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How can you build rapport with a client before pitching a media project?

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Building rapport with a client before pitching a media project is crucial for establishing trust, understanding their needs and expectations, and creating a positive impression. Rapport is the feeling of connection, harmony, and mutual respect that you develop with someone through effective communication and empathy. In this article, you will learn some practical tips on how to build rapport with a client before pitching a media project.

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Sophie Taitt

Global Growth Architect | Media Consultant Advisor & Speaker | Netflix | BBC
Noemí Del Barrio

?? Chef ?? Branding gastronómico ??Marketing visual del buffet de hotel ??Formación y consultoría
Manuel Mu?oz De Arcos

CEO en Mu?oz y Pujante ?? - Pimentón, especias y desarrollos de i+d para dar sabor en industria alimentaria y…

1 Research your client

Before you approach a client, you should do some background research on their company, industry, target audience, goals, challenges, and preferences. This will help you tailor your pitch to their specific needs and interests, and show that you have done your homework. You can use online sources, such as their website, social media, reviews, and news articles, to gather relevant information. You can also ask them some open-ended questions to learn more about their vision, values, and pain points.

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Sophie Taitt

Global Growth Architect | Media Consultant Advisor & Speaker | Netflix | BBC
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It’s essential to understand the challenges your client is facing and how your work is going to help alleviate them. By aligning on their needs upfront and identifying potential solutions and opportunities together, you have a better chance of succeeding and meeting your clients’ goals, as you move towards execution.

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Manuel Mu?oz De Arcos

CEO en Mu?oz y Pujante ?? - Pimentón, especias y desarrollos de i+d para dar sabor en industria alimentaria y colectividades. Linkedin Top Voice 2024
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?Alguien te lo puede presentar? ?Recomendarte o darte información sobre el cliente? Si quieres ir rápido, el Networking es la mejor manera de llegar a un cliente sin equivocarte

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2 Be friendly and professional

When you interact with a client, you should be friendly and professional at the same time. You want to strike a balance between being warm and approachable, and being respectful and competent. You can use some small talk to break the ice and find common ground, such as hobbies, sports, or current events. You can also use their name, smile, and maintain eye contact to show interest and attention. However, you should also avoid being too casual, informal, or personal, and keep the conversation focused on the media project.

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Manuel Mu?oz De Arcos

CEO en Mu?oz y Pujante ?? - Pimentón, especias y desarrollos de i+d para dar sabor en industria alimentaria y colectividades. Linkedin Top Voice 2024
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A?adiría Un toque de humor es una buena opción, evitando entrar en temas conflictivos. No hay que olvidas Ser educado y formal.

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3 Listen actively and empathize

One of the most important skills for building rapport with a client is listening actively and empathizing with their situation. You should listen attentively to what they say, and reflect back their main points, feelings, and concerns. You should also ask clarifying questions, paraphrase, and summarize to show that you understand them. You should also empathize with their emotions, needs, and motivations, and express your support and appreciation. You should avoid interrupting, judging, or contradicting them, and acknowledge their perspective.

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Manuel Mu?oz De Arcos

CEO en Mu?oz y Pujante ?? - Pimentón, especias y desarrollos de i+d para dar sabor en industria alimentaria y colectividades. Linkedin Top Voice 2024
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Escucha el 80% de lo que hablas me parece un consejo excelente. Contradecir, no es que no se pueda hacer, pero hay que hacerlo con educación, dando tu punto de vista sin desmerecer el suyo, pero mostrando que hay otras posibilidades. Si conoces mejor que el tu producto tienes también que ser un asesor

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4 Show your expertise and value

Another key skill for building rapport with a client is showing your expertise and value as a media producer. You should demonstrate your knowledge, skills, and experience in the media field, and highlight your relevant portfolio, credentials, and achievements. You should also explain how your media project can help them solve their problems, reach their goals, and benefit their audience. You should use clear, concise, and compelling language, and avoid jargon, technical terms, or acronyms that they may not understand.

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5 Seek feedback and collaboration

The final skill for building rapport with a client is seeking feedback and collaboration on your media project. You should invite them to share their opinions, suggestions, and questions about your pitch, and listen to them with an open mind. You should also show your willingness to adapt, modify, or improve your media project according to their feedback and preferences. You should also emphasize the benefits of working together as a team, and express your enthusiasm and commitment to the project.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Noemí Del Barrio

?? Chef ?? Branding gastronómico ??Marketing visual del buffet de hotel ??Formación y consultoría
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Escucha las necesidades de tu cliente, y observa dónde está, no se trata de lo que sepas hacer tu sino de los problemas que puedes solucionar con lo que sabes A veces sin escucha y observación sólo podemos entender una parte de sus necesidades

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Rami Eyada

Senior Product Manager @ TRT World | Digital Media localization & Distribution Consultant | Global Technical Support, Digital Media Encoding Packaging & Delivery | OTT | VOD | Media Production Consultant
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First curate a portfolio that highlights your diverse skills, including sketches, mood & finalized projects. Use storytelling to convey your creative process, illustrating how you transform concepts into tangible designs. Collaborate with other creatives to demonstrate your ability to integrate your vision. Embrace technology by incorporating digital renderings or interactive presentations to showcase versatility. Consider creating a personal brand through a website or social media, sharing behind-the-scenes insights & inspirations to engage & captivate your audience. Seek opportunities to participate in exhibitions, competitions, or industry events to gain exposure & network with professionals who can appreciate your artistic journey.

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How can you build rapport with a client before pitching a media project?

1

2

3

4

5

6

1 Research your client

2 Be friendly and professional

3 Listen actively and empathize

4 Show your expertise and value

5 Seek feedback and collaboration

6 Here’s what else to consider

Media Production

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How can you build rapport with a client before pitching a media project?

1

2

3

4

5

6

1 Research your client

2 Be friendly and professional

3 Listen actively and empathize

4 Show your expertise and value

5 Seek feedback and collaboration

6 Here’s what else to consider

Media Production

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