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How can you build and maintain professional relationships?

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Building and maintaining professional relationships is a key skill for content creators, as it can help you find new opportunities, collaborate with others, and learn from experts. But how can you develop and nurture these connections in a genuine and effective way? In this article, we'll share some tips and best practices for networking and building professional relationships as a content creator.

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Rodrigo Scapolatempore

Conselheiro e estrategista em Comunica??o
Comfort James

Information System Control Analyst/ Business Analyst Associate | Business Analyst Certified
Austin Sarles

Sr. SEO Manager @ Amazon Ads

1 Identify your goals

Before you start reaching out to potential contacts, you need to have a clear idea of what you want to achieve from your professional relationships. Do you want to learn new skills, find mentors, get feedback, or collaborate on projects? Having specific and realistic goals will help you focus your efforts and communicate your value proposition to others.

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Rodrigo Scapolatempore

Conselheiro e estrategista em Comunica??o
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O melhor jeito é construir rela??es reais, com conex?es que s?o formadas passo a passo, criando confian?a e transito positivo. Relacionamento cortês, humano, empático e educado fazem com que você crie rela??es positivas extras ao trabalho, e essa habilidade te faz manter gente boa por perto. é a melhor forma de estabelecer sua marca pessoal e seguir gerando negócios.

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2 Research your prospects

Once you have your goals in mind, you can start looking for people who share your interests, values, and expertise. You can use various platforms and tools to research your prospects, such as social media, blogs, podcasts, online communities, and events. Look for signs of engagement, credibility, and relevance, and make a list of potential contacts that you want to connect with.

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3 Reach out with a personal touch

When you contact someone for the first time, you want to make a good impression and show that you have done your homework. Don't send generic or spammy messages that ask for favors or pitch your services. Instead, write a short and personalized message that introduces yourself, explains why you are interested in them, and suggests a way to follow up. For example, you can ask a relevant question, offer some value, or invite them to a conversation.

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Austin Sarles

Sr. SEO Manager @ Amazon Ads
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When you reach out to someone from a networking event, remind them who you are and how you met. Don’t only introduce yourself, but ask how their projects are going. Make it a conversation and not a pitch.

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Tammy S. Durden

Coaching Women Online Service Providers | ? Helping You Work Less, Earn More | Empowering Women Entrepreneurs to Build Scalable, Profitable, and Lifestyle-Aligned Businesses
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It is important when attempting to build a professional relationship to be genuine and not 'salesy' immediately. We all get too many trying to sell us something every day. Reach out with a genuine interest and be honest about why you are reaching out to them specifically. They will appreciate the honesty.

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4 Follow up and stay in touch

Building professional relationships is not a one-time event, but a long-term process that requires consistency and commitment. You need to follow up with your contacts regularly and keep them updated on your progress and achievements. You can also use different methods to stay in touch, such as email, phone, video call, social media, or face-to-face meetings. The key is to be respectful, helpful, and authentic, and avoid being pushy or needy.

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Tammy S. Durden

Coaching Women Online Service Providers | ? Helping You Work Less, Earn More | Empowering Women Entrepreneurs to Build Scalable, Profitable, and Lifestyle-Aligned Businesses
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Staying in touch is how you can continue to build the relationship. Follow up regularly. Do not make it too frequently that they mistake you for a stalker but also do not wait to check in yearly. Continue to stay updated and ask about family and other things genuinely. Everything does not have to be about the professional realm.

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Shariq Mohamed Yusuf

Content Writer | Specialising in Content Strategy, SEO, and Creative Storytelling
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Remember that first impression you made? Don't let it fade (unless you really would rather). Turn those initial connections into lasting bonds by sprinkling thoughtful touches throughout your network. Celebrate a coworker's promotion with a quick LinkedIn post, congratulate a client on a win with a personalized email, or even send a funny industry meme to spark conversation. It shows you're paying attention, genuinely interested, and not just waiting for your turn to "ask." Plus, these mini-interactions pave the way for deeper conversations later, keeping you top-of-mind when opportunities arise.

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5 Provide value and support

One of the best ways to build and maintain professional relationships is to provide value and support to your contacts. You can do this by sharing useful information, resources, or insights, giving honest feedback, endorsing their work, or introducing them to other relevant people. By doing this, you can show your appreciation, demonstrate your expertise, and create mutual benefits.

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6 Keep learning and improving

Finally, building professional relationships is not only about connecting with others, but also about improving yourself as a content creator. You can use your professional relationships as a source of inspiration, motivation, and learning. You can ask for advice, seek feedback, join courses, or participate in challenges. By doing this, you can enhance your skills, expand your knowledge, and grow your portfolio.

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Comfort James

Information System Control Analyst/ Business Analyst Associate | Business Analyst Certified
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In addition to this, set yourself a goal. Taking on a new responsibility at work, or tackling your grandma's famous trifle recipe, will teach you new things and help build your confidence. Read up on how challenging a fixed mindset can help you to keep learning and how to set goals like a boss.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Austin Sarles

Sr. SEO Manager @ Amazon Ads
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Attend conferences and meet ups, reach out to industry leaders on social media, and stay in touch through email. Don’t hesitate to ask these people directly for advice when you need it.

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How can you build and maintain professional relationships?

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1 Identify your goals

2 Research your prospects

3 Reach out with a personal touch

4 Follow up and stay in touch

5 Provide value and support

6 Keep learning and improving

7 Here’s what else to consider

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