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How can you build a network with both peers and senior leaders?

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Networking is a valuable skill that can help you advance your career, learn from others, and gain access to new opportunities. However, building a network is not just about collecting contacts or exchanging business cards. It's about developing meaningful relationships with both your peers and senior leaders in your field or industry. In this article, you will learn some practical tips on how to build a network with both groups and why it matters for your professional growth.

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Javier Yébenes?

1st Certified Linkedin Marketing Expert in NZ | B2B Marketing | Growth | Linkedin Ads

1 Identify your goals and interests

Before you start reaching out to potential connections, you need to have a clear idea of what you want to achieve from your network. What are your career goals and aspirations? What are your passions and interests? What are the skills or knowledge gaps that you want to fill? These questions will help you define your purpose and direction for networking. They will also help you identify the people who share your goals and interests or who can offer you valuable guidance and support.

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Javier Yébenes?

1st Certified Linkedin Marketing Expert in NZ | B2B Marketing | Growth | Linkedin Ads
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?? Identifying your own networking goals provides you with direction, helps you focus on meaningful interactions, and fosters more effective relationships. ? ??Pro Tip: Create a "Networking Vision Board." Visualize your networking goals and the key people you want to connect with. Having a clear visual can serve as a daily reminder of your objectives and keep you motivated to build valuable relationships. Useful???

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Robert Robichaud, SHRM-CP, PHR

President & CEO for Private Equity Owned Acquisitions and Startups | Colossians 3:13
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Try to picture yourself being at a busy house party. There are people everywhere, from all walks of life. How do you decide who to approach? You could wander, or you could have a plan. Think of your professional journey like this party. Before diving into networking, know your 'why.' Maybe you're seeking a mentor in tech, or you're passionate about sustainable business. By pinpointing your goals and interests, you save time and connect authentically. It's like heading straight to the garden section with fellow plant enthusiasts. Remember, purpose-driven networking is always more meaningful and effective. Good Luck.

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2 Find relevant platforms and events

Once you have your goals and interests in mind, you need to find the platforms and events where you can meet and interact with your peers and senior leaders. These could be online or offline, formal or informal, depending on your preferences and availability. For example, you could join professional associations, online communities, social media groups, webinars, podcasts, newsletters, or blogs related to your field or industry. You could also attend conferences, workshops, seminars, networking events, or meetups where you can meet people face-to-face. The key is to find the platforms and events that are relevant to your niche and that offer opportunities for learning and engagement.

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Javier Yébenes?

1st Certified Linkedin Marketing Expert in NZ | B2B Marketing | Growth | Linkedin Ads
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?? Find platforms or events that enable you to engage and connect with like-minded professionals and decision-makers in your industry. Ensure to choose events that are relevant and where you will find value. ?? ?? Pro Tip: Focus on niche events or platforms catering to your interests or expertise. This targeted approach can lead to deeper, more meaningful connections and opportunities within your niche. Useful???

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3 Initiate and maintain contact

After you find the platforms and events that suit your needs, you need to initiate and maintain contact with the people you want to connect with. This means reaching out to them with a personalized message, introducing yourself, expressing your interest in their work or expertise, and asking for their advice or feedback. You could also comment on their posts, share their content, or invite them to join a discussion or a project. The goal is to show genuine interest and appreciation, not to ask for favors or sell yourself. To maintain contact, you need to follow up with them regularly, update them on your progress, thank them for their help, and offer your support or assistance if they need it.

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Javier Yébenes?

1st Certified Linkedin Marketing Expert in NZ | B2B Marketing | Growth | Linkedin Ads
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?? Building and maintaining genuine relationships with new contacts is essential for network growth. Authentic connections lead to trust, reciprocity, and long-term collaboration, providing a solid foundation for success. ?? Pro Tip: Support your contact's LinkedIn posts, send them personalized messages, and unexpected gestures to show your sincerity and appreciation. These small acts can leave a lasting impression and strengthen your connections. ?? Useful???

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Ellie Turner Coughlin

TEDx & Keynote Speaker, Event Moderator reshaping how we connect, network & lead | Building a Digital Detox Hotel | Co-founder Home of Connection | TEDx: Reworking Networking (prev. Head of Events Bvlgari Hotels).
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It's not just about making the initial contact, it's about how you keep the relationship going. Can you send them articles they may like? Can you send them resources they mind useful or make introductions for them? Can you arrange a follow up call or a way to stay connected?

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4 Build trust and rapport

As you communicate with your peers and senior leaders, you need to build trust and rapport with them. This means being respectful, polite, honest, and professional in your interactions. It also means being attentive, curious, and open-minded, listening to their stories, asking relevant questions, and showing empathy and understanding. You could also share some personal details, such as your hobbies, values, or challenges, to create a more human connection. The goal is to establish a rapport that goes beyond the superficial level and that fosters mutual respect and trust.

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5 Provide value and reciprocity

One of the most important aspects of building a network is providing value and reciprocity to your peers and senior leaders. This means finding ways to help them achieve their goals, solve their problems, or improve their situation. You could provide value by sharing useful information, resources, insights, or referrals. You could also offer your skills, expertise, or time to assist them with a project, a challenge, or a learning opportunity. The goal is to be generous, helpful, and supportive, without expecting anything in return. However, you should also be open to receiving value and reciprocity from them, as they may offer you their help, advice, or opportunities in return.

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Javier Yébenes?

1st Certified Linkedin Marketing Expert in NZ | B2B Marketing | Growth | Linkedin Ads
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???? Senior leaders are more likely to connect with you if they see the potential for mutual learning and goal achievement. Your ability to contribute to their success makes you a valuable connection. ?? Pro Tip: Identify areas where your expertise complements their goals, and proactively offer insights, resources, or support to address those needs. Making yourself genuinely useful strengthens your relationships with your peers and senior leaders. ?? Useful???

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6 Seek feedback and mentorship

The last tip on how to build a network with both peers and senior leaders is to seek feedback and mentorship from them. This means asking them for their honest opinions, suggestions, or recommendations on your work, your goals, or your challenges. You could also ask them for their guidance, coaching, or sponsorship on your career development, your learning path, or your professional opportunities. The goal is to learn from their experience, wisdom, or perspective, and to improve your skills, knowledge, or performance. However, you should also be respectful of their time, boundaries, and preferences, and not impose on them or take them for granted.

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Javier Yébenes?

1st Certified Linkedin Marketing Expert in NZ | B2B Marketing | Growth | Linkedin Ads
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?? Seeking feedback and mentorship from senior leaders is crucial for network building. It demonstrates your willingness to learn, grow, and value their expertise, fostering more robust connections. ?? Pro Tip: Seek their input on a specific challenge. This focused approach shows respect for their time and a genuine interest in their insights. Regularly update them on your progress and how their guidance has made a difference, and show your appreciation. ?? Useful???

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a network with both peers and senior leaders?

1

2

3

4

5

6

7

1 Identify your goals and interests

2 Find relevant platforms and events

3 Initiate and maintain contact

4 Build trust and rapport

5 Provide value and reciprocity

6 Seek feedback and mentorship

7 Here’s what else to consider

Relationship Building

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How can you build a network with both peers and senior leaders?

1

2

3

4

5

6

7

1 Identify your goals and interests

2 Find relevant platforms and events

3 Initiate and maintain contact

4 Build trust and rapport

5 Provide value and reciprocity

6 Seek feedback and mentorship

7 Here’s what else to consider

Relationship Building

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