How can you balance persuasion with objectivity in business decision making?

2 Use credible and relevant evidence

One of the most important aspects of persuasion is to support your claims with credible and relevant evidence. Evidence can be facts, statistics, examples, testimonials, or other sources of information that back up your arguments. However, not all evidence is equal. You need to evaluate the quality, reliability, and relevance of your evidence, and cite your sources properly. You also need to acknowledge and address any counter-evidence or opposing views that may challenge your position, and explain why your evidence is stronger or more convincing.

3 Apply logical and ethical reasoning

Another key aspect of persuasion is to apply logical and ethical reasoning to your arguments. Logical reasoning means that your arguments are coherent, consistent, and valid, and that they follow the rules of logic and avoid logical fallacies. Ethical reasoning means that your arguments are respectful, fair, and honest, and that they appeal to the values and principles of your audience and the context. You need to avoid any forms of manipulation, deception, or coercion that may undermine your credibility and trustworthiness.

4 Use appropriate language and tone

The way you communicate your arguments can also affect your persuasion and objectivity. You need to use appropriate language and tone that match your purpose, audience, and context. You need to avoid any language that is vague, ambiguous, or misleading, and use clear, precise, and accurate words and phrases. You also need to avoid any language that is offensive, aggressive, or disrespectful, and use polite, respectful, and positive words and phrases. You need to balance the use of emotional and rational appeals, and avoid any extremes that may alienate or antagonize your audience.

5 Seek feedback and revise your message

Finally, you need to seek feedback and revise your message before you present it to your audience. Feedback can help you identify any gaps, errors, or weaknesses in your arguments, and improve your clarity, coherence, and persuasiveness. You can seek feedback from different sources, such as peers, mentors, experts, or potential audience members, and ask them specific questions about your message. You need to be open-minded and receptive to feedback, and use it to refine and strengthen your arguments.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?