How can you balance sustainable retail packaging with other business priorities?

1 Assess your current situation

The first step is to evaluate your current packaging practices and identify areas of improvement. You can use tools such as the Sustainable Packaging Coalition's Design for Recycled Content Guide or the Ellen MacArthur Foundation's New Plastics Economy Global Commitment to measure your packaging performance and set goals. You can also conduct a life cycle assessment (LCA) to understand the environmental impacts of your packaging materials and processes, from sourcing to disposal.

2 Explore your options

The next step is to research and compare different packaging options that can help you achieve your sustainability goals. Some of the factors to consider are the type, amount, and quality of the materials, the recyclability or compostability of the packaging, the availability and affordability of the suppliers, and the compatibility with your products and distribution channels. You can also look for certifications or labels that indicate the environmental credentials of the packaging, such as FSC, BPI, or Cradle to Cradle.

3 Engage your stakeholders

The third step is to communicate and collaborate with your stakeholders, such as customers, employees, suppliers, regulators, and industry peers. You can use various methods to engage them, such as surveys, feedback forms, social media, newsletters, or events. You can also join networks or initiatives that promote sustainable packaging, such as the Sustainable Packaging Coalition, the American Sustainable Business Council, or the Green Business Network. By engaging your stakeholders, you can gain insights, support, and recognition for your efforts.

4 Test and optimize

The fourth step is to test and optimize your packaging solutions before rolling them out. You can use methods such as prototyping, sampling, or pilot testing to evaluate the functionality, durability, and appeal of your packaging. You can also collect data and feedback from your customers, employees, and suppliers to measure the effectiveness and satisfaction of your packaging. Based on the results, you can make adjustments or improvements to your packaging design, materials, or processes.

5 Monitor and report

The final step is to monitor and report on your packaging performance and progress. You can use indicators such as the amount of packaging materials used, the percentage of recycled or renewable content, the recycling or composting rate, or the carbon footprint of your packaging. You can also use tools such as the Sustainable Packaging Coalition's Essentials or the Global Reporting Initiative's Standards to report on your packaging sustainability. By monitoring and reporting, you can track your achievements, identify gaps, and demonstrate your commitment.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?