How can you build a community around your Motivational Speaking business using online platforms?

1 Choose your platforms wisely

You don't have to be everywhere online to be successful as a motivational speaker. In fact, trying to juggle too many platforms can dilute your focus and impact. Instead, choose the platforms that best suit your style, your goals, and your audience. For example, if you are great at creating short and catchy videos, you might want to use TikTok or Instagram Reels. If you prefer longer and more in-depth content, you might opt for YouTube or a podcast. If you love interacting with your followers in real time, you might try live streaming on Facebook or Clubhouse. Whatever platforms you choose, make sure they align with your brand and your message.

2 Create valuable and engaging content

Content is the key to attracting and retaining your online community. You want to create content that educates, inspires, entertains, or challenges your audience. You want to showcase your expertise, your personality, and your passion. You want to offer value that makes people want to follow you, share your content, and join your programs. To create valuable and engaging content, you need to know your audience well. What are their pain points, their aspirations, their interests, their questions? How can you help them solve their problems, achieve their goals, or satisfy their curiosity? How can you make them feel seen, heard, and understood? Use these insights to craft content that speaks to your audience and resonates with them.

3 Be consistent and authentic

One of the biggest mistakes you can make as a motivational speaker is to be inconsistent or inauthentic online. If you post sporadically, change your tone or style frequently, or contradict your own message, you will confuse and lose your audience. You need to be consistent and authentic in your online presence. This means having a clear and coherent brand identity, a content strategy and schedule, and a voice and tone that reflect who you are and what you stand for. You also need to be transparent and honest with your audience. Don't pretend to be someone you are not, don't make false claims or promises, and don't hide your flaws or mistakes. Be real and relatable, and your audience will trust and respect you.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?