How can you build a personal brand in AI?

Building a personal brand in AI involves showcasing expertise, engaging with the community, and consistently producing valuable content. Start by specializing in a niche, and gain deep knowledge in that area. Share insights through blogs, videos, or podcasts. Engage on social media and AI forums. Network at conferences and contribute to open-source projects. Seek speaking opportunities and collaborate with established professionals. Maintain a professional online presence and update your skills regularly. Consistency and authenticity are key to establishing trust and recognition in the AI community.

One thing I notice often is people writing articles, publishing content that is just very high level, introductory and made for “executives”,but they can’t write a single line of code to validate what they are taking or writing about. We live in a world full of AI experts that are unable to write a perceptron from scratch in Python. On the other hand we have several real AI experts that are too busy to write an article because their are fully committed to GitHub repositories and open source libraries and models. We need more people in the middle.

Share your story and journey - How did you get interested in AI? What challenges did you face and overcome? What are your goals and aspirations? By sharing your personal experiences, you can connect with your audience on an emotional level, inspire them, and build trust and credibility. You can also showcase your personality, values, and passion for AI. You can share your story and journey through various formats, such as blog posts, podcasts, videos, or social media posts.

My niche in AI's expanse is at the confluence of generative AI and K12 education, believing in AI's power to revolutionize learning. Generative AI fascinates me with its capacity to foster creativity and tailor education through personalized materials and exploratory environments. I concentrate on engaging educators, policymakers, and tech specialists, acting as a conduit for AI's educational adoption. My dedication is apparent in the AI products I develop, the initiatives I lead, and the community dialogues I stimulate, aiming to integrate ethical, impactful AI in K12 education.

Show practical AI applications in your industry. Let professionals see what they can achieve. I'm showing it for Grant Writing. As a result...my Competitors turned to my clients and partners. You can achieve the same, Just be as practical as possible.

“Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos LinkedIn tends to make people focus on what they want to say about them, but that's Marketing, not Personal Brand. If you focus on sharing valuable knowledge with others, and that knowledge helps anyone to upskill, to boost their productivity, they will create your brand for you. If you can't develop fresh content, and despite the fact that it's a popular tactic, even among Top Voices... Don't plagiarize or copy content! Always mention and link the source, otherwise that's not content curation. That can give you a boost in a concrete post but destroy your credibility. Like the statement from Field of Dreams... "If you build it, they will come."

While knowing basic models and working with them seem to be tablestakes, with the amount of talent in this space, people can make a niche in AI by adding the following to their portfolio: 1. MLOps- adding software engineering to their data science knowledge 2. secure and responsible AI: extremely important these days with an increased focus on not only using AI, but enabling its responsible use

The world doesn't need more shameless "AI boosters." There are hundreds of AI "bros" (and yes, they're mostly men but some women too) that were crypto influencers on November 5, 2022 then ChatGPT experts on November 7. I get about a dozen Gen AI email newsletters daily, in which every small development is "mind-blowing," "revolutionary," a "game changer." All vapid, near-worthless pablum. Instead, cast an analytical eye and provide reasonable, realistic assessments of what's happening. Help people separate the wheat from the chaff. Connect new developments to practical applications and use cases. Don't be afraid to contradict prevailing logic or pop a baloon or two. This kind of approach will differentiate your brand and be more authentic.

Creating valuable content in AI requires a blend of expertise, creativity, and the ability to communicate complex ideas in a simple manner. It's about sharing your journey, the challenges faced, and how you navigated them. Tools like Jupyter Notebooks can be invaluable for drafting tutorials with live code, while platforms like Medium or personal blogs are great for sharing these insights. Moreover, GitHub is a fantastic platform to share your projects and collaborate with others. Engage with your audience, seek feedback, and continuously refine your content. Over time, you’ll not only build your brand but also contribute to a community eager to learn and evolve.

Platforms like YouTube, TikTok, and Instagram are the new SEO engine for news and information especially as 63% of genz (our future Ai workforce) values video over text based mediums for learning and news consumption. Now is the best time to build video content about Ai. As an Ai consultant and social media expert -- I can confidently say that there is a lot of room for discourse about Ai on a consumer level and an opportunity for your content to land with an audience who is curious about Ai. what is Ai? what are some Ai tools you use? how can I learn about Ai? will Ai replace my job? these are common questions that people are asking about Ai -- if you have an answer or a perspective people are going to want to hear about it!

The best way to build your AI brand and share your content is to be your authentic self. Share the pros and cons with people who really want to do their best work. People need to see you understand the challenges of AI. Anything worth having is worth learning and doesn’t come without collaboration, frustration, and the adulation of your peers. Ultimately, team members sense that their colleagues support their efforts and they’re all working to achieve the same objectives.

Build your personal brand in platforms where you are most comfortable with and can build the most connections. Sometimes those are local meetups or conferences in your city or dinner roundtable discussions. There are virtual opportunities on social media to promote yourself but it should be followed up with your ideas and point of view on paper. It’s important to articulate them in different ways for you to grow your audience.

