How can you balance social selling and your mental health?

Turn it into a <30 minute routine. There is a checklist that Social Sellers run each morning and/or evening that helps with Account Prioritization and Network Growth.

As an introverted, empathic and highly sensitive business owner I can burn out quickly so I'm all about working smartly versus falling down the rabbit hole and wasting precious time and energy scrolling or doing things that don't move the needle. I advise all my clients to focus on LinkedIn strategically for 30 minutes max a day and to track everything! I try to make it fun - so many people come on to LinkedIn or social media in the wrong frame of mind so I advocate doing it when you're in a good energetic state (post walk, pilates etc), sticking on your favourite music to get you going and I turn on my oil diffuser and get in my happy state. Little and often is the way to do it - quality versus quantity! Consistency + Quality = Success

People referring to Social Selling being a marathon, it's not! In a marathon you do exactly the same for 42 kilometres, sales is nothing like that. It's more like an endurance race, you need to have different skills, be adaptable to different circumstances and grounds. Also, social selling has everything to do with attitude, it requires a long breath. It does not yield sustainable quick results, but once done correctly, you will create your own ongoing growing funnel

This is the biggest problem for people trying to sell on social. Their expectations are that success is about critical mass of activity. Whilst things like posting, engaging and messaging are a part of the process, they are in isolation a game of hope. People become trapped, thinking that it’s not working because they’re not doing enough, and so commit more and more time to activity over which they have no control. There are thousands and thousands of people suffering for this reason alone. Effective social selling requires simple, measurable processes that can be implemented and repeated in a controlled, predictable, and sustainable way.

Consider social selling as a garden rather than a race. You can't force the flowers to bloom overnight; it takes nurturing, patience, and an understanding of the unique needs of each plant. Your 'social seeds' require a tailored approach, acknowledging that growth happens in its own time. Don't rush the process, but rather cultivate a mindful strategy that respects the organic rhythm of relationship-building and engagement.

Social Selling needs to be implemented in your sales DNA. Don't waste time by (over)thinking what to do next. Lists and rank your tasks by using the following steps in the funnel: 1. Identify new prospects 2. Engage with prospects / clients 3. Reach out (connect) 4. Build Trust & Credibility 5. Convert Divide your time over each stage!

To engage in social selling correctly we recommend implementing the 30x30x30 everyday. That’s 30 minutes in the morning, 30 minutes in mid afternoon and 30 minutes in the evening. 30 in the AM means you are engaging with all of those that have engaged w you, and you are responding to all messages and finding, engaging, connecting, and feeding your network w valuable content. 30 in the mid afternoon- repeats. 30 in the evening is your preparation time for researching and setting up your target lists and accounts and pocs for the next morning. We also suggest you leverage human assisted AI tools like FlyEngage AI to help you scale your engagement.

There needs to be a company buy in for social selling as it does require time. Scheduling 30-45mins per day for this sales channel might sound a lot but no sales leader would ever question their sales folks using 2-3 hours every day on email let alone using their phones for 1-2 hours. Social selling is yet another channel to create pipeline, nurture it and close deals.

Don't let LinkedIn determine how you spend time on the platform. YOU dictate how you spend your time on LinkedIn. The simplest formula to follow is the 3x3x3 rule: 3 comments, 3 connections and 3 conversations. Do this daily and not only will you save yourself from overwhelm, you'll build your brand and attract new leads.

Begin by identifying your key tasks for social selling — content creation, networking, responding to messages, and engaging with others’ content. Allocate specific time slots for these activities. This planning helps prevent the day from becoming a continuous scroll through social media, which can be mentally draining.

venda social é sobre estabelecer conex?es autênticas, n?o apenas transa??es. Além de construir e nutrir relacionamentos, é vital entender as necessidades únicas de cada contato. Personalize sua abordagem com base nas preferências e interesses deles. Use as redes sociais n?o só para compartilhar conteúdo, mas também para celebrar os sucessos de seus contatos, refor?ando uma comunidade de apoio mútuo. E sempre que possível, transforme intera??es online em conex?es offline para fortalecer esses relacionamentos. Lembre-se, o valor de sua rede está na qualidade das rela??es que você cultiva, n?o apenas no número de conex?es.

