How can you balance your focus on competitors and your own sales goals?

2 Research your competitors

The second step to balance your focus on competitors and your own sales goals is to research your competitors. You don't need to obsess over every detail, but you should have a general idea of who they are, what they offer, how they position themselves, and how they sell. You can use online tools, industry reports, social media, customer reviews, and even mystery shopping to gather information. By researching your competitors, you can identify their weaknesses, opportunities, and threats.

3 Monitor your competitors

The third step to balance your focus on competitors and your own sales goals is to monitor your competitors. You don't need to spy on them, but you should keep track of any changes, trends, or news that affect their business. You can use alerts, newsletters, blogs, podcasts, webinars, and events to stay updated. By monitoring your competitors, you can anticipate their moves, react quickly, and adjust your strategy.

4 Learn from your competitors

The fourth step to balance your focus on competitors and your own sales goals is to learn from your competitors . You don't need to copy them, but you should acknowledge their successes, failures, and best practices. You can use feedback, testimonials, case studies, awards, and benchmarks to evaluate their performance. By learning from your competitors, you can improve your skills, products, and processes.

5 Compete with your competitors

The fifth step to balance your focus on competitors and your own sales goals is to compete with your competitors. You don't need to fear them, but you should challenge them. You can use comparisons, demonstrations, trials, guarantees, and referrals to persuade your prospects. By competing with your competitors, you can win more deals, increase your market share, and grow your revenue.

6 Collaborate with your competitors

The sixth and final step to balance your focus on competitors and your own sales goals is to collaborate with your competitors. You don't need to befriend them, but you should respect them. You can use networking, partnerships, co-marketing, co-selling, and referrals to create mutual value. By collaborating with your competitors, you can expand your reach, access new resources, and leverage new opportunities.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?