How can you balance intuition and data in your pitch?

1 Know your audience

Different audiences have different preferences and expectations when it comes to intuition and data. For example, customers might care more about how your product solves their problems and appeals to their emotions, while investors might care more about how your product generates revenue and growth. Therefore, you need to tailor your pitch to suit your audience's needs and interests. Use intuition and data to tell a story that resonates with them and shows them the value of your product.

2 Use data to support intuition

Intuition is not enough to convince your audience that your product is worth pursuing. You need to back up your intuition with data that shows that your product is feasible, desirable, and viable. Data can come from various sources, such as market research, customer feedback, user testing, prototyping, analytics, or benchmarks. Use data to validate your assumptions, demonstrate your results, and highlight your competitive advantages. Data can also help you identify and address potential risks, objections, or gaps in your pitch.

3 Use intuition to inspire data

Data is not enough to make your audience excited about your product. You need to use your intuition to spark their curiosity, imagination, and passion. Intuition can come from various sources, such as your personal experience, your vision, your creativity, or your insights. Use intuition to generate ideas, explore possibilities, and create solutions. Intuition can also help you communicate your purpose, your values, and your emotions in your pitch.

4 Balance quantity and quality

When it comes to intuition and data, more is not always better. You need to balance the quantity and quality of both elements in your pitch. Too much intuition can make your pitch vague, unrealistic, or irrelevant. Too much data can make your pitch boring, overwhelming, or confusing. You need to select the most relevant and impactful intuition and data for your pitch and present them clearly and concisely. You also need to balance the frequency and timing of both elements in your pitch. You can use intuition to capture attention, data to build credibility, intuition to maintain interest, data to reinforce confidence, and so on.

5 Seek feedback and iterate

Balancing intuition and data in your pitch is not a one-time task. It is an ongoing process that requires feedback and iteration. You need to test your pitch with different audiences, collect their responses, and analyze their reactions. You need to measure the effectiveness of your pitch in terms of engagement, persuasion, and conversion. You need to identify what works and what doesn't work in your pitch and make adjustments accordingly. You need to keep learning and improving your pitch until you achieve your goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?