Leveraging platforms like LinkedIn, Twitter, and Instagram allows you to reach a broader audience and interact with professionals in the field. For example, posting about your AI projects, sharing insightful articles, or even creating short tutorials can help establish your expertise and passion. Additionally, consider utilizing niche platforms like Medium for in-depth articles, GitHub for code repositories, or Kaggle for data science competitions to connect with a more specialized audience. Active participation in online or offline AI communities, such as AI-focused forums, meetup groups, or industry events, can provide networking opportunities and facilitate idea exchange with fellow enthusiasts. #PersonalBranding #AI #Networking

I would encourage you to pick 1-2 platforms from LinkedIn, Medium, Twitter, and Kaggle. The reason I mention these is that these platforms have the most of our target audience: AI enthusiasts. The reason I encourage you to pick 1-2 of them is, it gets hard to maintain your presence in all of them, and you'd likely lose track in all of them. Now that you've picked the platforms, don't overthink and start writing about your experiences in AI. Here are some questions you can answer: - What was the latest course you did in AI, and what was the experience? - What was the last project you worked on in AI? - What exciting AI product did you try? Your content in public is a testimony of your experience, expertise, and progress in AI. :)

The way to build a personal brand with an AI is the same way that you should build a brand in any discipline irrespective of whether it’s an AI or not that’s with by building awareness and trust over a long period of time. Those two things are best achieved through social media. In my opinion, the best platforms for this is Twitter and LinkedIn. LinkedIn, because that’s where a lot of the professionals in this world are hanging out and also Twitter, because that is seemingly the forefront of where all the latest AI innovations are being shared and talked about. In terms of what you should be sharing, is your own learning journey. Have you recently built something? Share it. Have you recently discovered a killer tool? Share it.

The most critical piece of your personal branding journey in AI and in any setting is to build trust with your audience through being authentic and consistent. These are the pillars that the most well-loved products, brands and infuencers understand and harness so well in any communications strategy and can be the difference that will set you apart from the hype and crowded AI ecosystem.

This is as essential as undertaken. Yo just cannot be an AI expert overnight (also, not from November 30th, 2022). So to be authentic and not break trust with your audience, if you don't have a technical background where practically AI "only existed" prior to 2022, it may be a good idea to observe AI as an enabler / catalyzer to boost your discipline. Whether you have expertise in marketing, operations, sales... health, agro, banking... You can elevate your authority to the power of AI without losing your authenticity.

Consistency involves regular content sharing, and maintaining a unified style and tone across your posts. For instance, if you're passionate about computer vision, consistently sharing insights, tutorials, or project updates related to this field can showcase your dedication. Authenticity, on the other hand, means expressing your unique personality, opinions, and values. For example, sharing your journey as an AI enthusiast and openly discussing both your successes and challenges in AI projects can resonate with your audience. By being consistent and authentic, you not only build trust and credibility but also foster lasting connections in the AI community. #PersonalBrand #AI #Authenticity #Consistency #CareerDevelopment

Collaborating with a diverse range of voices is a potent approach to enriching your AI brand. Firstly, it broadens your horizons by exposing you to different perspectives and innovative approaches that you might not have encountered otherwise. Secondly, partnering with experts from various backgrounds and cultures expands your network and strengthens your reach across the global AI community. It establishes you as an inclusive collaborator, facilitating cross-cultural exchanges and fostering fresh insights. Lastly, this diversity not only amplifies your brand's appeal but also underscores your commitment to a global and inclusive AI ecosystem. In conclusion, it highlights your adaptability and commitment to future AI advancements.

Consistency and authenticity are the secret sauce to make your brand shine. First up, consistency is your BFF. It's like a workout routine for your brand – you have to stick with it. Regularly share your AI wisdom, keep that style and tone consistent across your content, and you'll become a familiar face in the AI world. But hey, don't be a robot! Authenticity is the spice of life. Let your personality shine through, share your opinions, and be honest about your strengths and (gasp!) weaknesses. Being real is what sets you apart and forms connections that last. Be outspoken with the process you are going through and stay open-minded with what is important to you.

I recommend you pursue certifications in AI to demonstrate your expertise. Also, maintaining certifications in your niche, drives you to stay relevant.

AI is like a rocket ship that's always zooming to new frontiers. To keep your brand soaring high, you've must be a lifelong learner. Stay curious, be open to the latest AI trends, and keep an eye on those shiny new innovations. But that's not all. Feedback is your turbo boost. Don't shy away from criticism – it's like AI's debugging process. Ask your audience and peers for their thoughts, and use that feedback to fine-tune your content and skills. It's not about being perfect; it's about showing that you're committed to growth and passionate about AI. By being a continuous learner and showing your growth mindset, you'll prove that your AI expertise isn't stuck in the past but evolving with the times.

Integrate a 'feedback loop' into your brand-building process. The constructive criticism you receive can trigger tremendous growth and improvement in your AI journey.

