How can you become a sought-after speaker using thought leadership?

Elevate your speaking prowess through thought leadership by navigating the seas of your unique niche. Don't just find a slot; carve your space like an artisan shaping a masterpiece. Your niche isn't a tag; it's the vivid tapestry that sets you apart in the crowded symphony of speakers. Think of it as a bespoke suit tailored for your expertise. In the realm of thought leadership, identifying your niche isn't just a strategic move; it's the resonant chord that transforms you from a speaker into a sought-after maestro, conducting conversations that echo your distinctive expertise with every spoken word.

Find your unique voice and niche. Identify what problem you solve, who you solve it for, and why you are the best person to do it. Be authentic and genuine in expressing your values, beliefs, and style. Then Master your craft and develop original, engaging content. Invest time and effort in improving your public speaking skills and creating insightful, relevant, and compelling presentations. Showcase your expertise and depth of knowledge in your area of interest. It is doable - ask me.

Choosing a niche is the foundational step in establishing yourself as a sought-after speaker through thought leadership. Delve into a field where your passion aligns with your expertise. By narrowing your focus, you position yourself as a specialist rather than a generalist, making it easier for your audience to identify and remember you. Whether it's sustainability in business, emerging technology, or leadership psychology, a well-defined niche allows you to speak with authority and depth, attracting an audience interested in your unique insights. As you consistently deliver valuable content within your chosen domain, your reputation as a thought leader grows, opening doors to speaking opportunities in relevant conferences and events.

In my experience, becoming a sought-after speaker in thought leadership involves identifying a unique niche that resonates deeply with personal and professional values. Focusing on vulnerability has been a cornerstone of my journey. From co-founding the EGN network to being recognized as a LinkedIn Top Voice, I have always emphasized the importance of authentic connections and mutual support. My role in building a network for business leaders and advocating for holistic well-being has set me apart in the speaking world. By sharing insights on mental health, physical endurance, and the transformative power of vulnerability, I offer a perspective that is both relatable and inspiring.

Delve into your passions and strengths to pinpoint a niche where your expertise shines. Consider the unique intersection of your skills and interests. Once identified, make a conscious effort to align your thought leadership content with this niche consistently.

Lo primero es ser un referente en el tema a tratar, ser una autoridad. Lo segundo, si realmente quieres tener recorrido como speaker, has de formarte en oratoria, técnicas escénicas... El problema actual del mercado es el intrusismo, con demasiada gente con más ego que curriculo. Mal, muy mal. Así no.

Over the years, it's become more known to me that speaking goes beyond what you are saying but more about how you say it. It's your full package of delivering that message, which is reflected by your presence, your brand. A key question to ask yourself is: Who are you, and what do you want to be known for. Once you're comfortable and confident with who you are, you will start portraying that online, and others will then become more confident in that too.

"Show your work" – Austin Kleon, is a great book on why it is important to Brand to show your work. Not your lunch or selfies, but your journey along the brand building. This also proves out your niche and why you have worked hard and deserve to speak on stage as an expert.

Honestly, use your name and not some cool pseudonym. Build your brand on being authentic and that means using your actual name. The best way to build a credible speaking brand is for you to create valuable content on your expertise and to publish this content on relevant platforms and I mean online publications where your ideal customers are hanging out and that could be Fast Company, Inc. Magazine etc as long as it’s relevant to your topic. Also do your best to land guest speaking spots on podcast shows that are in line with your topic once again. The more content you have on your topic of expertise and it’s in front of decision-maker’s faces, the more valuable you’ll become when compared to other speakers of similar ilk.

Thought leadership is built on high-quality content. Create informative and engaging content such as articles, blog posts, videos, or podcasts. Offer fresh insights, research findings, or innovative ideas that resonate with your audience. Consistency is key; regularly produce content that demonstrates your expertise and reinforces your thought leadership.

Invest time in creating content that not only reflects your expertise but also addresses the needs and interests of your target audience. Experiment with diverse formats, such as articles, videos, or infographics, to cater to different learning preferences.

Crafting your unique content is not just about sharing knowledge; it's the first step to becoming a sought-after speaker in the realm of thought leadership. To become a sought-after speaker using thought leadership, start by creating compelling and unique content. Focus on topics where you have expertise and a fresh perspective. Your content should provide value, provoke thought, and offer insights that are not commonly found. It should reflect your unique voice and approach, helping to establish your distinct presence in your field. High-quality, original content is the foundation upon which your reputation as a sought-after speaker can be built.

