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How can you build a portfolio as a User Experience Designer consultant?

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As a User Experience Designer (UED) consultant, you need a portfolio that showcases your skills, process, and value to potential clients. A portfolio is more than just a collection of screenshots or mockups. It's a story of how you solve problems, create solutions, and deliver results. In this article, we'll share some tips on how to build a portfolio as a UED consultant that stands out from the crowd.

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Oman Javed

?? Podcaster Host | Design & UX Strategist @ Systems | Helping SaaS and E-commerce Companies Build Products That Stick…

1 Know your audience

Before you start creating your portfolio, you need to know who you are targeting and what they are looking for. Are you aiming for a specific industry, niche, or type of project? What are the pain points, goals, and expectations of your ideal clients? How can you demonstrate that you understand their needs and can provide value? Knowing your audience will help you tailor your portfolio to their interests, preferences, and criteria.

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Oman Javed

?? Podcaster Host | Design & UX Strategist @ Systems | Helping SaaS and E-commerce Companies Build Products That Stick Through Better UI/UX Design | Creating User Experiences That Inspire and Delight
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As a product designer, crafting impactful digital experiences tailored to the unique needs of startups and tech companies. With a focus on SaaS, e-commerce, my portfolio showcases successful projects where I've elevated online shopping experiences, boosting conversion rates and user satisfaction. My design process is results-driven, emphasizing measurable impact and business value. By staying attuned to industry trends, I ensure my work not only meets but exceeds client expectations. Let's collaborate to enhance your digital presence and achieve your UX goals.

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2 Showcase your process

One of the most important aspects of a UED portfolio is to show how you work, not just what you produce. Clients want to see how you approach a problem, conduct research, generate ideas, test solutions, and iterate based on feedback. They want to see the rationale behind your design decisions and the impact of your outcomes. Therefore, you should include case studies that document your process from start to finish, highlighting the challenges, insights, and results along the way.

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Jean-Baptiste Vachon

Art Director - UX Lead - Product & Brand Designer / Associé Time For The Planet ??
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Il n'est pas nécessaire de fournir des études de cas détaillées, mais dans le cadre du design de produit avec l'expérience utilisateur (UX), il est crucial de communiquer efficacement le processus de travail. Les phases telles que la Découverte, la Recherche, l'Idéation, la Conception UX et la Conception UI doivent être clairement illustrées et commentées pour faciliter la compréhension. Bien qu'une maquette esthétiquement plaisante soit attrayante, elle ne représente pas intrinsèquement une méthodologie complète orientée produit.

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3 Focus on quality over quantity

You don't need to include every project you've ever worked on in your portfolio. In fact, you should be selective and only showcase your best and most relevant work. Quality over quantity means that you should focus on the projects that demonstrate your skills, creativity, and value in the most effective way. You should also update your portfolio regularly and remove any outdated or irrelevant work that doesn't reflect your current level or direction.

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4 Make it easy to navigate

Your portfolio should be easy to access, view, and navigate for your potential clients. You should use a clear and consistent layout, structure, and style that enhances your content and showcases your personality. You should also make sure that your portfolio is responsive, fast, and compatible with different devices and browsers. You should provide clear and concise information about yourself, your services, and your contact details. You should also make it easy for clients to find and explore your projects, using filters, categories, or tags if needed.

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5 Ask for feedback

One of the best ways to improve your portfolio is to ask for feedback from others. You can ask for feedback from your peers, mentors, or other UED professionals who can offer constructive criticism and suggestions. You can also ask for feedback from your previous or current clients who can provide testimonials, ratings, or referrals. Feedback can help you identify your strengths, weaknesses, and areas of improvement for your portfolio. It can also help you validate your value proposition and differentiate yourself from other UED consultants.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a portfolio as a User Experience Designer consultant?

1

2

3

4

5

6

1 Know your audience

2 Showcase your process

3 Focus on quality over quantity

4 Make it easy to navigate

5 Ask for feedback

6 Here’s what else to consider

User Experience Design

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How can you build a portfolio as a User Experience Designer consultant?

1

2

3

4

5

6

1 Know your audience

2 Showcase your process

3 Focus on quality over quantity

4 Make it easy to navigate

5 Ask for feedback

6 Here’s what else to consider

User Experience Design

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