In the rapidly evolving field of artificial intelligence, staying up-to-date is crucial. Take the time to explore the latest AI research papers, attend relevant webinars and conferences, and participate in online courses. Imagine you're passionate about computer vision. Regularly follow key computer vision conferences like CVPR or ICCV, engage in AI communities, and collaborate on open-source computer vision projects. Additionally, actively seek feedback from mentors and peers to refine your skills and content. By showcasing your dedication to learning and adapting to the ever-changing AI landscape, you not only establish your expertise but also demonstrate a growth mindset that can inspire others. #AI #PersonalBrand #ContinuousLearning

In my experience, setting aside a "learning day" each month has been transformative. This dedicated time allows me to deep-dive into new AI research, tools, or courses. At one point, by integrating audience feedback, I revamped my content style which significantly boosted engagement. Embracing a continuous learning mindset not only sharpens your expertise but also keeps your brand fresh and relevant. Remember, the AI landscape evolves rapidly; those who adapt thrive.

In my journey to build a personal brand in AI, I've consistently produced articles, spoken at events, promoted open source and solution accelerators, offered mentoring, expanded my network, and highlighted projects. Staying current, pursuing certifications, and collaborating are key for standing out. In this fast-evolving field, passion, knowledge, and dedication are our greatest assets on the path to recognition in the AI community.

I believe most business opportunities, job in the A.I field, and important information is first shared to specific platforms, communities and groups first. So if you are part of expert AI groups and you are very active and appreciated, this will lead to great access to info and deals.

Recently I attended a women entrepreneurs conference with one of my mentors. As a data scientist and AI expert, he was very giving with his time and expertise. The participants learned a lot in the session and his servant leadership was an admirable example of what this new era in AI will require from those who have the education and training.

Forging a robust network within the AI community is paramount for building a successful personal brand. Actively engaging in conferences, webinars, and seminars is not merely a professional ritual but a deliberate strategy for growth. These events offer an ideal platform to connect with fellow AI professionals and enthusiasts, creating meaningful relationships. By actively participating and sharing insights, you position yourself as a dedicated and visible member of the community. It not only amplifies your brand but also unlocks opportunities for collaborations, speaking engagements, and partnerships. A diverse and engaged network, rich in experiences and expertise, enhances your brand's credibility and potential within the field of AI.

By actively seeking out opportunities to collaborate with AI experts, you not only gain valuable insights + experience but also expand your network within the AI community. This can lead to exciting partnerships, learning experiences, + exposure. Additionally, contributing to the AI field through knowledge sharing, providing resources or advice, and supporting other AI projects or initiatives helps you establish yourself as a valuable and respected member of the community. For instance, you can collaborate on an open-source AI project, share your insights through blog posts, or mentor aspiring AI enthusiasts. Such efforts will enhance your reputation and make your brand in AI more impactful. #AI #PersonalBranding #Collaboration #AICommunity

To assess the success of your AI personal brand, it's crucial to focus on key metrics: Engagement: Keep track of likes, shares, comments, and interactions on your posts. Influence: Assess your impact by measuring mentions, retweets, and shares from influential figures in the AI field. Collaborations: Record your collaborations with established AI professionals. Influence: Assess your impact by measuring mentions, retweets, and shares from influential figures in the AI field. Speaking Engagements: Measure opportunities and audience engagement when you present at conferences or webinars. Feedback and Surveys: Collect feedback from your audience to understand how they perceive your brand.

Constructing a personal AI brand is a strategic endeavor, one that pivots on your value proposition, and a commitment to practicality rather than abstract musings. Here's how: Define your value proposition: Identify your unique strengths within the field of AI. What sets you apart from others? It could be your in-depth knowledge of a specific AI domain or a particular technology. Your audience should know what you can offer and why they should follow you. Consistency in practical applications: Focus on real-world applications and use cases for AI. Share practical examples of how AI can solve specific problems, improve processes, or provide solutions. Show the value & impact of your AI projects. This approach distinguishes your AI brand.

Building a personal brand in AI is like cultivating a garden; it requires consistent care and engagement. I actively contribute to the body of knowledge by publishing thought-provoking articles on Medium based on the challenges I face daily, which spark discussions within the community. By participating in open-source projects and providing solutions to real-world problems, I demonstrate my commitment to the practical application of AI. Additionally, speaking at industry events and webinars allows me to connect with peers and aspirants, fostering a learning environment. This not only reinforces my expertise but also helps me stay abreast of evolving trends, ensuring that my contributions remain relevant and beneficial.

I would like to emphasize that in as much as there is a need to share content, communicate and present a portfolio, it’s necessary that we put in the work to attain proficiency and mastery in the field. This can be done by studying in depth, acquiring relevant skills and practicing these skills to build mastery. As mentioned by other contributors to this article, Kaggle can be an amazing tool for building Data Science & AI proficiency because of the vast amounts of data sets available for training your models while comparing performance to those of other scientists and peers.

like everyone else and everywhere else! You have to come out of the comfort of the shadow and step into the light. You need to be visible, share content, be a speaker - there are so many possibilities.