How can you build a blog that attracts loyal readers and followers?

Finding your niche is not always easy but it is going to be the start to help you define how you begin your marketing strategy. Once you know your audience, you can then move forward with confidence using the right tone of voice and creating content that will appeal directly to them. Unless you know who you're speaking to, how can you know what to say and how to say it?

A good way to find a niche is to try blogging about different things and let the market decide; it'll soon become evident what resonates more with your audience and if not, ask

If you're writing a business blog, map out a strategy that supports what you sell and use your blog to help people at each stage of the buying cycle. Some will be researching, some will be shortlisting, some will be looking at you in depth. What are the key themes you can write about long term that relate to what you do?

Building a blog to bring people together and keep them coming back might sound tricky, but with your skills, it’s a fun challenge! Imagine a cozy online spot where you share stories and tips about healthcare tech. Using your smart SEO skills, you help people easily find your blog on Google. You write in a way that’s not just smart but also fun to read and share your posts on places like LinkedIn to reach even more folks. Be sure to chat with your readers, making them feel like they're part of a friendly community. Team up with other experts to share different kinds of helpful advice. And don’t forget to mix things up with some videos and pretty pictures! Your blog will be a warm, helpful spot that people will love visiting.

To get the pain points of your audience right, research which questions people ask about a topic. And answer these questions in your blog. This is where you can find out what they are saying ?? ?Online Forums & Communities: Check Reddit, Quora, or topic-specific forums. ?Keyword Tools: Use Google Keyword Planner or Ubersuggest for insights. ?Social Media: Follow relevant hashtags, groups, or pages. ?Competitor Blogs: See comments and engaging topics. ?Google: Use autocomplete ?Surveys: Ask your audience for their questions.

Always find out where your customers hang out before choosing where to post content. If they're on LinkedIn, then that's where you need to be. Likewise if you know that your audience read blogs on Medium then consider re-purposing your content there too. Go where your audience are, it'll save you a lot of time and energy! Just keeping #LinkedInSimplified here ??

If you are writing for your business, then put your blog on your website. If not, think about where your audience hangs out. Are they already reading articles on Medium? Do they subscribe to Substack publications? Or are they on LinkedIn?

What are the primary goals you have for your blog? Are you looking to generate income, share knowledge and expertise, build a personal brand, or something else? How comfortable are you with technical tasks such as website setup, customization, and maintenance? Do you have a specific budget in mind for your blog platform? Are there any specific features or functionalities that are important to you, such as e-commerce integration, social media sharing, or search engine optimization?

Once you establish a regular pattern of posting, your audience will get used to seeing you appear in their feeds - as will the algorithm. If you stop that process, you will begin to lose the trust that you've begun to craft during your consistency.

The more you enjoy the process, the less it becomes a chore so blogging may become something you look forward to. Work out your drivers to build up this joy/habit; is it a reward for posting, is it accountability, is it keeping a streak going, etc

Establishing a consistent schedule is crucial for cultivating a devoted readership. It is essential to create a blog post schedule and adhere to it. By doing so, you will enhance trust and credibility with your audience while also boosting your search engine optimization (SEO) and visibility. An effective method for establishing a schedule is to utilize a content calendar. This tool allows you to plan your topics, keywords, deadlines, and promotion strategies. While publishing at least once a week is ideal, frequency should be determined based on your niche, objectives, and available resources.

This is why it's important to focus on topics you can write about long term. Keep a notepad on your desk or use a notes app on your phone so every time you think: 'I could write about that' you write the idea down before it scampers off. Then you have a selection of ideas to choose from. Set aside a time to plan, a time to write, and a time to upload your article. Can someone else read if for you to give you confidence to publish it - and accountability beyond your own deadline?

The main reason I like content calendars so much is that it frees up time and in doing so, it creates room to be creative. While this may initially seem counterintuitive ( for some), planning your topics in advance frees up your mind to brainstorm how to give more value.

Your blog as to be an extension of yourself. Meaning your shortform content should simply be the delicious crumbs that your followers taste, and your newsletter should be a big bite, and finally your offer is the entire meal. Of you think of your blog/newsletter in this way you'll understand the value you provide to your followers and the kinds of content you should write for long form articles.

Write engaging content now! The quality of your content is crucial for the success of your blog. It must be relevant, informative, and engaging to keep your audience hooked. Use a clear and conversational tone, steer clear of jargon and fluff, and break up your text with headings, subheadings, bullet points, images, and code blocks if needed. Don't forget to optimize your content for SEO by incorporating keywords, meta tags, titles, and links that align with your niche and audience's intent. Act urgently!

Focus on your reader. What do they want to know? Why are they reading this? Write for that person. If you're stuck, ask a colleague or friend to have a chat with you about the subject. Having to talk it through will help you flesh out your ideas.

To make your content more engaging, you can add your personal experience, expert's opinion, relevant images, screenshots, Infographics, etc. You can also add statistics, data from research papers to make your writing more engaging.

Hitch onto the tails of bigger fish so can you get your blog picked up by a publication or mentioned by someone with a larger profile than yours

Don't do all that work and leave your blog in the cupboard gathering dust! Create an attractive image and a catchy title then post about it on your social media channels and on LinkedIn. Introduce the blog and say who it's for to attract the correct audience. Using relevant hashtags in your post will further help your audience find it!

Keep putting your blog post out. Don't share it once. Set up a schedule so you send it out again. You can also use what you have written in lots of other ways, including document posts on LinkedIn, break it into shorter segments you can use to create social posts, and record a video about it.

Here's the magic touch: Repurposing your content! Instead of just promoting your blog as-is, consider transforming it into different pieces of content to reach a wider audience. Turn your blog posts into eye-catching social media snippets to share on platforms like Facebook, Twitter, and Instagram. Convert your written content into engaging podcasts or video content for YouTube or other video-sharing platforms. You can even combine several related posts to create a comprehensive long read or compile them into an ebook on a specific topic.

I couldn't agree more! When you receive positive comments on your work in real life you wouldn't just ignore them would you? Behave the same way on your social channels. This will help build those all important relationships!

Don't ghost when your blog sparks conversations. You did write it to connect with your ideal audience, right? So, connect with them! Also, please, no one-word responses—dive in and build a real community around your content!

Never ignore your audience comments! just as you build connections by interacting with others, likewise apply the same principle to your blog posts. Whenever i write an article, I'm always happy interacting with my audience, it shows that i value their contributions.

It’s all about consistency and adding value. Don’t feel like an expert on your field? Just share your personal experiences and reflections. There’s always an audience for those. Do it consistently and the audience will grow and suddenly you have a blog read by thousands (maybe millions one day). DM me “blogging story” to learn how I created a blog read by millions and generating a yearly six figure income.

Blogging doesn't have to be a chore. A good blogger realises that they can incorporate it into their life and by leveraging 2 outputs from 1 input you can easily get a blog out of piece of work you've just done or, vice versa, turn a blog into a talk or something similar