Building and nurturing a supportive network is essential for balancing social selling with mental health. A strong network provides valuable connections, resources, and emotional support. Here's a guide on how to build and maintain a network that contributes to a healthy work-life balance: Identify Your Goals: Clearly define your social selling goals and the type of network that would be beneficial. Utilize Social Media Platforms: Leverage social media platforms to connect with professionals in your industry. Engage Authentically: Engage with others authentically. Respond to comments, share valuable content, and participate in discussions. Connect with Colleagues and Peers: Strengthen connections within your organization.

Balancing the demands of social selling while nurturing a network that supports both professional growth and mental well-being is pivotal. Prioritising meaningful connections over quantity, setting clear networking boundaries, and engaging purposefully can alleviate stress associated with networking activities. It's crucial to integrate mindfulness into interactions and evaluate networking efforts to ensure they align with your goals while maintaining a healthy state of mind. Please remember, it's not just about expanding your network, but fostering relationships that contribute positively to both your career and mental health.

The biggest mistake people starting a social selling approach is focusing too much on the SELLING part and not nearly enough on the SOCIAL part. Just remember it’s all about ABC. Always Be Connecting. Engage in real conversations. Build genuine relationships. The sales will take care of themselves.

Construir una red de contactos de calidad es fundamental. Tu red de contactos es la que te brindará nuevas oportunidades. >Laborales. >Negocios. >Alianzas. >Proveedores. Para eso no contactes a cualquiera. ?Quieres revisar contenido de cualquiera? ?Quieres que llegar a cualquier persona? Para eso analiza bien a quién quieres llegar. No es necesario que solo contactes a tus posibles clientes, muchas personas pueden ser el puente para llegar a él. Pero debes clasificar y tener parámetros que te ayuden a definir a quien sí y a quien NO contactar. De esta forma vas agrandando tu red de contactos y logrando que sea una de muy buena calidad para lograr tus objetivos en LinkedIn.

Creating content that aligns with your social selling goals while maintaining a balance with your mental health involves thoughtful planning and a focus on authenticity. Here's a guide on how to create content that serves your objectives without causing undue stress: Establish Content Themes: Define key themes for your content that align with your social selling objectives. Create a Content Calendar: Develop a content calendar that outlines the topics and formats for your posts. Prioritize Quality Over Quantity: Focus on producing high-quality content rather than overwhelming yourself with quantity. Share Personal Stories and Insights: Integrate personal stories and insights into your content.

Don't overthink it - commit and be consistent, use tools such as Shield to analyse your content performance and tweak accordingly based on post types. Be human and authentic, talking to the pain points of your target audience - don't chase vanity metrics, instead look for active engagement from your target leads.

Create content you enjoy creating, try new things, connect with great people, folks who share similar values and folks you want to do business with and drop comments on relevant posts your audience reads and your influence within your target audience will grow. And ask for a call. If you’re in sales, do these things and you’ll be amazed at how quickly your mental health improves when speaking with prospects and pipeline grows.

I've been diagnosed with post pandemic social media trauma ??. Seriously it's a thing! After years of building brands on social media in the travel space, I'm now building a completely new business for 2024 that doesn't rely on social media to get clients. Although I appreciate it's importance for brand building. I haven't got the mental capacity to be constantly creating but I'll use social to showcase our wins and wise words. My main focus is good old networking in person in 2024 when it comes to finding clients.

Content is the fuel! In social selling, visibility creates opportunity and one of the best ways to be visible is to curate or create content that your buyers want to see. Dont talk about your product, talk about the pains your audience is facing and how to solve them.

Selling in any kind is often a lonely journey. You are often get beaten down and faces higher level of rejections than any other roles. Sales team are often expected to be resourceful, high functioning and the scapegoat. It is often easier to be a critic. Therefore, It is vital for shut off negativity and push through. Focus on the task and objective. I’ll recommend sellers to not take anything personally - remember, you can’t please everyone #justbetruthful and #beyourself

In social selling, coming across rejection or negative feedback is part it! Remember, being turned away or facing criticism isn't a reflection of you; it often means the prospect doesn't have a need right now (or don't know they have one yet!). It's important to manage your emotions through self-awareness and mindfullness. Make sure to balance your life with postive outlets like a hobby or sport!

