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How can you balance content quality and speed for social selling?

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Social selling is the art of using social media platforms to build relationships, trust, and authority with your prospects and customers. It can help you generate more leads, increase conversions, and boost your reputation. But how can you create and share content that is relevant, engaging, and timely without compromising on quality or spending too much time? Here are some tips to help you balance content quality and speed for social selling.

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?? Corinne Keijzer

LinkedIn training sinds 2010 | Incompany maatwerk voor communicatie, marketing & employee advocacy | LinkedIn…
Berta Mateos Romero · Estrategia Marca Personal

Marca personal y corporativa en LinkedIn · Formación empresas y mentor · + 200 clientes han implementado mis…
Kapil Thukral

Helping people make an additional 6-figure income with their 9-5 Jobs with a proven Stress-free Framework | Social…

1 Know your audience

The first step to creating quality content for social selling is to know who you are talking to. You need to understand their pain points, needs, goals, and preferences. You can use tools like LinkedIn Sales Navigator, HubSpot, or Hootsuite to research and segment your target accounts and contacts. You can also monitor their social media activity, join their conversations, and ask them questions to learn more about their interests and challenges.

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?? Corinne Keijzer

LinkedIn training sinds 2010 | Incompany maatwerk voor communicatie, marketing & employee advocacy | LinkedIn gecertificeerd | NLP Practitioner | Auteur van 7 boeken | Officieel LinkedIn Ambassadeur
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Agreed. In the social selling process, it is super important that you build your relationship with your prospect. Show interest, don't impose yourself but help someone with certain issues. Likeability and trust work best in this. In addition, I prefer demand generation to lead generation. The intrinsic motivation of a prospect to approach you is incredibly strong.

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Berta Mateos Romero · Estrategia Marca Personal

Marca personal y corporativa en LinkedIn · Formación empresas y mentor · + 200 clientes han implementado mis estrategias · Conferenciante y escritora · ventas · Linkedin Content marketing · Estrategia Digital
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Involucra a tu audiencia: Fomenta la participación y el diálogo con tu audiencia. Haz preguntas, responde a los comentarios y mantén una comunicación bidireccional. La interacción con tu audiencia es clave para construir relaciones sólidas y generar confianza. Recuerda que el equilibrio entre la calidad del contenido y la velocidad en la venta social es fundamental para atraer y retener a tu audiencia.

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Gaston Nonino

Asesor Financiero y consultor de seguros ???? | Potenciemos tus finanzas y las de tu negocio juntos ???? | Capacitador en finanzas, seguros y ventas.
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Conocer a tu audiencia es el paso clave para poder tener esa mezcla virtuosa de velocidad de la información y valor en tus publicaciones. Es necesario tener un balance virtuoso para la ejecución propia de este tipo de estrategias. Conocer a tu audiencia no es solamente saber que edad tiene tu público, sino que necesitas pensar y entender la vida como ellos, asi que manos a la obra y a practicar esa empatía y escucha activa. Buscá que es lo que le duele a la gente de tu target, y empezá a transitar el camino virtuoso para que te seleccionen como alguien de confianza y autoridad. Espero que esto te haya sido útil y gracias por leerme! Buena semana :D

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2 Plan your content

The second step to creating quality content for social selling is to plan your content strategy and calendar. You need to define your objectives, key messages, value proposition, and call to action. You also need to decide what type of content you will create, such as blog posts, videos, infographics, podcasts, or ebooks. You should align your content with your buyer's journey, your sales cycle, and your social media platforms. You should also schedule your content in advance and use tools like Buffer, CoSchedule, or Sprout Social to automate your posting.

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?? Corinne Keijzer

LinkedIn training sinds 2010 | Incompany maatwerk voor communicatie, marketing & employee advocacy | LinkedIn gecertificeerd | NLP Practitioner | Auteur van 7 boeken | Officieel LinkedIn Ambassadeur
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Not entirely agree. For a company page on LinkedIn, working with multiple administrators, it does matter to be well-structured. From the personal profile, you see that spontaneous content often works very well. It is good to think ahead, get posts ready or schedule if needed (depending on timing) but also leave room for delusion. By the way, you can schedule on LinkedIn itself, you don't need an external tool for that.

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Gaston Nonino

Asesor Financiero y consultor de seguros ???? | Potenciemos tus finanzas y las de tu negocio juntos ???? | Capacitador en finanzas, seguros y ventas.
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Esta planificación del contenido es extremadamente importante a la hora de ejecutar y plantear estrategias donde se priorice la velocidad de la información y el valor agregado. Ahí es donde herramientas tecnológicas pueden ser muy importantes. Te dejo algunas herramientas que a mi me ayudan mucho: 1. Publer - All in one tool donde podes planificar, ejecutar estrategias y analizar contenido. 2. Trello - Herramienta tipo Kanban para manejar varias aristas del negocio. 3. Todoist - Herramienta de listado de pendientes! Espero que estas herramientas te permitan hacer el trabajo de la planificación más simple. Gracias por leerme!

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3 Repurpose your content

The third step to creating quality content for social selling is to repurpose your existing content. You don't have to reinvent the wheel every time you want to share something with your audience. You can reuse and adapt your content for different formats, channels, and purposes. For example, you can turn a blog post into a video, a video into a podcast, a podcast into a slide deck, or a slide deck into an infographic. You can also update and refresh your old content with new data, insights, or examples.

