How can you boost email, webinar, and event marketing with content marketing?

Top Tip: Don't cram too much information in your emails. That includes too many links, too much 'news', too many paragraphs, and too much text. ★ Each email you send should be about one topic. ★ Offer one main idea. ★ Link to one clickable link.(you can add it more than once in the text) ★ Ask for only one clear call to action. It's confusing when you offer something, and then something else, and then something else again! Refrain from confusing people because... that leads to inaction and they will not do anything! (Deer in headlight!) Recap: KISS (Keep It Simple Stupid!)

The headline, or in this case the subject line is vital to the success of the content. Create incredible hooks using these 2 emotional triggers: - Awe: Wow your readers with a compelling SL/headline that encourages them to learn more - Anger: Tap into the frustrations of the reader and lead them to solutions OR take a contrarian POV on a common topic Typically, engagement is highest when using these two emotions.

You can use email marketing as a blog digest for your website content marketing. Include your post title, a photo and the first few paragraphs or an enticing blurb. Then end with a "read more" button linking to your post. This is a handy way to repurpose content you've already created, send traffic back to your website and nurture a lead that might not be ready to accept your email offer just yet. Make sure to include calls to action related to your newsletter offer in the linked blog post too. You might capture some conversions that would have been lost otherwise.

Everyone opening their inbox scrolls through the subject line and pre-header. If something is appealing, interesting, or relatable, they will open the email. It needs to be truly magical, but don't put too much pressure on yourself to create something highly creative. The key is to provide information in the most palatable way. Remember, your audience is likely trying to avoid promotional emails, so strategize your content to grab their attention. Here are three things to follow: 1. As Dorien Morin rightly said, KISS (Keep it Simple and Stupid). 2. Subject lines and email content need to be engaging. 3. Show empathy: always put yourself in the shoes of your audience.

Here is a secret about how to easily boost email open rates for webinar promos: Don't include the word 'Webinar' in your subject line. Only discuss the topic of the webinar without saying that it is a webinar (until they open the email). Subject Lines promoting webinars that do NOT say the word webinar have a 20%+ increase in open rates than those that do say the word webinar.

Before - choose a topic your customers and prospects are searching for and give it a snappy title that's intriguing and instills some FOMO - help your speakers incorporate storytelling into their presentation, include moments of interaction and that the slides/videos are professionally designed to portray your brand - do as many dry-runs as needed to ensure all technical aspects are solved and that the speakers feel comfortable and and are well timed During - do some live coverage posting quotes or "making of" pics After - make sure you follow-up with both attendees and absentees and with thank you emails, additional content suggestions, options to book calls with experts and lead nurturing so they keep moving along the funnel

Tip: make sure the copy to promote your webinar showcases the problem and the CTA to register for the webinar prompts how by participating they will find the solution.

Events can bring your content marketing plans to life - but only if you've got alignment between your target audiences and other pieces. Otherwise, your events feel impersonal, distant from your branded content.

Stop just selling selling selling. Share value. That’s ultimately how good content marketing converts and drives revenue. Share something that is helpful to the person who received the email and oh by the way you can also buy something from us that will help you. But at the end of the day, the email should be educational and helpful first.