How can you balance your portfolio between different types of speaking engagements?

Como referente en la representación de conferenciantes profesionales, en Helpers Speakers lo que recomendamos es tener una oferta de conferencia/s, talleres y si es posible, alguna actividad de team building que complemente la oferta. El problema que vemos a menudo, es que muchos conferenciantes que han “quemado” su ponencia, se ven capacitados de hablar de casi cualquier cosa y un experto en liderazgo, acaba hablando sobre sostenibilidad, desarrollo personal o poesía libanesa. Desde Helpers Speakers luchamos contra la falta de honestidad y los “todólogos”

There is only one you. This makes what you have to say unique. Lead with that. Do not follow. Deconstruct your message into thoughts, stories Reconstruct it with only what truly matters Less is more Relax, do your thing

In my experience, knowing your goals is a fundamental step in balancing your portfolio of speaking engagements. It's crucial to align these engagements with what you aim to achieve in your speaking career. For instance, if brand building is your primary objective, seeking keynote opportunities at high-profile conferences can significantly enhance your visibility. On the other hand, if lead generation is your focus, engaging in workshops or webinars that directly address potential clients' needs can be more effective. It's about strategically selecting platforms that resonate with your expertise and propel you towards your long-term goals.

When balancing your speaking engagements, understanding and communicating your value is crucial. Set and negotiate fees that reflect your unique insights and expertise. It's not just about money; it's also about recognizing the value of your time and contributions. Occasionally participating in lower-paid or pro bono events aligned with your values or offering exposure can be strategically beneficial. Carefully consider travel and time commitments to ensure each opportunity is a worthwhile investment in your growth.

In my experience, tailoring your speaking engagements to your audience is crucial for maintaining a balanced and effective portfolio. Knowing who you're addressing helps customize your presentations to resonate more deeply with the attendees. If your expertise lies in a specialized field, focusing on industry-specific events can solidify your standing as a thought leader. Conversely, if your content has broader appeal, diversifying your topics and presentation styles to suit various audience segments can expand your reach. Understanding your audience's needs and preferences lets you choose engagements where your message will have the most impact and relevance.

In my experience, acknowledging and respecting personal and professional limits is vital for a sustainable speaking career. Realistically assess how many engagements you can handle without compromising your well-being or other obligations. Overextending leads to burnout, reduced presentation quality, and negative impact on other areas of life. Prioritize engagements that require less travel, like virtual events or pre-recorded sessions. Flexible schedules provide opportunities to diversify engagements and experiment with different formats. Remember, engagement quality matters more than quantity.

In my experience, maximizing opportunities is crucial for balancing your speaking engagements. Effectively leveraging your network can open doors to new meaningful opportunities. Maintaining and nurturing relationships is key. A strong reputation can attract offers from high-profile organizations. Evaluate opportunities based on audience reach, alignment with your brand, and long-term benefits. Strategic opportunities align closely with your goals and values.

Tras más de 22 a?os transformando a personas y más de 5.000 alumnos, sugiero ponerse en manos de profesionales cualificados que te puedan aportar una visión objetiva sobre el desarrollo de tus habilidades comunicativas, que puedas identificar que potenciar y que minimizar. Así mismo es muy interesante formarte en artes afines que te puedan ayudar, meditación, respiración, improvisación, gimnasia expresiva corporal, modulación vocal, etc. También invito a arriesgar, probar y desarrollar nuevos contenidos o nuevas propuestas de exposición de nuestras conferencias. Por último, disfrutar, eso es fundamental.