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How can you build credibility with public affairs professionals in strategic planning?

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Strategic planning is a vital skill for public administration professionals who want to achieve their goals and deliver value to their stakeholders. However, strategic planning also requires effective communication and collaboration with public affairs professionals, who can help shape public opinion, influence policy, and manage reputational risks. How can you build credibility with public affairs professionals in strategic planning? Here are some tips to help you establish trust, rapport, and mutual understanding with this important group.

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Nikki Hill

Public Affairs Expert. Government Relations. Lobbying. Strategy. Women in Business Leader.
Martin Deakin Chart.PR MCIPR

Helping STEM industries find their voice

1 Know your audience

Before you engage with public affairs professionals, you need to do some research and analysis on who they are, what they do, and what they care about. Public affairs professionals may work in different sectors, such as government, media, non-profit, or private, and have different roles, such as lobbyists, journalists, advocates, or consultants. They may also have different interests, values, and perspectives on the issues that affect your strategic plan. By knowing your audience, you can tailor your message, tone, and approach to suit their needs and expectations.

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Babar Khan Javed (???? ??? ?????)

MCIPR - Public Affairs | Investor Relations | Crisis Comms
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To have an impact on PA professionals, you must be a credible partner they can rely on. Be honest, competent, and inspirational. Clarify your values; address wants/needs, build a consensus, share shared values, and lead by example. Be a role model for the behavior you want from all. Channel your Ron Swanson.

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2 Be clear and concise

Public affairs professionals are busy and have limited time and attention to devote to your strategic plan. Therefore, you need to be clear and concise in your communication and avoid jargon, technical terms, or unnecessary details. You should also be prepared to explain the purpose, objectives, and benefits of your strategic plan, as well as the challenges, risks, and assumptions that underpin it. By being clear and concise, you can demonstrate your competence, confidence, and respect for your public affairs counterparts.

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Nikki Hill

Public Affairs Expert. Government Relations. Lobbying. Strategy. Women in Business Leader.
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Being clear includes also having a specific goal that is fully developed in your strategic plan. Show them how they will win if they work with you to achieve that goal.

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Martin Deakin Chart.PR MCIPR

Helping STEM industries find their voice
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Being concise in strategic planning is critical for measuring public affairs success. It's also important to identify any ethical considerations and how you plan to ensure good practice. According to the Chartered Institute of Public Relations (CIPR), at the heart of every ethical public affairs campaign is transparency, integrity and access to the democratic process. Importantly, the campaign must be free from any inducements or conflicts of interest. These principles are codified in the CIPR’s publicly accessible code of conduct. The organisation also recently launched a Lobbying for Good Lobbying campaign, which calls for “reform to build greater transparency and openness in our democratic process”.

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3 Listen and learn

Building credibility with public affairs professionals is not a one-way street. You also need to listen and learn from them, as they have valuable insights, feedback, and suggestions that can improve your strategic plan. You should also be open to different opinions, perspectives, and approaches, and avoid being defensive or dismissive of constructive criticism. By listening and learning, you can show your curiosity, humility, and willingness to collaborate with your public affairs partners.

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4 Deliver on your promises

One of the most important ways to build credibility with public affairs professionals is to deliver on your promises. This means that you should follow up on your commitments, meet your deadlines, provide accurate and reliable information, and report on your progress and results. You should also be honest and transparent about any changes, challenges, or failures that may affect your strategic plan, and how you are addressing them. By delivering on your promises, you can prove your reliability, accountability, and integrity to your public affairs allies.

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Martin Deakin Chart.PR MCIPR

Helping STEM industries find their voice
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As the last two years have shown, governments and political systems constantly undergo change, whether it's in the form of general elections, new governments or government reshuffles where ministers are replaced. Therefore, always factor this in when aligning expectations and targets - these transitions can cause significant delays!

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5 Seek feedback and improvement

Building credibility with public affairs professionals is not a one-time event, but a continuous process that requires constant feedback and improvement. You should always seek feedback from your public affairs contacts on how you can enhance your communication, collaboration, and coordination with them. You should also be proactive in identifying and pursuing opportunities to learn new skills, knowledge, and best practices that can help you improve your strategic planning and public affairs performance. By seeking feedback and improvement, you can demonstrate your growth mindset, adaptability, and professionalism to your public affairs network.

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6 Appreciate and acknowledge

Finally, building credibility with public affairs professionals also involves appreciating and acknowledging their contributions, efforts, and achievements. You should always thank them for their time, attention, and support, and recognize their value and expertise. You should also celebrate and share your successes and challenges with them, and give them credit and recognition for their role in your strategic plan. By appreciating and acknowledging, you can express your gratitude, respect, and friendship to your public affairs colleagues.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build credibility with public affairs professionals in strategic planning?

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1 Know your audience

2 Be clear and concise

3 Listen and learn

4 Deliver on your promises

5 Seek feedback and improvement

6 Appreciate and acknowledge

7 Here’s what else to consider

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