Schedule a time for creating content at least once a day, even if it’s for 15 minutes. Using writing AI can make it easier to produce this content but don’t get too carried away with it because it will take away your unique point of view and make you common. I always tell clients to use something like Otter AI for those times when they have those golden nuggets but don’t have the time to write them down, so Otter will record their voice and produce an audio and text file. I also encourage them record long-form videos where they talk about their message in-depth and post this on a relevant platform where there are decision makers who could hire them as speakers and trainers.

Strategically share your content on platforms where your target audience is most active. Engage in conversations related to your niche and offer valuable insights. Leverage social media tools to schedule posts for consistent visibility and engagement.

Promoting your content isn't just about visibility; it's a strategic step in establishing yourself as a sought-after thought leadership speaker. Promoting your content effectively is crucial to becoming a sought-after speaker. Leverage social media, professional networks, and industry forums to share your insights. Engaging with your audience through these channels increases your visibility and establishes your expertise. Consider guest blogging, podcast appearances, or collaborations with industry influencers to reach a wider audience. Consistent and strategic promotion of your content helps in building your reputation and audience, crucial steps in becoming a recognized speaker in your field.

As a sought-after speaker, it's crucial to accept speaking opportunities at conferences, webinars, or podcasts. Deliver engaging and informative speeches that align with your niche. Tailor your presentations to the specific needs and interests of your audience. Connect with your audience on a personal level, sharing real-world examples and stories that illustrate your expertise.

Prioritize preparation to ensure your speeches are polished and resonate with your audience. Tailor your messaging to the specific concerns or interests of the event attendees. Utilize storytelling techniques to make your content more relatable and memorable.

It’s never a bad idea to rehearse your speech every chance you get because practice makes excellent- as cliche as it sounds. It would add more value to you if you were time yourself and really get into character and speak as if there’s a thousand people watching and listening attentively to you…and no second takes when you make a mistake just improvise and try to make it in one take because this will help you to think on your feet as you ought to in a real life speaking situation. Then go and deliver your speech just like you did when you were practicing and don’t try to not make mistakes because you will but try to be calm by remembering that you’re on stage because they believe you can help them so help them and try to have fun!

Siempre has de pedir un feedback (sincero) que te ayudará a corregir tus peque?os defectos hasta pulir tu conferencia y tu puesta en escena. Esto es un trabajo de muchos ajustes, paciencia y perseverancia.

Actively seek feedback from event organizers and audience members after each speaking engagement. Analyze metrics such as audience engagement, post-event discussions, and any measurable impact resulting from your

Create a google sheet for yourself with rating questions that will cover things like your confidence while speaking, voice volume and pitch, fidgeting and useless movements, forgetting words, use of repetitive words like uhmm etc. Then unless you have given the audience or the person who hired you a feedback sheet…you’ll have to fish for the feedback by asking audience members how they found the delivery of your talk and what you could work on etc. It’s best to get the person who hired you to write a recommendation letter if possible as this will be worth gold later on. Always ask for feedback and ask if you can publicly use their words.

Habla desde la experiencia, no pretendas ser un "todólogo" hablando de cualquier tema que se ponga de moda si no es tu expertise Honestidad y coherencia ante todo, por favor.

Start by identifying a niche where you can contribute fresh insights. This doesn't mean you have to choose an obscure topic; rather, find a new angle or perspective on a familiar subject. Your unique viewpoint will set you apart from other speakers. Also start by speaking at smaller, industry-specific events to build your reputation. As you gain confidence and recognition, you can start targeting larger, more general events. Each speaking opportunity is a chance to refine your message and delivery. Lastly, never lose sight of your authentic self. Audiences can quickly sense inauthenticity. Be true to your values, beliefs, and style. Your genuine passion and enthusiasm for your topic will naturally draw people to your talks.

Yes you need to speak about a niche topic, but don't let that stop you from starting and sharing your journey, that is where your niche will become apparent. What do people respond to? What do they feel is useful That is your speaking topic. Keep learning, keep sharing.

Your demand for speaker will also depend upon measurable results which individuals or organization will derive from your content/Insights