Let's face it, social selling can sometimes feel like riding a roller coaster — one minute you're up, the next you're down, and occasionally, you might even want to scream. Managing your emotions in the world of social selling doesn't have to be a somber affair.Feeling stressed? Take a moment to watch a funny video or read a joke. Laughter is a fantastic stress-buster. Remember, it's hard to feel anxious when you're chuckling over a cat video. This is the "LOL" rule - Laugh Out Loud, not just type it.

Managing your emotions is crucial for maintaining a healthy balance between social selling and your mental health. Social selling often involves interacting with various individuals, facing rejections, and dealing with the pressures of meeting targets. Here are strategies to effectively manage your emotions: Self-Awareness: Develop self-awareness to recognize and understand your emotions. Set Realistic Expectations: Establish realistic expectations for your social selling efforts. Mindfulness and Meditation: Practice mindfulness and meditation techniques to stay present in the moment. Positive Affirmations: Incorporate positive affirmations into your routine. Remind yourself of your strengths, achievements, and capabilities.

For sales folks, it's key to dial down the obsession with outcomes and lean into the effort game. The sales world is a rollercoaster with factors like market trends and the economy pulling the strings, stuff we can't control. So, instead of getting bogged down by the results, let's champion the grind. This mindset isn't just about staying positive; it's a ticket to tweaking our skills, rolling with the punches, and building rock-solid bonds with clients. It's like a constant invite to be proactive, spotting new opportunities, learning from the bumps, and fine-tuning our game plan. Bottom line: shift the focus to effort, and watch success and personal growth become the norm in this ever-changing sales scene.

Social selling (and social media as its tool) does not burden when it is embedded as part of the sales process. Only then it is effective and productive, and not something extra - Prospecting and identifying sales opportunities - Interaction with customers and prospects - Networking & contacting - Building trust in conversations and content - Conversion with follow ups and commercial discussions The important thing is that you lead your social media use, and don’t let social media take you and your health!

I know this may sound incredibly odd, but I have found "social selling", which I have renamed to be "social mental well being", to be one and the same. What I mean by that is your intention and how you choose to be on a platform such as this one, is the deeper key to a balance. When I came here 63 days ago my mental health was in a lower than desired place. The connections and micro conversations that have been peppered throughout my day have literally changed my life. There are an overabundance of good humans here on Linkedin specifically that I now call my friends. I view this time here no differently than going out for a walk or dropping into a yoga class. The humans here have made all the difference to that alignment for me.

Social Selling is not just strategy. It is a way of thinking. Also it doesn't mean you don't use other strategies. In fact Social Selling requires you to integrate it into all your sales and marketing. Social Selling highlighted the need to use social media. By now if you're not using it, you're being left behind. But, you still need to pick up the phone, go out and talk to people. Please don't stay hidden behind you computer screen. We all need human interaction. A last thought...it should be less about selling and more about building relationship.

I wrote a piece on the dopamine spike people get from engagement on social media, and like addiction, I've found sales reps and others fall into that trap. Understand which activities are necessary for your sales process and that are high value (such as engaging your network through authentic comments or messages). Consider doing a "digital detox" every so often. I went through burnout and social media addiction almost a decade ago and now I make sure to focus on quality vs quantity, and use my calendar to schedule my start and stop times for social selling activities.

Like any sales program you are going to mostly be doing farming and planting the seeds today that will sprout at some point in the future. Especially with social selling. You will need to have a hunters instinct as well to leap on opportunities that present themselves. But don't forget: 1) Do not take negative responses personally - you can never know what the other person is going through and you could be reaching them on a bad day. 2) Do not make assumptions about whether some one wants something or not even when they are engaging. Avoid overthinking/analysis. 3) Do not go negative: don't let it get to you; don't increase urgency for you because that rarely matches the urgency for your prospect. It just makes you more desperate.