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How can you benefit from working with a UX Research consultant?

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If you are a product owner, designer, developer, or marketer, you might have wondered how to improve the user experience of your digital products or services. You might have also considered hiring a UX research consultant to help you with that. But what exactly is UX research, and how can a consultant add value to your project? In this article, we will answer these questions and show you some of the benefits of working with a UX research consultant.

本文章的要点总结

Build in-house expertise:

Hire a UX consultant to train your team. This approach helps establish robust user research processes and templates, ensuring long-term, self-sufficient research capabilities within your organization.### *Objective insights:Consultants offer an unbiased view of your product. Their external perspective can highlight issues and opportunities you might overlook, leading to more effective and user-centered solutions.

本摘要由 AI 和以下专家提供支持

Beant Kaur Dhillon

Embodiment Coach & Speaker for thriving…
Odette Jansen

UX Researcher | Research Ops Specialist…

1 What is UX research?

UX research is the process of understanding the needs, preferences, behaviors, and motivations of your users, as well as the context and goals of your product or service. UX research helps you to validate your assumptions, identify problems and opportunities, and design solutions that meet user expectations and business objectives. UX research can involve various methods, such as interviews, surveys, usability testing, analytics, observation, and more.

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Odette Jansen

UX Researcher | Research Ops Specialist | Autistic | Coach | Passion for ???? Education ?? Healthcare ?? Games | BSc. MEd.
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UX research is also about understanding challenges users face, whether that is in the context of using your product, or the context in which the product is used. I feel like designing solutions that meet user expectations is not the right approach, because users often don't know exactly what they want but UX research can help in designing solutions users actually need. Solutions that solve problems, tackle challenges and fit their goals and needs will always be better than solutions fitting their expectations.

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Ana Santos

UX Researcher ? ResearchOps ? UX Education
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UX research is basically a form of applied research. What makes UX research so specific and valuable is that it's connected to the context of the product and how that product exists in the users' lives. It's important to understand this context, regardless of the research being generative / strategic and more focused on understanding or identifying the problem, or evaluative focused on designing and improving current solutions.

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Simina Megyes

Results driven Senior UX Researcher & UX Designer | Focused on both end user and business | Product Strategy | Technical background | NN/g and MIT certified
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UX research represents insights gathered directly from users and customers, in a specific context and perspective, that helps make product decisions at every stage of the development process. It’s a form of user research that looks at how users interact with a product, helping bridge the gaps between what you think users need, what users say they need—and what they actually need.

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2 What is a UX research consultant?

A UX research consultant is a professional who specializes in conducting and analyzing UX research for different clients and projects. A UX research consultant can work independently or as part of a team, depending on the scope and complexity of the project. A UX research consultant can offer various services, such as planning and executing UX research, synthesizing and presenting findings, creating personas and user journeys, providing recommendations and insights, and more.

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3 Why hire a UX research consultant?

Hiring a UX research consultant can have many benefits for your project, such as saving time and money by avoiding costly mistakes or rework, as well as optimizing the research process and budget. A consultant can also bring expertise and perspective from different projects and domains, as well as offering an objective and unbiased view of your product or service, users, competitors, and market trends. Moreover, a consultant can help improve the quality and impact of your product or service through actionable and evidence-based recommendations and insights. Furthermore, they can help you communicate and collaborate effectively with stakeholders and team members by creating clear deliverables like reports, presentations, prototypes, etc.

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Beant Kaur Dhillon

Embodiment Coach & Speaker for thriving employees & leaders | 1:1 Embodiment Life & Career Coaching | Workshop Faciliatator | Lead UX Research Consultant | Author & artist Amazon NL #1 Bestseller
(已编辑)
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I used to hire UX research consultants when I worked as a company employee and now I am a User Research consultant myself. Here are some common reasons I have seen for hiring of UX Research consultant: 1) To set-up and build in-house expertise in user research. Clients have hired me to train their teams and junior researchers, set up processes and templates and other aspects of a user research competence within their company. 2) To bring in expertise and knowledge that may not exist within the company. 3) To provide support to existing researchers within the company. 4) To conduct unbiased and objective research on a company's product. 5) To provide training and coaching to employees within the company.

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Pedro Vargas

Design & ResearchOps ? UX Strategy ? UXC by NN/g
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Uma das raz?es mais evidentes pra mim é a vis?o com menos viés sobre as solu??es e planos já criados. Contratar uma pessoa consultora pode trazer vis?es diferentes e menos viciadas. ??

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Edward Thieme

Head of Design | Founder, Digital Products, Digital Strategy | Ex-Fjord, Dasa, XP Inc.
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You might consider hiring a consultancy to conduct research with a broader scope, focusing on specific key topics that can provide direction and insights into your business's main challenges. For example, within the healthcare sector, a comprehensive research approach that extends beyond physical health can reveal valuable insights into mental and emotional well-being. "What is health for the population?" This holistic perspective can stimulate innovative solutions and strategic resource allocation, enabling your company to maintain a competitive edge in the market.

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4 How to work with a UX research consultant?

Working with a UX research consultant can be a rewarding and fruitful experience if you follow some best practices. You should define your goals and expectations before hiring the consultant, and communicate them clearly to ensure that the scope, timeline, deliverables, and budget of the project are agreed upon. Additionally, it's important to involve the consultant early on in the project and keep them updated throughout. This will ensure that they understand your product or service, your users, and your context. Lastly, you should trust and respect the consultant as a partner and an expert in their field. Listen to their opinions and suggestions, even if they challenge your assumptions or preferences. Respect their time and expertise by paying them fairly and promptly.

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5 What to look for in a UX research consultant?

Finding a good UX research consultant can be a challenge, but not an impossibility. When looking for a UX research consultant, you should consider their relevant skills and experience, as well as their communication and collaboration abilities. Additionally, it is important to assess their passion and curiosity for UX research and your product or service. You should check their portfolio, resume, references, and testimonials to evaluate their previous work and results. Additionally, ask them about their research methods, tools, and processes to see how they adapt to different situations and challenges. Furthermore, assess the consultant's communication style, frequency, channels, availability, responsiveness, flexibility, enthusiasm, motivation, interest in your project and users. Finally, inquire about their learning and growth goals and how they keep up with the latest trends and best practices in UX research.

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Pedro Vargas

Design & ResearchOps ? UX Strategy ? UXC by NN/g
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Compartilho o meu top 5 de elementos para considerar antes de contratar uma pessoa consultora de UX Research: 1. Experiência técnica 2. Organiza??o 3. Comunica??o oral e escrita 4. Vis?o sistêmica 5. Seguran?a ou autoconfian?a

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you benefit from working with a UX Research consultant?

1

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3

4

5

6

1 What is UX research?

2 What is a UX research consultant?

3 Why hire a UX research consultant?

4 How to work with a UX research consultant?

5 What to look for in a UX research consultant?

6 Here’s what else to consider

User Research

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How can you benefit from working with a UX Research consultant?

1

2

3

4

5

6

1 What is UX research?

2 What is a UX research consultant?

3 Why hire a UX research consultant?

4 How to work with a UX research consultant?

5 What to look for in a UX research consultant?

6 Here’s what else to consider

User Research

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