As a motivational speaker in a startup, you have a unique opportunity to shape the culture of your organization and inspire your audience. But how can you build a brand culture that reflects your values, vision, and voice? Here are some tips to help you create a memorable and impactful brand culture as a motivational speaker in a startup.
Before you can build a brand culture, you need to define your purpose as a motivational speaker. What is your mission, your message, and your motivation? What are the goals and outcomes you want to achieve for yourself and your audience? Your purpose should be clear, concise, and compelling. It should guide your decisions, actions, and communications as a motivational speaker.
IKIGAI is a great exercise to understand yourself better and define your purpose. Try it out, and really take some time to think it through, maybe even open the discussion with people around you.
To build a brand culture that resonates with your audience, you need to know who they are, what they need, and what they expect from you. You can use surveys, interviews, feedback, and analytics to gather insights about your audience. You can also create personas, segments, and profiles to understand their demographics, psychographics, and behaviors. By knowing your audience, you can tailor your content, style, and tone to match their preferences and interests.
Your voice is how you express your personality, values, and emotions as a motivational speaker. It is what makes you stand out from the crowd and connect with your audience. To develop your voice, you need to find your tone, your style, and your story. Your tone is how you convey your attitude and mood. Your style is how you use language, humor, and imagery. Your story is how you share your experiences, insights, and lessons. Your voice should be authentic, consistent, and engaging.
Once you have a good grip on who your audience is and where to reach them, you’re in a great place to create content that resonates with them. You’ll need to build a brand voice and strategy based on what you learned about your audience so your content will convert that much better! Brand voice looks different for B2B vs B2C audiences. The underlying goal is the same, but audience needs vary drastically. Speaking to a consumer audience means you need to break down a lot of jargon into the simplest terms possible. While that may be helpful for a business or expert audience, it’s not always necessary. Long story short? Make sure you know who you’re talking to & what they need. The rest comes together pretty easily!
Your visuals are how you present your brand identity, image, and message as a motivational speaker. They include your logo, colors, fonts, graphics, photos, videos, and slides. Your visuals should be attractive, professional, and relevant. They should complement your voice and reinforce your purpose. You can use tools, templates, and guidelines to create your visuals and ensure they are aligned with your brand culture.
Your value is what you offer to your audience as a motivational speaker. It is the benefit, solution, or transformation that you provide to them. Your value should be relevant, unique, and measurable. It should solve a problem, fulfill a need, or achieve a goal for your audience. You can use methods, frameworks, and strategies to deliver your value and demonstrate your expertise and credibility.
Your community is the network of people who support, follow, and interact with you as a motivational speaker. It includes your colleagues, clients, partners, fans, and advocates. Your community should be loyal, active, and diverse. It should amplify your brand culture and spread your word of mouth. You can use platforms, channels, and events to engage your community and build relationships with them.