As a retail salesperson, you want to sell more products and earn more commissions, but you also want to provide accurate and honest information to your customers. How can you balance these two goals without compromising your integrity or reputation? In this article, we will share some tips and strategies on how to achieve this balance and boost your sales performance.
The first step to balance sales and accurate product information is to know your products inside out. You should be familiar with the features, benefits, prices, warranties, and customer reviews of the products you sell. You should also be able to compare and contrast them with similar or competing products. This way, you can answer any questions or objections your customers may have, and highlight the value and advantages of your products.
An efficient salesman stands out by thoroughly mastering the details of the product they offer, from raw materials to packaging disposal. These details must be known with precision, leaving no room for assumptions. Narrating the product's story, efficiency, and quality is essential for winning over consumers, while a well-structured after-sales strategy, including obtaining customer feedback, is crucial for addressing flaws and cultivating consumer loyalty.
To be able to know the value of your products, you must know all the details of the product and competing products in the market and what you offer that is unique in your product
Sometimes we go out with the same product for the similar solution to different market We need to have a SWAT and solutions explanation tailor made for them to understand. Quite difficult but it's core and is important.
The second step to balance sales and accurate product information is to listen to your customers and understand their needs, preferences, and pain points. You should ask open-ended questions, use active listening skills , and show empathy and interest. By doing this, you can build rapport and trust with your customers, and tailor your product information and recommendations to their specific situations and goals.
The third step to balance sales and accurate product information is to provide solutions, not features. You should focus on how your products can solve your customers' problems, improve their lives, or satisfy their desires. You should also use stories, testimonials, or demonstrations to show the benefits and results of your products. This way, you can appeal to your customers' emotions and motivations, and make your product information more relevant and persuasive.
The fourth step to balance sales and accurate product information is to be honest and transparent. You should never lie, exaggerate, or mislead your customers about your products. You should also admit when you don't know something, and refer them to other sources or experts if needed. You should also disclose any limitations, drawbacks, or risks of your products, and explain how they can be overcome or minimized. This way, you can show your credibility and professionalism, and avoid any potential complaints or returns.
The fifth step to balance sales and accurate product information is to handle objections and close the sale . You should anticipate and address any common or possible objections your customers may have, such as price, quality, or alternatives. You should also use positive language, confidence, and urgency to persuade your customers to buy. You should also ask for the sale, suggest upsells or cross-sells, and thank your customers for their purchase.
The sixth step to balance sales and accurate product information is to follow up and get feedback. You should contact your customers after the sale, and ask them how they are enjoying their products, if they have any questions or concerns, or if they need any assistance. You should also ask them for their feedback, reviews, or referrals, and use them to improve your product knowledge and sales skills. This way, you can increase your customer satisfaction and loyalty, and generate more repeat and referral business.
“Sell me this pen”. That’s what we imagine when we think sales. If you sell pen to someone who doesn’t need it, you are fooling the customer. That’s bad salesmanship. The customer will not return back and will create bad word of mouth which will be potentially disastrous for any business. The title seems to be odd. Any business that wants recurring customers has to ensure all the key product features are accurately communicated. Salespeople need to be trained as consultants who help customers solve their needs by purchasing the right product.
Indian retailers prioritize balancing sales and accurate product information for sustained success. Tata Cliq employs ChatGPT, ensuring transparent and detailed product information through a chatbot, fostering customer trust and informed decision-making. Myntra's AI Stylist integrates accurate product details with personalized style recommendations, enhancing the shopping experience. These examples illustrate a strategic use of AI to harmonize sales incentives with precise information, creating a win-win situation for both retailers and customers in the Indian market.