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Kapil Thukral

Helping people make an additional 6-figure income with their 9-5 Jobs with a proven Stress-free Framework | Social Selling Trainer | Successful Solopreneur, Author, Coach | Multiple Income & B2B Sales Growth Specialist
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Repurposing your existing content for social selling is a smart strategy to maximize your reach and engagement. Define your goals for repurposing. Are you aiming to raise brand awareness, drive organic traffic, or support lead generation? Having a goal helps you choose the right metrics for evaluation. If you are on a tight schedule, then using a couple of automation tools to post repurposed content will help with time management. To avoid sounding repetitive with repurposed content, experiment with the content format.

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Gaston Nonino

Asesor Financiero y consultor de seguros ???? | Potenciemos tus finanzas y las de tu negocio juntos ???? | Capacitador en finanzas, seguros y ventas.
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El contenido evergreen es algo importantísimo para que no tengas que destinar mucho tiempo en tu negocio. El contenido que se renueva y que se puede republicar ejecuta una obra trascendental en tu negocio, y no es más que reiniciar el embudo de ventas sin que parezca un reseteo. Ahí es donde lo poderoso de esta estrategia se genera. dado el reset, uno puede trazar cosas virtuosas a la hora de activar prospectos y clientes, además de hacerlo sin destinar demasiado tiempo. Espero que esto te invite a accionar y a reprogramar el contenido, en distintos medios y en mejores resultados. Saludos y gracias por leerme!

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4 Curate your content

The fourth step to creating quality content for social selling is to curate relevant and valuable content from other sources. You don't have to create all your content from scratch. You can leverage the expertise, authority, and credibility of others to provide your audience with useful information and insights. You can use tools like Feedly, Flipboard, or Pocket to find and organize content from blogs, podcasts, newsletters, or magazines. You can also follow and share content from influencers, thought leaders, or industry publications.

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Steven Mcgough

Championing Embedded Technology | LinkedIn Top Voice | Passionate about Tech| Sparking Innovation for Future-Ready Solutions
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Curating content is a strategic approach to balancing quality and speed in social selling. By selectively choosing and sharing high-quality content from reputable sources, I can provide valuable insights to my audience without having to create original content from scratch. This allows me to maintain a consistent posting schedule while ensuring that the content I share is relevant, informative, and engaging. Additionally, curating content enables me to stay updated on industry trends and provide valuable resources to my audience, establishing myself as a trusted authority in my field.

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5 Optimize your content

The fifth step to creating quality content for social selling is to optimize your content for search engines, social media algorithms, and human readers. You need to make sure that your content is easy to find, easy to read, and easy to share. You can use tools like Yoast, SEMrush, or Moz to analyze and improve your SEO, keywords, headlines, and meta descriptions. You can also use tools like Canva, Lumen5, or Animoto to create eye-catching visuals, videos, and animations. You can also use tools like Grammarly, Hemingway, or ProWritingAid to check and enhance your writing style, tone, and clarity.

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Steven Mcgough

Championing Embedded Technology | LinkedIn Top Voice | Passionate about Tech| Sparking Innovation for Future-Ready Solutions
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To balance content quality and speed for social selling, optimize your content creation process. Start by establishing clear objectives and priorities for your content strategy. Focus on creating high-quality content that provides value to your audience while also meeting their needs in a timely manner. Streamline your workflow by using templates, tools, and automation to speed up content creation without sacrificing quality. Regularly review and refine your content strategy based on feedback and performance metrics to ensure that you're delivering impactful content efficiently. By optimizing your content creation process, you can strike the right balance between quality and speed in your social selling efforts.

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6 Engage your audience

The sixth and final step to creating quality content for social selling is to engage your audience and encourage them to take action. You need to monitor and measure the performance of your content, such as views, likes, comments, shares, clicks, and conversions. You also need to respond to your audience's feedback, questions, and objections. You need to provide value, build rapport, and establish trust. You also need to guide your audience to the next step in your sales process, such as booking a demo, downloading a resource, or joining a webinar.

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Gaston Nonino

Asesor Financiero y consultor de seguros ???? | Potenciemos tus finanzas y las de tu negocio juntos ???? | Capacitador en finanzas, seguros y ventas.
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El último paso pero extremadamente importante suele ser el hecho de la interacción con tu audiencia, y no hablo solamente de plantear alguna acción para armar comunidad, sino que, por el contrario, la idea es que realmente interactúes. Cuando planteamos estas cuestiones tenemos que entender que realizar esto nos permitirá a nosotros acercarnos al cliente y al prospecto, por lo que realizarlo traerá consultas, tráfico y eventualmente clientes a nuestro negocio. Asi que nunca te olvides de interactuar con tu audiencia y con tu comunidad. Espero que te sirva y gracias por leerme!

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Eliav Ser ???????

Serial Entrepreneur ?? Founder ?? HiTech Growth Architect ?? Builder ?? Future Father&Husband ?? Just Walk It??♂???
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Balancing content quality and speed for social selling requires efficient strategies: Plan Ahead: Use a content calendar for consistent posting. Use Templates: Save time with templates for common posts. Curate Content: Mix original and curated content, adding your insights. Batch Production: Create content in batches for efficiency. Leverage Tools: Use social media tools for scheduling and analytics. Prioritize Key Posts: Allocate more time to critical content. Repurpose Content: Turn high-performing content into different formats. Set Realistic Goals: Aim for consistent, achievable content production. Focus on being organized and delivering value efficiently to maintain quality without sacrificing speed.

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How can you balance content quality and speed for social selling?

1

2

3

4

5

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7

1 Know your audience

2 Plan your content

3 Repurpose your content

4 Curate your content

5 Optimize your content

6 Engage your audience

7 Here’s what else to consider

Social Selling

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How can you balance content quality and speed for social selling?

1

2

3

4

5

6

7

1 Know your audience

2 Plan your content

3 Repurpose your content

4 Curate your content

5 Optimize your content

6 Engage your audience

7 Here’s what else to consider

Social Selling

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