them into different categories. This will help you tailor your message to their needs, expectations, and motivations.

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2 Understand their perspectives

Once you have identified your stakeholders, you need to understand their perspectives. What are their goals, challenges, values, and beliefs? How do they perceive your issue or project? What are their sources of information and trust? How do they prefer to communicate and receive feedback? You can use methods such as interviews, surveys, focus groups, or observation to gather insights and empathy for your stakeholders. This will help you frame your message in a way that resonates with them and addresses their concerns.

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3 Establish credibility

To build relationships with hard-to-reach stakeholders, you need to establish credibility. Credibility is the perception that you are trustworthy, competent, and reliable. You can enhance your credibility by demonstrating your expertise, experience, and evidence on your issue or project. You can also use testimonials, endorsements, or referrals from other credible sources that your stakeholders respect or relate to. Moreover, you can show your credibility by being honest, transparent, and respectful in your communication.

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4 Use storytelling

Storytelling is a powerful technique to engage and persuade hard-to-reach stakeholders. Stories can capture attention, elicit emotions, and convey meaning in a memorable way. You can use stories to illustrate your vision, mission, or values, to share your successes or challenges, or to showcase the impact or benefits of your issue or project. You can also use stories to highlight the stories of your stakeholders, to show them that you understand their needs, to inspire them to take action, or to celebrate their achievements.

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Natalia S.

Human Resources ? Internal Communications ? HR Project Management ? Recruitment
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In my experience, I've found storytelling to be a game-changer when it comes to connecting with elusive stakeholders. It's not just about conveying information; it's about capturing attention, stirring emotions, and creating a lasting impact. Personally, I've used stories to paint a vivid picture of our company vision and values, making them more than just words on paper. Sharing the journey, both successes and challenges, has allowed me to showcase the real impact and benefits of the projects. It's a way of saying, "I understand you," inspiring action, and celebrating achievements together. Through this personal narrative approach, this is a way building a connection that goes beyond the surface.

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5 Build rapport

Building rapport is the process of creating a positive and harmonious relationship with your stakeholders. Rapport can foster trust, cooperation, and loyalty. You can build rapport by showing interest, appreciation, and empathy for your stakeholders. You can also use verbal and non-verbal cues such as tone, language, gestures, and eye contact to align with your stakeholders and create a sense of connection. Furthermore, you can build rapport by listening actively, asking open-ended questions, and providing constructive feedback.

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6 Follow up

Following up is the act of maintaining contact and communication with your stakeholders after your initial interaction. Following up can reinforce your message, show your commitment, and strengthen your relationship. You can follow up by sending a thank-you note, sharing relevant information or resources, providing updates or progress reports, or inviting feedback or suggestions. You can also follow up by offering support, assistance, or opportunities for collaboration or involvement.

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R R F.

Multi-Disciplinary Lifelong Learning and Development Specialist
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Remember to use various channels and media to convey your messages. In some business cultures, multiple follow ups or reminders are required even for a small event. Furthermore, some channels are preferred than others to obtain quick responses. Hence, learning by experiencing trial and error is important. In terms of follow up, once the best method is found, try to stick with it.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Nakul Ghai

Linkedin Top Voice | Currently working at Linkedin | Global Communications, Content & Communities | DU | IIMC | MICA
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In my journey navigating diverse markets, connecting with hard-to-reach stakeholders has taught me the power of personalized persistence. It's about delving into their world, leveraging existing connections, and attending industry events for meaningful face-to-face interactions. Each interaction is a brushstroke, gradually crafting a canvas of relationships grounded in trust and mutual understanding.

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Sonia D.

Communication Expert | Diverse expertise: Journalism, Content Creation, Healthcare, PR Management, Events, Emerging Tech, Startups | Passion for Impactful Messaging | @IIMC
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In my experience, I've found that thorough research is the cornerstone of connecting with hard-to-reach stakeholders. Understanding their priorities, concerns & preferences provides a solid foundation for developing personalized engagement strategies. Once armed with insights, I take the initiative to reach out through channels where they are most responsive— email, social media or even utilizing intermediaries. Persistence is crucial but it's equally important to avoid being intrusive, recognizing that building rapport is a gradual process. I've learned that adaptability & patience are paramount. Being genuinely invested in comprehending & addressing needs has proven to be the key to unlocking mutually beneficial relationships over time.

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How can you build relationships with hard-to-reach stakeholders?

1

2

3

4

5

6

7

1 Identify your stakeholders

2 Understand their perspectives

3 Establish credibility

4 Use storytelling

5 Build rapport

6 Follow up

7 Here’s what else to consider

Strategic Communications

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How can you build relationships with hard-to-reach stakeholders?

1

2

3

4

5

6

7

1 Identify your stakeholders

2 Understand their perspectives

3 Establish credibility

4 Use storytelling

5 Build rapport

6 Follow up

7 Here’s what else to consider

Strategic Communications

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感谢您的反馈

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