Content curation is the process of finding, selecting, and sharing relevant and valuable content for your audience. It can help you establish your authority, build trust, and provide value to your followers. But how can you become a successful content curator? Here are some tips and best practices to follow.
Before you start curating content, you need to have a clear idea of what you want to achieve and who you want to reach. What are your objectives, challenges, and opportunities? Who are your ideal customers, prospects, and influencers? What are their needs, interests, and pain points? How can you help them solve their problems or achieve their goals? By defining your goals and audience, you can create a content curation strategy that aligns with your brand and delivers value to your audience.
Network and communicate. The more you do of both, the more success you will be. Attend relevant conferences, source via your existing connections and stay organized. Understand what works for you, who your resources are and stay in touch.
Identifying, and truly understanding your target audience is key! You could curate the most in-depth, researched and well written piece of content, but if it doesn't speak to your audience then it won't perform. Take the time to get to know your audience - who are they, what do they care about, what are their pain points/challenges etc. Speak to their desires and weaknesses...
The next step is to find and evaluate sources of content that are relevant, credible, and diverse. You can use various tools and platforms to discover and filter content, such as RSS feeds, social media, newsletters, blogs, podcasts, videos, webinars, ebooks, and more. You can also follow industry leaders, influencers, experts, and competitors to see what they are sharing and talking about. However, you should not rely on automation or algorithms alone. You should also use your own judgment and criteria to evaluate the quality, accuracy, and usefulness of the content. You should also check the original source, the date, the author, and the reputation of the publisher.
One of the most important aspects of content curation is adding your own value to the content you share. You should not just copy and paste the content or the headline without any context or commentary. You should provide your own insights, opinions, perspectives, or questions that reflect your brand voice and personality. You should also explain why the content is relevant, interesting, or helpful to your audience. You should also give proper credit and attribution to the original source and author. By adding your own value, you can differentiate yourself from other curators and engage your audience.
Adding your own value can come in two ways; adding unique perspectives (in-house data, expertise or insight), and establishing your brand tone of voice. Tone of voice is crucial to brand perception! How do you communicate? Are you jovial and casual? Perhaps you're informative and relaxed? Think about your target audience and what tone they'll respond to PLUS how you're distinguishing yourself from your competitors.
Un des aspects essentiels de la curation de contenu est de la teinter de sa brand voice pour devenir reconnaissable et renforcer sa marque personnelle.
Another key element of content curation is organizing and formatting your content in a way that is easy to consume and share. You should use categories, tags, keywords, and headlines to group and label your content. You should also use different formats and media to present your content, such as images, videos, infographics, slides, podcasts, newsletters, blogs, social media posts, etc. You should also optimize your content for different devices, platforms, and channels. You should also use analytics and feedback to measure the performance and impact of your content.
The final step is to share and promote your content to your audience and beyond. You should use a content calendar and a scheduling tool to plan and distribute your content across different channels and times. You should also use social media, email marketing, SEO, and other tactics to amplify your reach and visibility. You should also encourage your audience to interact with your content, such as liking, commenting, sharing, or subscribing. You should also engage with your audience and other curators by responding to their comments, questions, or feedback. You should also thank them for their support and loyalty.